the media is dying
Posted by Sheila Shayon on May 2, 2013 11:17 AM
The Wall Street Journal remains the top-selling US daily newspaper, while The New York Times has bumped USA Today for second place, largely due to digital subscriptions which now account for 19 percent of average US daily newspaper circulation, up from 14 percent in 2012, according to The Alliance for Audited Media’s (AAM) semiannual Snapshot report.
The report covers top-line circulation and audience figures from October 2012 through March 2013 for approximately 700 US and Canadian newspapers. In this case, the bottom line still tells a story of continued newspaper circulation declines despite gains across digital platforms.
Daily circulation for the 593 US newspapers reporting comparable averages for March 2012 through March 2013 decreased 0.7 percent. Sunday circulation for the 519 newspapers reporting was down 1.4 percent.Continue reading...
Posted by Mark J. Miller on March 18, 2013 02:43 PM
It's no secret that the print news industry is suffering, but according to Pew's 2013 State of the Media study, consumers think that's no excuse for poor news quality.
While the industry continues to throw its hands in the air, baffled by the onslaught of digital, consumers are getting more savvy—and critical—of coverage, which, according to Pew, is contributing to the dwindling number of readers. 31 percent of the 2,000 consumers surveyed said they stopped consuming news from a particular outlet because the coverage no longer satisfied their news needs, according to the study.Continue reading...
Posted by Dale Buss on March 13, 2013 09:39 AM
FTC clarifies rules for social and mobile advertising.
Reader's Digest reports big gains among advertisers and readers.
Samsung deals with high expectations for Galaxy S IV as it outspends Apple on marketing.
BBC World News launches global marketing campaign.
Boeing gets FAA initial approval of battery fix for Dreamliner and wins $15 billion order from Ryanair for current 737 plane, report says.
Cadbury's Silk undergoing brand "renovation."
Chevrolet accelerates dealer infotainment training.Continue reading...
Posted by Dale Buss on December 17, 2012 01:01 PM
With the Super Bowl XLVII in New Orleans just seven weeks away, more brands are announcing and making their decisions about TV spots and about the ever-broadening advertising environment around the Big Game. CBS is working to sell the last handful of spots for the broadcast of Super Bowl XLVII from New Orleans, and Ad Age reports that ad packages are going for an average of $3.7 million to $3.8 million. A few of the latest:
MillerCoors is sneaking through the back door into the Super Bowl using a tactic that other advertisers, including auto brands, have used over the years: buying up regional and local TV time. In the brewer's case, it has purchased time during the game on local TV stations in the Great Lakes and Southeast for a 15-second ad for Redd's Apple Ale, an apple-flavored malt beverage that it began testing over the summer, Ad Age reports. MillerCoors can't do national Super Bowl buys because Anheuser-Busch InBev is the exclusive beer sponsor of the NFL, meaning it gets to bring back its Bud Light Hotel to the Big Easy among other cross-promotion around the game.Continue reading...
Posted by Shirley Brady on September 20, 2012 08:55 AM
Samsung mocks iPhone 5 buyers in latest commercial.
Chick-fil-A backs down and vows to stop donating to anti-LGBT groups.
Visa shifts global creative duties back to BBDO.
AOL names female CFO.
AT&T faces backlash over Apple FaceTime restrictions, while CEO explains anti-texting and driving push.
Bed Bath & Beyond beats the odds.
Citibank credit card is coming to China.Continue reading...
Posted by Dale Buss on September 14, 2012 09:03 AM
Acer postpones launch of Alibaba-powered phone.
Apple fights to keep iPhone cool in China as larger screen of iPhone 5 sparks developer rush and NFC omission puzzles observers.
Beef Products faces high hurdle in "pink slime" lawsuit against ABC News.
Brand USA tourism push sets sights on India.
Burger Lounge and Counter Burger offer non-traditional meats.
Disney takes film write-down.
Dr Pepper gets flack on Facebook after posting evolutionary graphic.Continue reading...
Posted by Dale Buss on May 15, 2012 08:50 AM
Best Buy, JPMorgan, Yahoo CEO stumbles put ethics and mismanagement in the spotlight. JPMorgan closes ranks around embattled CEO Jamie Dimon as mega-loss is probed; and Yahoo's interim CEO Ross Levinsohn reportedly close to getting role permanently.
Amazon reportedly prepping front-lit Kindle for July.
Facebook eyes historic $12 billion to $15 billion IPO windfall and up to $104 billion valuation.
Activision Blizzard goes back to the future for new games.
Apple plans iCloud upgrade, and thinner laptops with Intel chips.
Baidu enters China's crowded low-cost smartphone market.
BMW touts "ultimate service" in new campaign.
Budweiser strikes deal with Jay-Z for annual concert.Continue reading...
Posted by Dale Buss on May 2, 2012 09:00 AM
Facebook faces doubts by advertisers as it gears up for IPO roadshow.
Lifetime unveils new logo and tagline.
BlackBerry launches "Touch Awesomeness" campaign, test keyboardless version to challenge Apple.
Apple files for touch-based music-sharing patent.
CNN delivers lowest monthly ratings in a decade.
CVS succeeds in grabbing drugstore customers from Walgreens.
Chesapeake Energy board crimps CEO's power.Continue reading...