Posted by Shirley Brady on September 21, 2010 06:30 PM
Twitter fixed a security bug that disabled its website version today, and plans to step up promoted tweets (as only one-fifth of its 160 million registered users follow brands or companies).
Adobe misses earnings forecast on sluggish sales.
AIG nears sale of two units to Prudential.
BlackBerry-maker RIM could unveil its tablet (nickname: the BlackPad) as early as next week.
Clorox unloads its STP and Armor-All brands.
DC Entertainment's non-publishing business is moving to Los Angeles as part of Time Warner shake-up.
Disney former executive assistant pleads guilty to insider trading charges.
GlaxoSmithKline sues Roche, Genentech over cancer drug patent.Continue reading...
video killed the _____ star
Posted by Sheila Shayon on May 12, 2010 10:48 AM
Firefly Video is the latest entrant in the online video ad network game – and their expertise is engagement ads.
The company's style of engagement ads appear as standard rectangles with a ‘turned up’ corner pop-up. Click on the pop-up and nearly a whole page of video with interactive elements, maps, and more video moves center page – all for the consumer’s entertainment and engagement.
The draw for advertisers is they can reuse TV commercials already created from a million dollar investments. Firefly Video has been developing the private beta site with 25 ad partners, including Mercedes-Benz.Continue reading...