If you can’t beat ‘em, join ‘em. Major US broadcasters are lining up their digital offerings for consumers, whether they like it or not.

"Television networks increasingly need to make content available to fans no matter where those fans are and what devices they are using," said Greg Ireland, IDC research manager.

Disney-owned ABC is the first major broadcaster to live-stream programming to iPhones and iPads starting this summer for residents of New York City and Philadelphia via WATCH ABC, including local news, daytime talk shows and prime-time dramas. Plans include expansion to Los Angeles, San Francisco and Chicago and eventually, buy-in from all ABC affiliates.

"Many people are starting to wonder if cable is worth keeping, and they're thinking of cutting the cord and going online only since they can get content from Netflix, Amazon and other places,” notes NPR. “Live streaming is a way the broadcast industry is trying to cement the system they've had in place for a long time, even as more people are watching TV and video online. So, they're going where the viewers are going, but they're scared that people are going to cancel their cable subscriptions."Continue reading...

Having conquered the internet, video and now launched into music, Google is moving into shopping through YouTube's new "channel gadget."

"To shorten the path to purchase and translate video views to sales, today we’re introducing a new channel gadget on YouTube that will enable consumer goods brands to connect consumers directly with retailers throughout the entire YouTube experience," Google wrote in a blog post. "This new channel gadget will enable shoppers to seamlessly move from browsing how-to videos and featured products to finding which retailers carry them, check availability, compare prices and make a purchase, all with fewer clicks than today." 

Google's first client is Unilever’s Tresemmé, which already has a robust YouTube channel in place featuring celebrities and style setters. Now users can click on the products in demo videos for purchase information, a perk that will only appear on brand channel pages.Continue reading...

Google confirmed speculation that it would launch a music service at its annual I/O developer conference Wednesday. The internet giant announced Google Play Music All Access, a subscription-based service that is a little bit of Spotify, Pandora and Twitter #Music all in one. Apparently, the internet behemoth's announcements went over well with Wall Street, as Google's shares closed at a record high of $900, putting the company's market cap over $300 billion. 

Unlike Google Music, its cloud music service that lets users upload up to 20,000 purchased songs to listen to on Android devices or on the web, the Google Play Music All Access subscription service launches it into direct competition with music streaming services like Spotify—which has 24 million active monthly users, 6 million paying subscribers and more than 20 million licensed songs in 28 countries—as well as Pandora. Though unlike either of the other services, Google's All Access won't have a free option. The service, which will be available across the web, mobile and tablets will cost $9.99 per month after a 30-day free trial. 

“It makes lots of sense for both YouTube and Play, which was built for Google’s Android devices, to sell music subscriptions,” notes AllThingsD. “YouTube is the world’s biggest free music service, which could make it a fantastic funnel for a Spotify-like paid offering, which can also help solve some problems with the music labels."Continue reading...

While Amazon, Hulu and grandfather HBO all crow about significant online growth, Netflix continues its lead, accounting for one third of all streaming into North American homes since 2010.

A new report from broadband tracker Sandvine finds that Netflix’s share of prime-time “downstream” traffic delivered over fixed networks is 32.3 percent, just a tad off its projected estimate of 33 percent last November. Amazon and HBO have held fairly steady, the former down from 1.75 percent to 1.31 percent, and the latter down from 0.5 percent to 0.34 percent, while Hulu actually gained, up from 1.1 percent to 2.41 percent. 

These percentages include what Sandvine calls “home roaming,” data transmitted from personal networks via WiFi to tablets and iPhones, up 9 percent from one year ago and accounts for 20 percent of 2013 traffic.

“2013 will be the year long-form video will make its move onto mobile networks,” said Dave Caputo, CEO, Sandvine. “The 'home roaming' phenomenon… combined with increased consumption of real-time entertainment on mobile networks globally, and the doubling of Netflix traffic on mobile networks in North America, suggests that users are getting comfortable with watching longer form videos on their handheld devices.”Continue reading...

Continuing its full-on assault to gain share in the US retail market, Kraft Foods’ Gevalia coffee is counting on spokesman “Johan” to open the java-gates as the brand tries its best to convince consumers to pick up its coffee over Starbucks.

The brand has launched a new web series, "Cup of Knowledge," as another outlet to help the brand market the results of an independent taste test commissioned by the brand, which reportedly showed that 59.7 percent of coffee drinkers preferred the taste of Gevalia's House Blend over Starbucks Breakfast Blend. This isn't the first time the brands have battled on the taste test front.

Back in February, the U.S. National Advertising Division ordered Kraft Foods to discontinue its marketing claims that Gevalia tastes like Starbucks, with marketing copy like, "New! If you like Starbucks Breakfast Blend, try this!"Continue reading...

Shares of Barnes & Noble soared 24 percent after it was reported Thursday that Microsoft is considering a bid for the retailer’s Nook e-book business. 

Microsoft is reportedly offering $1 billion for the Nook brand and the digital assets of Nook Media on top of their $300 million investment last year to develop Nook content for Windows 8 tablets. "Our complementary assets will accelerate e-reading innovation across a broad range of Windows devices, enabling people to not just read stories, but to be part of them,” said Microsoft president Andy Lees at the time. "We're on the cusp of a revolution in reading." 

But the revolution stalled as the Android-based Nook has been a money-loser for B&N, not helping America's biggest bookseller compete against Amazon’s Kindle e-book reader.Continue reading...

A generation of women crowed about Jennifer Aniston’s hair back in the days when she was on NBC’s Friends. Now Aniston is hoping her hair still looks good enough to inspire the buying habits of another generation. "I used to bring a picture of Valerie Bertinelli with me to my hairdresser to get that look,” Aniston told ModernSalon.com. “She had amazing hair, big, beautiful, very Farrah."

Now Aniston, the co-owner of Living Proof hair care products, is starring in a new show all about hair: a three-part web series, “The Good Hair Day,” about women’s stresses about their tresses. "We created this web series to show the very complex—and sometimes comical—relationship women have with their hair," Aniston stated, ModernSalon.com reports. "Having a good hair day shouldn't be so hard."Continue reading...

Since last year’s launch of Aereo, the disruptive streaming service that allows consumers to watch TV online as well as on mobile devices for a small monthly fee, there has been a lot of legal wrangling between the company and broadcasters of every stripe. 

Two of the major players in the fight have been Barry Diller, whose IAC unit backs Aereo, and Rupert Murdoch, whose U.S. broadcast network FOX has threatened to move to cable to avoid losing out on streaming fees.

CBS head Les Moonves has also said his network could go the cable route if Aereo is allowed to continue unchecked. While CBS has previously taken legal action against Aereo, the tables have now turned as the streaming site moves to block future suits from CBS and its affiliates.Continue reading...