brand news
Posted by Shirley Brady on September 21, 2010 06:30 PM

Twitter fixed a security bug that disabled its website version today, and plans to step up promoted tweets (as only one-fifth of its 160 million registered users follow brands or companies).
Adobe misses earnings forecast on sluggish sales.
AIG nears sale of two units to Prudential.
BlackBerry-maker RIM could unveil its tablet (nickname: the BlackPad) as early as next week.
Clorox unloads its STP and Armor-All brands.
DC Entertainment's non-publishing business is moving to Los Angeles as part of Time Warner shake-up.
Disney former executive assistant pleads guilty to insider trading charges.
GlaxoSmithKline sues Roche, Genentech over cancer drug patent.Continue reading...
More about: Brand News, Adobe, AIG, Armor-All, BlackBerry, Clorox, DC Entertainment, Disney, Genentech, GlaxoSmithKline, GM, Gucci, HSBC, IBM, NHL, NFL, MLB, Pfizer, Planet Hollywood, Prudential, RIM, Roche, Say Media, Six Apart, STP, Thompson, Time Warner, Twitter, UniCredit, UnitedHealth, VideoEgg, Wal-Mart, Wyndham
video killed the _____ star
Posted by Sheila Shayon on May 12, 2010 10:48 AM

Firefly Video is the latest entrant in the online video ad network game – and their expertise is engagement ads.
The company's style of engagement ads appear as standard rectangles with a ‘turned up’ corner pop-up. Click on the pop-up and nearly a whole page of video with interactive elements, maps, and more video moves center page – all for the consumer’s entertainment and engagement.
The draw for advertisers is they can reuse TV commercials already created from a million dollar investments. Firefly Video has been developing the private beta site with 25 ad partners, including Mercedes-Benz.Continue reading...