In the News: BP Forges Ahead

Posted by Shirley Brady on June 25, 2010 06:15 PM

BP CEO Tony Hayward tells investors he won't resign as company orders (and touts, above) Kevin Costner's water-filtering technology.

Apple's iPhone 4 notched 1.5 million estimated sales on first day (majority being upgrades) as "death grip" mystifies.

Coca-Cola's first promoted trend on Twitter netted 86 million impressions in 24 hours.

ESPN's LeBron Tracker (sponsored by Captain Morgan Rum) follows NBA star's moves as a free agent.Continue reading...

< 1 2 3 4 5 6 7 8 9 >

2013 Product Placement Awards
Which brand is most bullish on Hollywood?

It's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh

Join the Debate
What makes a great brand?

BP
Branding Comeback Challenges

AT&T
Rethinking Possible With Transmedia Storytelling

Global Competitive [Ad]vantage
The latest from GeoEdge

Sheryl Connelly
Meet Ford's Resident Futurist

Branding 123
A primer by Barry Silverstein