brand news
Posted by Shirley Brady on April 1, 2013 08:59 AM

Apple loses iPad Mini trademark, and finds a fan in Kim Jong-un as North Korea rattles saber and tensions rise with U.S., while increased China headaches include hacking threat and iPad regulation.
Discovery Communications expands global channel reach and launches scripted programming.
Novartis loses cancer drug patent battle in India.
Amazon buys Goodreads community-driven user reviews website.
AMC reveals new tagline and logo.
Armani hires Cate Blanchett for $10M campaign.
AT&T scores with March Madness Twitter campaign.Continue reading...
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brand accolades
Posted by Sheila Shayon on March 4, 2013 07:48 PM

Satellite-based navigation and fierce independence define Alaska Airlines, a lifeline and crucial carrier for the West Coast and Hawaii.
While Alaska Airlines is tiny compared to major carriers, with 124 planes as compared to United Airlines, which has more than 700 planes and four times the passengers, the airline has been instrumental in creating industry-changing technology and transforming convenience for its many remote passengers.
Alaska’s forbidding topography and extreme weather made it the first to refine satellite guidance which has transformed landing at the country’s challenging airports and become an integral part of the Federal Aviation Administration’s (FAA) plan to modernize the nation’s air traffic system at a projected cost of tens of billions of dollars.
“It doesn’t take a rocket scientist or a crusty old dog like me to fly these approaches anymore,” said Doug Wahto, a Juneau native who started flying with Alaska Airlines in 1970. Wahto said he used to read wind conditions by looking at snow blowing across mountain ridges. Continue reading...
ready for takeoff
Posted by Mark J. Miller on February 14, 2013 11:53 AM

After more than a year’s worth of rumors, plenty of negotiations and three earlier attempts at merging, US Airways and the bankrupt American Airlines—which made a last-ditch effort to revamp their image earlier this month—have finally agreed to come together and be one. While they're now moving in together and sorting through their stuff, the actual marriage and formal union won't be completed until the third quarter of this year.
In an $11 billion all-stock deal, the two big brands are joining to create the world’s largest airline—but investors and consumers alike are pondering if bigger is indeed better. The new company, which will fly under American’s name and revamped logo but be run by US Airways CEO Doug Parker, is predicting that it “will produce annual savings and new revenue totaling more than $1 billion by 2015,” Bloomberg reports.
"American Airlines is one of the world’s most iconic brands," Parker stated in the merger announcement press release. "The combined airline will have the scale, breadth and capabilities to compete more effectively and profitably in the global marketplace. Our combined network will provide a significantly more attractive offering to customers, ensuring that we are always able to take them where they want to travel, when they want to go."Continue reading...
brand news
Posted by Shirley Brady on February 14, 2013 08:45 AM

American Airlines and US Airways to create the world's biggest airline with $11 billion union.
AB InBev will sell Corona unit to salvage Modelo takeover, as Pernod Ricard is open to Jose Cuervo talks.
H.J. Heinz Company enters agreement to be acquired by Warren Buffett's Berkshire Hathaway.
Time Warner rumored to eye Time Inc. split and talking to Meredith about buying magazine brands.
Adidas unveils new global brand strategy with Boost product push.
American Express and Yahoo accused of stealing travel service idea.
Angry Birds parent Rovio slings into advertising.
Apple promises to fix iOS Exchange bug, fights activist shareholder Einhorn.
Barclays agrees to stop speculating on food prices.
Barnes & Noble warns of lower 2012 sales and Nook concerns.
Boeing looks at interim 787 fixes.
BT sticks by Olympic athlete Oscar Pistorius (charged with murdering his girlfriend), for now.Continue reading...
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ready for takeoff
Posted by Shirley Brady on February 14, 2013 06:45 AM
It's fitting that on Valentine's Day, American Airlines and US Airways would release a video proclaiming their $11 billion union and why they're so compatible. It's not so much a "how we met" story as a "Learn how we will combine the best of both airlines" story. More on the lovebirds at http://aa.com/arriving and in the press release.
brand news
Posted by Shirley Brady on February 13, 2013 08:43 AM

American Airlines and US Airways finalize merger details.
Comcast buys balance of GE's stake in NBCUniversal for $16.7 billion.
Yahoo CEO Mayer looks to focus mobile, expresses disappointment in Microsoft search deal.
Adidas will reveal Boost running innovation at New York event.
Apple CEO Cook feels brand's stores are too small; a Google payday might help.
Barclays CEO pressured to get moving on revamp.
BBC Worldwide appoints global editorial director.
Blockbuster UK closes 164 more stores.
Dior sees former designer John Galliano re-offend Jewish community.
Facebook eyes books, movies and TV content as Zuckerberg's full philanthropy revealed.
Ford assures dealers on Lincoln MKZ supplies.Continue reading...
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rebranding
Posted by Mark J. Miller on January 17, 2013 07:32 PM

Bankrupt American Airlines found a little extra cash to invest in a lot of paint.
The troubled airline — which is rumored to be considering a merger with US Airways and has irked its union in recent months with threatened job cuts — introduced a new look Thursday, its first major design change in 40 years.
In the airline's new identity, the eagle long a fixture in the airline’s logo has been marginalized. Only a suggestion of it remains in the “neck and head embedded in the design element in front of the American’s lettering at the airplane’s front," The Dallas Morning News noted. Continue reading...
More about: Airlines, American Airlines, Logos, Livery, Rebranding, US Airways, Airline Mergers, Visual Identity, M&A, Design, Vignelli Associates, Interbrand, Forest Young, Advertising
brand news
Posted by Dale Buss on January 4, 2013 09:02 AM

JCPenney and Macy's set for trial over Martha Stewart.
BMW blows away Mercedes-Benz with December sales to claim U.S. 2012 luxury-segment crown.
CES trend-watching and predicting begins.
Adweek invites votes on best and worst brand extensions of the year.
Al Jazeera deal for Current TV could change U.S. cable news.
American Airlines promises merger decision on US Airways within weeks.
Apple sees iPad lift from holiday sales and marketing.
Barnes & Noble sees Nook lose ground in tablet wars.Continue reading...
More about: Brand News, Airbus, Al Jazeera, American Airlines, Apple, BMW, Barnes & Noble, Boeing, CES, Chrysler, Current, Current TV, Fiat, Ford, Google, HTC, iPad, J.C. Penney, Kohl's, Macy's, Martha Stewart, Mercedes-Benz, Nook, Starbucks, Target, U.S. Army, US Airways, Walmart, Wendy's, The Atlantic