brand strategy

P&G Outlines $10 Billion Cost-Cutting, New Products, Leaner Marketing

Posted by Dale Buss on November 19, 2012 03:54 PM

Procter & Gamble invented modern marketing, some would argue, in its 175 years. And now the company is hoping to reinvent it by leveraging digital assets, boosting marketing productivity and more narrowly focusing on the company's key brands in their most important markets.

As the company continues to come up off the mat from its criticized performance earlier this year, CEO Bob McDonald hasn't let his foot off the gas — or let up on his determination to continue to overhaul P&G so that it doesn't get caught flat-footed again.

During an analysts' presentation last week, McDonald said that P&G plans to cut more than twice as many non-manufacturing jobs as it already had planned, a further sign that McDonald continues to heed analyst and investor criticism over the company's bloated cost structure.Continue reading...

brand news

In the News: Brad Pitt, Burger King, Cadillac and more

Posted by Dale Buss on May 10, 2012 09:03 AM

In the News

A&P to make CEO its spokesman in new marketing campaign.

Bed Bath & Beyond sees novelty in buying Cost Plus.

Brad Pitt is the new face of Chanel No. 5.

Burger King spurs sales with turnaround efforts.

Cadillac to debut instrument console that functions like an iPad.

Cisco sees grim outlook for tech sector.

Coca-Cola redefines its marketing around Super Bowl, and signs Danica Patrick as ambassador.Continue reading...

P&G's Sale of PUR is Not PURly Business

Posted by Barry Silverstein on December 9, 2011 11:14 AM

When a company the size of Procter & Gamble divests itself of a brand, it's a given that all of the brand assets go along with it. Rarely if ever is there any kind of agreement to retain control over some of the intellectual property. Rarer still is the notion that the seller will structure the sale in such a way that it can keep one of the brand assest for altruistic purposes.

This is what makes P&G's sale of the PUR brand so unusual. While Helen of Troy Limited announced an agreement to acquire the well-known PUR water purification brand from P&G, along with the deal was the unusual provision that P&G could retain the rights to a powder it developed with the U.S. Centers for Disease Control and Prevention. The reason? So P&G could maintain its philanthropic commitment to the Children's Safe Drinking Program.

The novel arrangement turns out to be a win-win in the classic business sense.

The win for Helen of Troy: The acquisition of PUR puts Helen of Troy into water purification, a nice expansion into a new growing market. PUR leads the market in U.S. faucet mount and refrigerator filters and is a top brand in water pitcher filtration systems. Helen of Troy, while it is dwarfed by P&G's portfolio of brands, is no minor player in the consumer packaged goods space and it gets another strong brand to add to the family.

The company owns Ammens, Braun, Brut, Dr. Scholl's, Pert, Vidal Sassoon, and Vicks, among others. According to Jack Neff at Ad Age, Helen of Troy has been "a serial acquirer of P&G orphan brands, including Pert Plus, Sure and Infusium23." The Braun, Vicks, and Vidal Sassoon brands are licensed from P&G.Continue reading...

brand survivors

Do-It-Yourself Brands Getting It Done Despite Recession

Posted by Abe Sauer on December 9, 2009 04:45 PM

There is no doubt that these are difficult times for many brands, especially luxury brands. Yet for every hulking, ominous, soul-crushing grey economic cloud there is a silver lining. In the current financial storm, that silver lining is being nailed down, sanded, and painted by do-it-yourself (DIY) brands. Not only are DIY brands standing strong in this turbulent economy, but they are growing.

Take AutoZone, for instance. It just posted a year-over-year fiscal quarter sales increase of 7.5 percent. Continue reading...

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