Posted by Mark J. Miller on October 10, 2013 03:13 PM
Twitter's Amplify service allows programmers and advertisers to push real-time videos to Twitter users as they engage with on-air content, but now the microblogger is taking it one step further, striking a deal with NBCUniversal to allow subscribers to stream and record full shows directly from a tweet.
The new "See It" feature, which will debut in November, will be available to the more than 24 million Comcast customers in the US, while a handful of other cable providers and even non-subscribers will also get access to abbreviated content, according to Mashable.
The deal also includes a more traditional Amplify partnership that will see real-time NBCU content as well as ad content inserted into tweets, much like other programmers including CBS, the NFL and Viacom are doing.
The See It feature that was designed by Comcast engineers will allow Twitter users to tune in immediately, according to a press release. NBC Sports Network will be the first to utilize the Amplify partnership, tweeting short clips of Premier League highlights that will be sponsored by General Electric. Beyond the NBCU partnership, the See It feature will allow users to set their DVRS and buy theater tickets through Fandango.Continue reading...
Posted by Sheila Shayon on September 26, 2013 01:56 PM
As more and more brands realize that Twitter and TV go hand-in-hand, major marketers are jumping at the opportunity to create high-visibility video campaigns using the microblogger's Amplify TV product, and the latest to take the bait is the NFL.
The innovative ad product will allow video replays of NFL content in real-time on Twitter feeds of users that are tweeting about the games and league. The service already claims Viacom, Conde Nast, MLB.com, BBC America, FOX, ESPN, The Weather Channel, and CBS as clients.
With ad revenue projected to hit nearly $1 billion in 2014, Amplify is proving to be the missing link for Twitter's growing ad business, sharing revenues with programmers.Continue reading...
Posted by Sheila Shayon on August 27, 2013 01:47 PM
Sunday's controversy-filled telecast of the MTV Video Music Awards paid off, garnering the network a big boost in viewership and engagement that has returned the annual awards show to near peak 2011 and 2012 levels.
More than 10 million viewers tuned in, according to Variety, breaking viewership records for 2006 through 2010, but the most significant impact was on social, where the show generated a record-setting 31.56 million mentions across social channels including Twitter, Facebook, GetGlue and Viggle, according to data collected by Trendrr, TVMediaInsights reports.
Not only did Miley Cyrus unseat Lady Gaga as the 'queen of obscene' with her overtly sexual performance, but she also booted Beyonce from the top spot with over 306,000 tweets per minute during her performance, a record previously set with 268,000 TPM by Beyonce during last year's Super Bowl halftime show.Continue reading...
social media watch
Posted by Sheila Shayon on August 22, 2013 11:12 AM
MTV's annual Video Music Awards are this Sunday, and the show, like every year, is reaching higher to engage and entertain fans, whether they're inside Brooklyn's Barclays Center or not.
This year, pop singer Katy Perry has partnered with Pepsi for a socially-infused promotion built around her secret performance, where fans will get to choose which song she performs, and in turn, what her next single will be off of her new album. Pepsi, MTV and Perry will be giving out clues leading up to Sunday's performance to help fans unlock information, including song titles and lyrics. Fans can listen and vote for their song of choice via a microsite and using hashtag #KatyNow.
The voting process will conclude with Perry's performance, which will take place somewhere outdoors in Brooklyn (also one of the clues).Continue reading...
Posted by Sheila Shayon on August 16, 2013 01:40 PM
With the announcement of a pending deal with Viacom to stream content from such channels as MTV, Comedy Central and Nickelodeon, Sony has essentially put itself far outfront in the race to create a workable online pay-TV model.
The deal is the first of its kind, further pitting the company against a long list of rivals, including Google, Intel, Apple, Netflix and Microsoft, that are all racing to nail down a subscription-based TV streaming system.
Sony's “over the top” model could disrupt the current ecosystem, pitting cable companies against each other, however it “might also be the tonic that slows the arrival of the 'capocalypse'—where enough people 'cut the cord' and drop cable altogether that the whole industry collapses," Forbes explains. Sony’s not-yet-named service works on Sony-branded TVs and PlayStation but will not offer a la carte channel selection, still delivering content through cable's tried and true bundled model.Continue reading...
brands under fire
Posted by Dale Buss on June 19, 2013 05:08 PM
Nickelodeon is drawing a line in the sand that likely never would be sanctioned by the network's amiable cartoon hero, SpongeBob SquarePants: It is going to refuse to give in to public pressure to ban ads for non-nutritious foods despite all the concerns about childhood obesity.
"As an entertainment company, Nickelodeon's primary mission is to make the highest quality entertainment content in the world for kids," the company wrote in response to four Democratic US senators' pleas to the network, according to the New York Times. "That is our expertise. We believe strongly that we must leave the science of nutrition to the experts."
The Viacom-owned network has no plans anytime soon to mimic Walt Disney Co., which a year ago unveiled a strict set of nutritional standards and said it would ban ads for noncompliant foods from its child-focused cable channels by 2015.Continue reading...
Posted by Mark J. Miller on June 18, 2013 06:10 PM
Amazon pounced on the opportunity to add Viacom programming to its Prime streaming lineup last month after the broadcast giant couldn’t work out an extension deal with Netflix. That loss is likely costing Netflix big-time as it saw the exit of popular kids shows like Dora the Explorer, SpongeBob SquarePants and Blue's Clues, the very type of content that parents desire when they need to use the electronic babysitter.
However, Netflix battled back this week by signing a deal with DreamWorks Animation, in turn setting itself up to stream a whole host of new kid-friendly content based off of the studio's popular big-screen hits. In another move that seems orchestrated to remind folks, particularly parents, that Netflix still has scads of family programming, it has launched a new site, Netflix Families, that highlights “information on the best ways to stream and videos on how families use Netflix,” as well as feeds of curated content perfect for kids, the company said in a new release.Continue reading...
Posted by Sheila Shayon on June 17, 2013 04:08 PM
The streaming race between Netflix and Amazon is neck and neck again as both service providers have inked new streaming deals for in-demand programming.
The news comes just a week after Netflix suffered a blow as it relinquished its deal with Viacom and saw Amazon quickly scoop up its rights to popular kids programming like Dora the Explorer, Blue's Clues and others. But now, Netflix is back on the horse thanks to a new deal with DreamWorks.
The long-in-the-making deal with DreamWorks Animation will supply Netflix with 300 hours of original programming inspired by much-loved DreamWorks characters like Shrek and The Croods, as well as series featuring Casper the Friendly Ghost and Lassie, which DreamWorks has rights to through its purchase of Classic Media.Continue reading...