Posted by Dale Buss on September 11, 2012 09:02 AM
American Airlines and United 9/11 lawsuits may finally get resolved.
Andy Murray is poised for endorsement deals after historic U.S. Open win.
Apple will boost carriers and U.S. economy with release of iPhone 5 as Samsung is ready to sue and iPad Mini pictures leak.
Burberry rocks luxury sector with warning of lower sales and profits.
Chevrolet disputes Reuters' Volt report.
Chrysler unveils new models to dealers, prices new Viper around $100,000.
Dallas Morning News launches social-content marketing company.
FedEx and UPS gain ground in China.
GM stops deliveries of several popular 2013 vehicles to fix OnStar glitch.Continue reading...
Posted by Shirley Brady on September 6, 2012 08:34 AM
Amazon teases new Kindle Fire devices during NFL kick-off while Kobo unveils new range of "e-readers for everyone."
Albertsons scales back retail operation with store closures.
Andy Roddick retires after U.S. Open loss, as Roger Federer is knocked out and loses world #1 title.
Ben & Jerry's sues over x-rated Ben & Cherry's.
Bentley moves US management team to VW HQ.
Bill Clinton helps seal Barack Obama nomination at DNC convention.
Billabong attracts $700 million bid from Bain Capital.
BP unveils new technology to boost oil production.Continue reading...
Posted by Shirley Brady on October 3, 2011 07:00 PM
Apple's rumored virtual assistant feature could outshine Tuesday's iPhone 5 announcement (and rumor mill). Sprint, meanwhile, is reportedly buying 30.5 million iPhones from Apple.
Australia looks beyond cigarettes for plain packaging rules.
Bank of America shares fall on European fears.
Boeing ramps up commercial airline production.
Carnival Cruise Lines signs brand partners.
Daily Mail posts wrong Amanda Knox verdict.
ESPN pulls Hank Williams Jr. signature tune following Hitler remark.Continue reading...
Posted by Dale Buss on September 1, 2011 08:56 AM
Amazon to release new album by Blondie as an exclusive.
Apple criticized for China supply chain pollution.
AT&T's T-Mobile setback seen as test case for tougher US antitrust limits.
BNY Mellon ousts chief in shake-up.
BP offices in Moscow continued to be raided by government officials in document search connected to lawsuit.
Bennigan's begins brand-wide overhaul.
Billie Jean King launches USTA-backed arthritis PSA campaign at US Open.
Conde Nast aggregates popular content with Social Sidekick.Continue reading...
Posted by Shirley Brady on August 31, 2011 06:51 PM
Hulu reportedly draws bids from Amazon, Yahoo and Google.
Google+ usage plateaus, while Google dominates US web brands, adds offline access to Gmail and apps in boost for Chromebook.
Dish Network revels in blocked AT&T merger with "challenger brand" T-Mobile, while AT&T forges on with $700 HTC Jetstream Android tablet announcement.
GM reboots "Chevy Runs Deep" campaign.
Amazon's Android tablet could erode Apple's iPad dominance, while @author program elevates writers' brands.
Apple may have another lost iPhone fiasco on its hands.
Britney Spears' medical records protected by judicial decision in branding lawsuit.Continue reading...
Posted by Mark J. Miller on July 15, 2011 10:00 AM
Daimler decided a few years back that it wanted to push its products in the golf world. So since 2008, one of its brands, Mercedes-Benz, has sponsored three of the sport’s major events, including the one that's now underway, the British Open, where it's a prominent luxury brand along with the likes of Rolex.
Now, Merdedes “has its sights” on the fourth one of those, the U.S. Open, once the deal Lexus has with that event is finished in 2015, according to the New York Times.Continue reading...
Posted by Dale Buss on June 13, 2011 09:00 AM
Apple store employee moves to unionize.
Chipotle expansion plans hit by rising costs.
Citi defends delay in disclosing hacking.
Dell gives precedence to Chinese market for tablet roll-out.
Dole blitzes US cities to pump up banana sales.
Edmunds.com to launch Groupon-type channel for cars.
Ford is ordered to pay $2 billion to dealers in old pricing dispute.Continue reading...
Posted by Barry Silverstein on May 31, 2011 11:00 AM
Is the world ready for "Sugarpova"? It's a new brand of candy and sweets, leveraging the brand value of tennis star Maria Sharapova, expected to launch at the US Open in August.
This is just the latest commercial venture for the world's highest paid female athlete whose branding acumen seems to be as sharp as her tennis game.
The 24-year old professional tennis player is a winner in more ways than one, ranking number seven in the world's single women tennis players and having made over $24 million from June 2009 to June 2010, according to Forbes.
While Sharapova has earned her fair share from playing tennis, she has done even better from her commercial endorsements.Continue reading...