Posted by Dale Buss on March 8, 2012 02:01 PM
With conference tournaments dominating this week in men's college basketball, it means that official March Madness is just around the corner. And when the NCAA men's tournament begins next week, brands are going to be more ready than ever to take advantage. That's because March Madness has become a multifaceted, extended marketing "season" much as the NFL Super Bowl represents earlier each year.
In fact, in some ways, March Madness arguably has become an even more effective tentpole marketing platform than the Super Bowl.Continue reading...
Posted by Dale Buss on February 10, 2012 09:04 AM
Apple, now worth more than Google and Microsoft combined, is hit with stores protest over Foxconn treatment of workers in China, while fans anticipate new iPad and iPhone models.
Barclays caps bonuses as profit falls.
Beyonce and Jay-Z move to trademark daughter's name.
Bing and Viggle partner for second-screen Grammy effort.
Citibank bill-pay app charged some users twice, bank concedes.
Continental pushes past Southwest in customer loyalty.Continue reading...