social media watch
Posted by Dale Buss on February 15, 2013 05:32 PM
Two strikes and you're in the hole. That's where Chrysler stands with social-media mistakes today after the company took down (as we suspected they might) a timely but insensitive promotional video on YouTube that was first noted by brandchannel Editor-in-Chief Shirley Brady.
The four-second video depicted a Dodge Viper that had been edited into a video to look like it was riding on the meteor that exploded over Russia's Ural Mountains today with the power of an atomic bomb, its sonic blasts shattering countless windows and injuring about 1,100 people.
Titled "Viper Rides Meteor" on the Chrysler Group's PR-managed Pentastar Video YouTube channel today, the short clip came with the description: "Yeah ... it's that fast. The SRT Viper outraces that meteor :)" Actually, the pricey sports car has a top speed of about 206 mph, Road and Track says. Russian authorities estimated that today's meteor was traveling at about 30,000 to 45,000 mph when it cracked up.
A Chrysler source told brandchannel that the company was still investigating how the tasteless video percolated through internal procedures to reach its public YouTube channel. It's not the first time Chrysler has been so embarrassed on social media, either. In 2011, what Chrysler said was a compromised Twitter account led to a vulgar tweet that read, "Whoa -- What? RT @chryslerautos: I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f------ drive."
Posted by Shirley Brady on February 15, 2013 02:10 PM
Chrysler's Dodge Viper brand released a video titled "Viper Rides Meteor" on the Chrysler Group's Pentastar Video YouTube channel today, with the description: "Yeah...it's that fast. The SRT Viper outraces that meteor :)"
With more than 1,000 people injured, not to mention the brand's recall over airbags today, it's bad timing and taste for a video — let alone a smiley face. Watch it below.Continue reading...
Posted by Dale Buss on September 11, 2012 09:02 AM
American Airlines and United 9/11 lawsuits may finally get resolved.
Andy Murray is poised for endorsement deals after historic U.S. Open win.
Apple will boost carriers and U.S. economy with release of iPhone 5 as Samsung is ready to sue and iPad Mini pictures leak.
Burberry rocks luxury sector with warning of lower sales and profits.
Chevrolet disputes Reuters' Volt report.
Chrysler unveils new models to dealers, prices new Viper around $100,000.
Dallas Morning News launches social-content marketing company.
FedEx and UPS gain ground in China.
GM stops deliveries of several popular 2013 vehicles to fix OnStar glitch.Continue reading...
Posted by Dale Buss on April 30, 2012 08:59 AM
AB InBev goes upbeat as profits and sales rise.
Adidas raises forecast after profit beats estimates.
Air Lease nears $5.5 billion purchase of 737 Max jetliners from Boeing as aircraft maker produces first 787 Dreamliner.
Amazon and Texas reach sales tax deal.
Apple sidesteps billions of dollars in taxes worldwide.
Cadbury shows the way on Google+.
Chrysler overruns magazine covers with new Viper.
Disney's Marvel's The Avengers aims to kick off summer box office bonanza.Continue reading...
Posted by Dale Buss on April 9, 2012 05:02 PM
As a marker for the U.S. auto industry, the New York International Auto Show traditionally has battled for second place with those in Chicago and Los Angeles. The annual Detroit show in January is the most important platform.
But at this point in the recovery of the American auto market, it's hard to believe that any platform anywhere could be more important than the New York show that, after press previews last week, is now in its full splendor for the TriState automotive public. The exhibition is providing consumers with the first glimpses of some new models that could occupy increasingly important positions in the market over the next several months as automakers seek a return to sales levels of 14 million or more for 2012, which would make up roughly half the distance between their Great Recession trough and the halcyon days of 17 million sales per year a decade ago.
Beyond the splashes made by a new version of Chrysler's Viper, and the greeting for Nissan's competition-winning Taxi of Tomorrow for New York City, here are some other brand highlights of the show:
Acura: Honda's luxury brand is trying to become relevant again in the most tried-and-true way: launching a flurry of new products. The RLX sport-sedan concept on display at NYIAS will soon go into a production version that will be on sale early next year and replace Acura's slow-selling RL. Continue reading...
Posted by Abe Sauer on April 6, 2012 11:44 AM
Kicking off this week's Brand Bites, model Bar Refaeli's new under.me lingerie line campaign channels an iconic cheeky tennis poster.
PETA take note: the Sierra Club's new "Coal Will Say Anything" campaign shows how it's done.Continue reading...