Subports: Mobile Commerce in Skinny Jeans

When Will Robinson and Jacob Krupnick launched Subports in 2009 as a "techie, Brooklyn-based, text-to-buy business," they targeted artists, designers (including fashion label Vena Cava), and record stores (such as NYC's iconic Other Music) as partners for their mobile commerce startup. 

“It’s not designed for bulk buying at Walmart. You can only get one item per text message (except for event tickets),” as Krupnick told Dwell magazine.Continue reading...