social media watch
Posted by Sheila Shayon on November 21, 2013 02:47 PM
Pinterest is pinning its monetization hopes on Place Pins, a new category of pins focused on travel that carries enormous potential in the lucrative business of location-based ads.
Place Pins let users pin images of bars, cafes, restaurants and other destinations onto dedicated Pinterest boards. The intention is to tap into social travel, helping users plan trips. The company says its Pinners generate 1.5 million pins tagged to locations every day, adding up to a total of 750 million across the site, with 75 percent of traffic coming from mobile.
Users can create map-based pin boards integrated with map apps from Google and Apple, while Foursquare, Airbnb and OpenTable will provide content. The pins will make use of Foursquare’s location API and Mapbox’s map technology.
“Pinterest users like to plan vacations as much as they like to redesign their living rooms and make over their wardrobes, so it isn’t far-fetched to imagine hotels, vacation destinations and travel agents paying to promote themselves on the new pin maps," the Wall Street Journal muses.Continue reading...
Posted by Abe Sauer on March 15, 2013 12:35 PM
Above, Guanxi.me, makers of a popular app widely used for hooking up, has generously released a "Don't Hook Up" PSA.
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: "Dr. Hangzhou"... avoiding hook-ups... recalls... vacuum cleaners... panda poop... Coca-Cola's illegal GPS... Uniqlo... selling air quality... Philip Morris... KFC... Guanxi.me... McDonald's gives away McMuffins... and moreContinue reading...
Posted by Dale Buss on December 13, 2012 09:04 AM
Google releases new map app for Apple iPhone, shuts down shopping search in China, and makes porn harder to find, as CEO defends tax avoidance.
Apple settles European e-book price-fixing probe with publishers.
Applebee's interviews creator of #HireKevin campaign.
BMW and Boeing plan to collaborate on making carbon fiber.
Barclays joins industry cost-cutting wave, eliminating 2,000 jobs.
Berkshire Hathaway plans rare buyback of holder's stock.Continue reading...
Posted by Dale Buss on October 19, 2012 09:02 AM
Google turns in soft quarter as PR fail pummels stock.
HSBC hit by worldwide cyberattack.
McDonald's profit falls as U.S. growth slows.
Abbott study of kidney drug is halted.
Apple's iPad Mini poised to cannibalize sales.
Lance Armstrong endorsement implosion toll reaches $30 million.
BBC director general to testify on Jimmy Savile scandal, as new head of BBC Worldwide named.Continue reading...
Posted by Sheila Shayon on June 4, 2012 01:02 PM
Getty Images and Google have partnered on the World Wonders Project, virtually exploring 132 historic sites ranging from Stonehenge to Pompeii using Google’s Street View technology and Getty’s archival collection of 80 million plus images, as seen above.
Google 3D models, YouTube videos and Street View, the popular feature of Google Maps available in 39 countries, plus additional resources from partners including UNESCO, the World Monuments Fund and Ourplace, make this a unique project uniting preservation, technology, and heritage.Continue reading...
Posted by Shirley Brady on June 10, 2011 04:30 PM
Panasonic North America is launching an advertising campaign "to highlight Panasonic's growing leadership in green business innovation looking toward 2018, the 100th anniversary of the founding of its parent company, Panasonic Corporation."
In addition to print ads, TV commercials featuring British singer Sarah Brightman will "emphasize the importance of pursuing a sustainable future and will highlight some of Panasonic's own eco initiatives."Continue reading...