Posted by Sheila Shayon on April 4, 2011 02:00 PM
Fashion visionary Patricia Field, the New York-based designer famed for styling four famously finicky fashionstas — the characters of Carrie, Samantha, Charlotte and Miranda on the Sex and the City TV series and movies — has teamed with UbyKotex.
The Kimberly Clark brand is hoping to inspire fans of the brand with a competition to design bold and colorful pads, carrying cases and inspiration boards to help Ban the Bland – aka decades of treating feminine hygiene as something to be kept under wraps and not discussed. The winners will get to collaborate with the style maven known for her colorful, edgy style.
It’s the latest digital marketing push for UbyKotex, an iconoclastic brand that aims to engage young women (and men) and change the conversation about menstrual periods, a subject that's still somewhat taboo — even among marketers.Continue reading...
truth in packaging
Posted by Sheila Shayon on April 6, 2010 05:33 PM
Finally, a Kotex/Tampon ad that makes fun of Kotex/Tampon ads.
Ad agencies are finally realizing that young women want truth and humor when it comes to monthly menses, and – accordingly – commercials that reflect a sense of humor and irreverence. One such campaign starring 27-year-old Kelly Diaz appeared on Gossip Girl last week, and featured the young woman-not-an-actor introducing a new brand: UbyKotex.
Diaz, a former ad agency intern, helped create the concept and persuade the brand's parent company the moment had come to be truthful and clever about advertising tampons.
"We just felt like, 'Well, we're gonna try and be truthful and transparent. With this generation, we know humor is big and so we thought, sometimes actually laughing at yourself is a good place to start," said Aida Flick, Kotex brand manager.Continue reading...