brands under fire
Posted by Abe Sauer on March 26, 2013 12:19 PM
One year after the Moscow show that landed Russian punk band Pussy Riot prison time (and global fame), a German lingerie brand is using the anniversary to sell racy undergarments.
Crass commercialism? Of course. But that's not the problem. The problem is backfire. Backfire is what another lingerie brand, Victoria's Secret, also faces with its latest marketing push.
The brand, Blush, debuted a not-so-safe for work video on YouTube, saying, "On the first anniversary of the Pussy Riot concert in the Cathedral of Christ the Savior, the Berlin based Lingerie label blush supports the free pussy riot movement with a sexy protest march through icy Moscow (-15° C). Support Freepussyriot.org!"Continue reading...
Posted by Abe Sauer on March 1, 2013 12:01 PM
At top, Brad Pitt phones in his new role as Cadillac China spokesman.
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's 10 reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week, the cat cafe... bodyguards... WeChat... Ikea's horse meatballs... Victoria's Secret... HTC... best selling sedans... Hollywood... Yum!... Bradillac and more. Continue reading...
Posted by Sheila Shayon on January 31, 2013 03:36 PM
Nicer bras for masectomy survivors. Healthier ingredients in soft drinks. Halting gender stereotypes in toys.
All are among the causes and quests that have gained momentum — and in many cases, acquired success — through Change.org, which has quickly become a major force to be reckoned with among brands. While activist organizations such as Greenpeace lobby companies and others around a particular set of issues, Change.org is an open platform to agitate for action.
PepsiCo, for instance, recently announced the removal of brominated vegetable oil, which is used as a flame retardant, from its Gatorade drink after 16-year old Sarah Kavanagh’s Change.org petition garnered more than 200,000 digital signatures. (The company is continuing to use it in Mountain Dew.)
"When I went to Change.org to start my petition, I thought it might get a lot of support because no one wants to gulp down flame retardant, especially from a drink they associate with being healthy," Kavanagh said on The Dr. Oz Show. "With Gatorade being as big as they are, sometimes it was hard to know if we'd ever win.”Continue reading...
Posted by Sheila Shayon on January 22, 2013 06:31 PM
Limited Brands, owner of Victoria’s Secret and La Senza, has committed to eliminate hazardous chemicals from its global supply chain in response to Greenpeace's Detox campaign. An investigation in 2012 by the environmental advocacy organization revealed a hormone-disrupting phthalate in underwear sold in Victoria’s Secret stores in the United States.
Phthalates and perfluorinated chemicals (PFCs) are man-made chemicals that contain non-stick and water-repellent properties. The chemicals can affect the liver, disrupt hormones and alter growth.
"With Limited Brands being the 14th company to Detox since Greenpeace launched its campaign, the fashion industry is finally waking up to its responsibilities in the cycle of toxic water pollution," John Deans, Greenpeace USA Toxics Campaigner, told brandchannel. "Now it's time for brands like Calvin Klein, G Star Raw and The Gap to take their place alongside these Detox leaders."Continue reading...
Posted by Shirley Brady on January 9, 2013 05:05 PM
Nissan is pulling out the stops for its North American Auto Show return next week — and the stopper. In a bid to woo car-lovers heading to the Detroit trade show next week, the Japanese automaker is appealing to the senses, including testing a brand smell that it may roll out to its dealers. And it won't be that dreaded "new car smell," either; Nissan describes its brand scent as "quite a modern smell — a bit Oriental," according to a press release.
"As is tradition in luxury hotels and retailers, which pipe pleasing music and fragrance into their lobby and common spaces, the Nissan display features its own special scents and sounds, carefully choreographed to create a complete experience for visitors," Nissan added of the multisensory exhibit design, above, which will travel to ten trade shows this year. "A distinctive fragrance will be periodically released into the display area."Continue reading...
Posted by Mark J. Miller on November 29, 2012 10:56 AM
Greenpeace is doing battle against the fashion world. In the past week, it organized more than 700 volunteers in more than 80 cities in 20 countries to dress up like mannequins and stage “walkouts” of Zara stores as a protest against the company for using any hazardous chemicals in its supply chain.
The “Detox Zara” campaign has spread to include all of fashion; the eco-campaigner's latest video, above, is a manga style trailer called "Detox Fashion" (tagline: "Toxic is so last season.")
The campaign has worked, according to Greenpeace's Tristan Tremschnig: "Zara — the world’s largest retailer — has now committed to clean up their supply chain and Detox following 9 days of intensive pressure from people around the world. This included over 320,000 people joining the campaign online, over 44,000 mentions of Zara and the Detox campaign on Twitter alone, and a reach of over 7.1 million people across Twitter and Weibo. Not forgetting our activities on Facebook, Pinterest and outside the brand’s stores."Continue reading...
Posted by Shirley Brady on November 26, 2012 10:51 AM
Now you don't have to worry about mannequins watching you — they may also be following you onto the sidewalk. As part of Greenpeace's global "Detox" campaign, more than 700 people, in over 80 cities, in 20 countries around the world protested, staged street theater and conducted "mannequin" walk-outs to demand Zara to eliminate the use of all hazardous chemicals throughout its supply chain.
From Bangkok to Buenos Aires, the activists also called on Zara store managers (who don't permit photos of their mannequins) to forward Greenpeace's Detox demands to their headquarters, after new research found traces of hazardous chemicals in ZARA clothing items, some of which can break down in the environment to become hormone-disrupting or even cancer-causing substances. As Greenpeace put it, "how will the world's largest fashion retailer — which responds so swiftly to changes in fashion trends — react to this global call for toxic-free fashion?"Continue reading...
Posted by Sheila Shayon on November 23, 2012 09:01 AM
The real Victoria’s Secret? Retro marketing. While competitors envy the brand's social media savvy, the intimate-apparel chain is more focused on generating buzz the good old-fashioned way: TV. It's continuing its annual blow-out network television holiday fashion show with its signature “Angels” appearing bejeweled in Swarovski crystal-decorated lingerie strutting the catwalk in stiletto heels:
Last year, the special received its highest rating in a decade, 11.5 million viewers, and most of them women. VS “Angels,” a cornerstone of the brand’s image, are also featured in catalogs, in-store and in advertisements, while its website features a “VS All Access” section about them, a list that includes supermodels Adriana Lima, Miranda Kerr and alumni Tyra Banks, Gisele Bundchen and Heidi Klum.Continue reading...