Posted by Sheila Shayon on November 13, 2013 06:25 PM
Lady Gaga’s latest album, ARTPOP, was released in conjunction with two pop-up stores (ARTPOP-ups, you might call them) in New York City and Los Angeles, dubbed "ARTPOP Pop Up: A Lady Gaga Gallery."
The gallery/shop installations feature Gaga-related items like the computer chair where she posed naked, her infamous meat dress and everyday items like albums and t-shirts. The ARTPOP gallery experience is sponsored by Ubisoft, creator of video game Just Dance 2014, which features two Gaga songs, Beats By Dr. Dre and Interscope, Gaga’s record label.
While it's all a highly orchestrated ploy to generate buzz and sales for the star's new album with the Jeff Koons cover, it’s also a multimedia art installation, with blank walls and artsy tools available for visitors to create their own masterpiece while a video wall projects Gaga and her quotes.
It paled in comparison to the brand-savvy singer's ARTPOP album release party in Brooklyn's Navy Yard on Sunday, an over-the-top spectacle that cost about $3 million to produce with the quiet aid of American Express, according to Billboard. (Two words: flying dress.)Continue reading...
Posted by Barry Silverstein on October 9, 2013 11:22 AM
US consumers seem temporarily frozen in place due to a Federal government shutdown, but that isn't stopping some of the world's best known luxury brands from planning for a rebound of the luxury travel market.
British luxury fashion brand Burberry, for example, has just launched "Travel Tailoring" via a global digital campaign. The new menswear line includes suits with "innovative lightweight construction, lightweight shoulder construction," and "naturally flexible fabrics," according to the company. A "memory fabric" (100 percent merino wool) is designed to resist creasing. Intended for the luxury traveler on the go, the line comes with an equally high-end price: suits start at $1,995, while blazers begin at $1,295. Burberry is no stranger to innovation though when it comes to combining fashion and technology, as it most recently caused a stir by partnering with Apple during its iPhone 5S launch for Fashion Week.Continue reading...
Posted by Abe Sauer on August 23, 2013 12:43 PM
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: the "Apple three piece set"… budget mooncake… Robert Downey Jr's HTC ad translated… Wu Mo for Baidu… living in a KFC... GlaxoSmithKline... AmCham… Imax espionage… "China's Boston"… Shanghai Lacoste… Fruit Ninja advertising… Hong Kong air… marketing with "Singlish" and more.Continue reading...
Posted by Dale Buss on August 21, 2013 09:16 AM
Amazon and Conde Nast create new "all-access" magazine subscriptions across platforms.
Al Jazeera sues AT&T for dropping US channel and makes limited US debut.
Facebook leads project to connect whole world through the internet.
Apple loses iPad market share in China to Samsung and plans to launch iTunes Radio in September with big advertisers.
BMW is making customers wait for repairs due to global supply-chain hiccups.
Barnes & Noble abandons plans to split company.
Bob Evans opens Express prototype.
CBS turns to its stars in battle with Time Warner Cable.
Coca-Cola sees "very positive" prospects in Indonesia.
Cummins diesel deal with Nissan for Titan could vex Chrysler's Ram truck.
Diageo fights off latest legal challenge to its Parrot Bay cocktails.Continue reading...
Posted by Mark J. Miller on August 6, 2013 02:43 PM
There's a new hotel brand coming to the Caribbean and you can bet the shops inside will be top-notch. LVMH Moët Hennessy Louis Vuitton has bought a five-star hotel on the island of St. Barths and is planning to open others in Egypt, Oman, and the Maldives as well as in Paris and Milan. The latter will be right next to Prada’s store. To get to the brand's 45 private villas in the Maldives, guests will have to fly in on a seaplane, Warc reports.
LVMH, like many luxury retail brands, is looking to expand its portfolio in order to give its high-end clientele a full, luxurious experience, from clothing and accessories to dining and travel accomodations. As London-based consultant Laura Ford of Futurebrand tells Warc, the company would like "to own the whole spectrum, to have a 360-degree view on what the customer is doing, what they are buying, what they are eating, where they are staying."Continue reading...
Posted by Dale Buss on April 5, 2013 09:01 AM
HP board shakeup and chairman exit gives CEO Meg Whitman a chance to shake off troubles.
BP faults Deepwater Horizon claims overseer, launches first brand-wide fuel loyalty program.
BMW prepares X4 crossover for U.S. market, makes vehicles greener with fewer cylinders, less gasoline.
Al Jazeera America hires CNN's Ali Velshi as anchor.
Amazon's Jeff Bezos leads $5 million investment round in Henry Blodget's Business Insider.
Apple reportedly signs music labels for streaming service as Google's YouTube clinches deal with Universal Music.
Best Buy may have turned the tide on showrooming Amazon.Continue reading...
Posted by Abe Sauer on February 22, 2013 12:57 PM
Above, a Coke and a smile are still the right stuff for the brand during China's Lunar New Year holiday.
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's 10 reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: Dwayne Wade visits the Bird's Nest... VW bump... stealing Coke's recipe... McDonald's... Versace wallpaper... poisonous fake mutton vs. horse meat... lobster... coffee beaneries... New Zealand's Chinese New Zealand milk... and more. Continue reading...
Posted by Shirley Brady on May 28, 2012 08:59 AM
BlackBerry-maker RIM plans to slash staff.
P&G will change candy-resembling Tide Pods on child safety concerns.
Formula One wins court challenge overturning 'F1' trademark.
Amazon will sell pre-paid wireless service in Japan.
Apple applies for patents on advanced stylus.
Two years after BP oil spill, tourists return to US Gulf.
Cisco pulls the plug on its Cius tablet.
ExxonMobil to vote on gay protections.
Facebook is reportedly developing a smartphone (with ex-Apple engineers).Continue reading...