tech in the spotlight
Posted by Sheila Shayon on November 13, 2013 02:57 PM
The annual Victoria's Secret Fashion Show is never anything less than a feast for the eyes, but this year's rundown will feature even more amazing feats of design thanks to 3-D printing technology.
In its 18th year, the show will feature 28 pairs of Victoria's Secrets' iconic angel wings, but one will have been specially-made by 3-D printing marketplace Shapeways in a partnership with architect Bradley Rothenberg and Swarovski.
Twenty custom Swarovski creations will be modeled by Victoria’s Secrets Angels, but model Lindsay Ellingson will wear the 3-D printed "Snow Queen" look that includes a snowflake filigree outline that was custom-shaped to her body using a 3-D scanner. The printed wings were then coated in Swarovski crystals.Continue reading...
social media watch
Posted by Sheila Shayon on November 4, 2013 05:51 PM
Twitter is going full steam ahead this week as it puts final touches on its IPO, now priced between $23 and $25, pushing its potential market value to $13.9 billion.
With its Thursday market debut looming, Twitter is showing no signs of weakness, continuing an aggressive push to boost the value of the microblogger. Careful to not have a 'Facebook moment,' Twitter still intends to sell 70 million shares in its debut, but with strong demand for its stock after its road show, the company even plans to close its books on Tuesday, a day ahead of schedule. The move is on point with bullish reports from Wall Street, most indicating a strong support and outlook for the company.
“If you’ve got a social strategy, Twitter is one of the most effective ways to activate that,” Brian Wieser, a senior analyst at Pivotal Research, said in an interview, according to the New York Times. “What they’ve got is unique and not replicable in any sense.”
And analysts are only looking up. Richard Greenfield, an analyst at BTIG Research, indicated that he sees Twitter's revenue growing from $636 million this year to $1.1 billion in 2014, and $2.7 billion in 2016. “We expect a lot of growth ahead in advertising and Twitter ad products," he told the Times.Continue reading...
Posted by Abe Sauer on September 6, 2013 12:38 PM
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: Victoria's Secret knock-offs... G. Patton SUV at the Chengdu Auto Expo… Xiaomi beats Apple… Coke… IKEA… drone deliveries… Samsonite sales… Jiang Wen goes Taobao… adult diapers... and more.Continue reading...
brands under fire
Posted by Abe Sauer on March 26, 2013 12:19 PM
One year after the Moscow show that landed Russian punk band Pussy Riot prison time (and global fame), a German lingerie brand is using the anniversary to sell racy undergarments.
Crass commercialism? Of course. But that's not the problem. The problem is backfire. Backfire is what another lingerie brand, Victoria's Secret, also faces with its latest marketing push.
The brand, Blush, debuted a not-so-safe for work video on YouTube, saying, "On the first anniversary of the Pussy Riot concert in the Cathedral of Christ the Savior, the Berlin based Lingerie label blush supports the free pussy riot movement with a sexy protest march through icy Moscow (-15° C). Support Freepussyriot.org!"Continue reading...
Posted by Abe Sauer on March 1, 2013 12:01 PM
At top, Brad Pitt phones in his new role as Cadillac China spokesman.
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's 10 reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week, the cat cafe... bodyguards... WeChat... Ikea's horse meatballs... Victoria's Secret... HTC... best selling sedans... Hollywood... Yum!... Bradillac and more. Continue reading...
Posted by Sheila Shayon on January 31, 2013 03:36 PM
Nicer bras for masectomy survivors. Healthier ingredients in soft drinks. Halting gender stereotypes in toys.
All are among the causes and quests that have gained momentum — and in many cases, acquired success — through Change.org, which has quickly become a major force to be reckoned with among brands. While activist organizations such as Greenpeace lobby companies and others around a particular set of issues, Change.org is an open platform to agitate for action.
PepsiCo, for instance, recently announced the removal of brominated vegetable oil, which is used as a flame retardant, from its Gatorade drink after 16-year old Sarah Kavanagh’s Change.org petition garnered more than 200,000 digital signatures. (The company is continuing to use it in Mountain Dew.)
"When I went to Change.org to start my petition, I thought it might get a lot of support because no one wants to gulp down flame retardant, especially from a drink they associate with being healthy," Kavanagh said on The Dr. Oz Show. "With Gatorade being as big as they are, sometimes it was hard to know if we'd ever win.”Continue reading...
Posted by Sheila Shayon on January 22, 2013 06:31 PM
Limited Brands, owner of Victoria’s Secret and La Senza, has committed to eliminate hazardous chemicals from its global supply chain in response to Greenpeace's Detox campaign. An investigation in 2012 by the environmental advocacy organization revealed a hormone-disrupting phthalate in underwear sold in Victoria’s Secret stores in the United States.
Phthalates and perfluorinated chemicals (PFCs) are man-made chemicals that contain non-stick and water-repellent properties. The chemicals can affect the liver, disrupt hormones and alter growth.
"With Limited Brands being the 14th company to Detox since Greenpeace launched its campaign, the fashion industry is finally waking up to its responsibilities in the cycle of toxic water pollution," John Deans, Greenpeace USA Toxics Campaigner, told brandchannel. "Now it's time for brands like Calvin Klein, G Star Raw and The Gap to take their place alongside these Detox leaders."Continue reading...
Posted by Shirley Brady on January 9, 2013 05:05 PM
Nissan is pulling out the stops for its North American Auto Show return next week — and the stopper. In a bid to woo car-lovers heading to the Detroit trade show next week, the Japanese automaker is appealing to the senses, including testing a brand smell that it may roll out to its dealers. And it won't be that dreaded "new car smell," either; Nissan describes its brand scent as "quite a modern smell — a bit Oriental," according to a press release.
"As is tradition in luxury hotels and retailers, which pipe pleasing music and fragrance into their lobby and common spaces, the Nissan display features its own special scents and sounds, carefully choreographed to create a complete experience for visitors," Nissan added of the multisensory exhibit design, above, which will travel to ten trade shows this year. "A distinctive fragrance will be periodically released into the display area."Continue reading...