brand news
Posted by Dale Buss on March 29, 2012 09:01 AM

Anheuser-Busch InBev tries to get customers to return to its brands.
Annie's IPO surges.
BMW begins delivering fleet for use in London Summer Olympics.
Bertelsmann considers IPO.
BlackBerry-maker RIM plans to report turnaround progress today.
Bojangles unleashes "Chicken Cops" campaign.
Chevron and Merck disclose funding of attack-ad groups.
Depend campaign features non-incontinent celebrities.Continue reading...
More about: Brand News, Anheuser-Busch InBev, AB InBev, Annie's, BMW, Bertelsmann, Bojangles, Chevron, Depend, DieHard, Guerlain, Jeep, LYFE Kitchen, Los Angeles Dodgers, Lumia, Magners, Merck, New York Jets, News Corp., Nokia, Olympics, RIM, Sears, Virgin, Virgin Money
follow the money
Posted by Mark J. Miller on January 11, 2012 05:07 PM
Sir Richard Branson is indeed taking over the world. And now he may be taking over your money.
The billionaire Brit and founder of all things Virgin on earth — including Virgin Atlantic Airways, Virgin Records, Virgin Mobile — and beyond, with Virgin Galactic aiming to talk regular folks into space — is this week pushing Virgin Money, the Virgin-branded bank that's taking over Northern Rock's 75 branches in the U.K. and 21,000 staff members for £747million ($948.3 million), according to the Mirror.
After the Northern Rock acquisition was announced, Virgin moved to add an annual £60 ($78) fee on every account, but then changed course and decided to offer it as an option, the Mail reports. As a sweetener, the bank will likely “offer perks such as discounts on Virgin flights or gym memberships,” the paper notes.Continue reading...
More about: Virgin, Virgin Money, Northern Rock, Richard Branson, Financial Services, Banking, Rebranding, Launches, 3D, Event Marketing, Social Marketing
brand larceny
Posted by Dale Buss on June 17, 2011 09:00 AM

AARP rolls out new Betty White spots as organization ends opposition to cutting Social Security benefits.
Alibaba revamps consumer business.
BJ's Wholesale gets a serious bidder.
BP's former CEO Tony Hayward sees payday in new venture IPO.
Capital One to pay $9B for ING Direct, subject to regulatory approval.
Casey Anthony case dubbed "social media trial of the century."
Chrysler faces high expectations for 300.Continue reading...
More about: Brand News, AARP, Android, Apple, BJ's Wholesale, Capital One, Chrysler, Citi, Coca-Cola, eBay, Facebook, Figo, Ford, Gilt Groupe, GQ, GSK, Guardian, Heinz, HSBC, ING Direct, Intel, iPad, Jimmy Choo, Northern Rock, P&G, Park & Bond, PepsiCo, Prada, Salesforce.com, Salvatore Ferragamo, Snapdeal.com, Sony Ericsson, Spotify, Tata Steel, Toyota, Virgin, Virgin Money, Vogue, W+K, Waitrose, Anna Wintour, Betty White, Casey Anthony, Ferran Adria, Martha Stewart, Richard Branson