brand news
Posted by Dale Buss on November 28, 2012 09:02 AM

CNN seen naming Jeff Zucker, former head of NBCUniversal, as its chief.
Groupon sees board meet on new CEO.
LinkedIn wants to solve world's skills gap.
Aldi stretches brand promise for hunger challenge.
Angry Birds sparks export boom from Finland.
Apple continues shakeup over iOS 6 maps app mishap as brand hit with patent suit over headphones.Continue reading...
More about: Brand News, Aldi, Angry Birds, Apple, BP, Bankia, BlackBerry, CNN, Coca-Cola, Cox Media, Discovery, Discovery Kids, Facebook, Fiat, Gap, Google, Groupon, The Hobbit, Hostess, Intel, LinkedIn, McDonald's, Monster Beverage, NBCUniversal, Nokia, RIM, Tesco, TMZ, Vivendi, Walmart, Yahoo, Sean Combs, Marissa Mayer, Jeff Zucker
brand news
Posted by Dale Buss on August 31, 2012 09:07 AM
AT&T plans to open Chicago flagship store today that nods to Apple.
Al Jezeera bets on soccer to win U.S. viewers.
Apple rejects app that tracks U.S. drone strikes.
Barilla makes pasta push in U.S.
Beachbody sees PX90 orders rise thanks to Paul Ryan's abs.
Facebook plans to roll out e-mail and phone-number targeting.
Ford is accused of infringing on fuel-injection patent in F-150.
Hyundai seals wage deal with unions. Continue reading...
More about: Brand News, AT&T, Al Jezeera, Apple, Barilla, Beachbody, Facebook, Ford, Google, Hyundai, J.C. Penney, Jersey Shore, Kia, Kraft, MTV, Macy's, Martha Stewart, Newsweek, Samsung, Six Flags, Soul, Twitter, Vivendi, Wheat Thins
brand news
Posted by Dale Buss on July 18, 2012 09:02 AM

Apple slims down next iPhone as analyst says that iPad Mini and iTV are real products.
AT&T is introducing shared data plans as iPhone users fear iPhone FaceTime charges.
Bank of America swings to profit.
Bob Evans may be considering sale of Mimi's Cafe.
Coke and PepsiCo step up campaign against New York soda ban.
DirecTV finds unlikely friends in dispute with Viacom.
Ericsson earnings plunge on economic slowdowns.Continue reading...
More about: Brand News, Activision, Apple, AT&T, Bank of America, Bob Evans, Coca-Cola, Coke, DirecTV, EMI, Ericsson, Escape, Facebook, Flickr, Ford, Fruit of the Loom, GM, Google+, HSBC, Hilton, IBM, iPhone, L'Oreal, Linsanity, Lockheed Martin, Mimi's Cafe, New York Knicks, Opel, Oxfam, PepsiCo, Qantas, Target, Tea Lounge, Viacom, Vivendi, Vivus, Yahoo, Jeremy Lin
brand news
Posted by Dale Buss on June 28, 2012 08:54 AM

News Corp. board approves company split, with Rupert Murdoch serving as chairman of both entities.
JPMorgan Chase may reach $9 billion in trading losses, New York Times reports.
RIM is expected to report an operating loss as missteps trip up BlackBerry brand.
Airbus plans to build first U.S. factory in Alabama.
Apple plans to overhaul iTunes to improve sharing.
Barclays hit with massive fines for rigging derivatives.
CBS to use neuroscience techniques in new show promos.Continue reading...
More about: Brand News, Ad Council, Airbus, Apple, Barclays, BlackBerry, CBS, Chrysler, Cott, Fiat, Google, Heineken, iTunes, JPMorgan, Nexus Q, RIM, Samsung, Sonic, T-Mobile, Twitter, USDA, Vivendi, David Beckham, Anthony Davis, Rupert Murdoch
brand news
Posted by Shirley Brady on June 26, 2012 08:44 AM

Toyota tops Interbrand's 2012 Best Global Green Brands report.
News Corp. considers splitting company in two, spinning off publishing assets, according to the Wall Street Journal.
Microsoft acquires Yammer for $1.2 billion to take on Oracle and Salesforce with new cloud-based services.
Nissan rises on fast recovery from disasters and plans $1B China auto plant as CEO Ghosn remains Japan's highest paid exec and automaker turns to Facebook to launch five new models.
Facebook names first woman to board — COO Sheryl Sandberg — and pulls so-called stalker app while creating uproar by changing all users' email addresses to facebook.com.
Google I/O news on Wednesday expected to reveal Google and Sony taking on cable and satellite operators with voice-controlled YouTube TV box, as Google prepares to battle Apple with discount tablet.Continue reading...
More about: Brand News, AB InBev, Air New Zealand, American Eagle Outfitters, Apple, BlackBerry, Coca-Cola, Corona, Delta, Dunkin' Brands, EPA, Facebook, Ford, Google, Grupo Modelo, Honda, Hot Pockets, Interbrand, Jockey, Land O'Lakes, Liberty Media, McDonald's, Michael J. Fox Foundation, Microsoft, MINI, NASA, NBC, New Era, News Corp., Nissan, Oribz, Pepsi, Priceline.com, RIM, Sears, Sony, TEPCO, TheBlush.com, TheKnot.com, Toyota, Vivendi, WWE, Yammer, YouTube, Ann Curry, Carlos Ghosn, David Hasselhoff, Sheryl Sandberg, William Shatner, Charlie Sheen, Tim Tebow, Best Global Green Brands
brand news
Posted by Dale Buss on May 15, 2012 08:50 AM

Best Buy, JPMorgan, Yahoo CEO stumbles put ethics and mismanagement in the spotlight. JPMorgan closes ranks around embattled CEO Jamie Dimon as mega-loss is probed; and Yahoo's interim CEO Ross Levinsohn reportedly close to getting role permanently.
Amazon reportedly prepping front-lit Kindle for July.
Facebook eyes historic $12 billion to $15 billion IPO windfall and up to $104 billion valuation.
Activision Blizzard goes back to the future for new games.
Apple plans iCloud upgrade, and thinner laptops with Intel chips.
Baidu enters China's crowded low-cost smartphone market.
BMW touts "ultimate service" in new campaign.
Budweiser strikes deal with Jay-Z for annual concert.Continue reading...
More about: Brand News, Activision Blizzard, Amazon, Apple, Avon, Baidu, Bally, Belstaff, Best Buy, Bing, BMW, Budweiser, CW, Coca-Cola, Coty, De Beers, Facebook, Fox, Harrods, Home Depot, Intel, JCPenney, JPMorgan, Jimmy Choo, Kindle, Macy's, NBA, News Corp., Nvidia, Pernod Ricard, Quora, Twitter, USA Today, Vivendi, Walgreens, Woolworths, Jeremy Lin, Rebekah Brooks, Britney Spears, Jay-Z, Larry Kramer
brand news
Posted by Dale Buss on April 4, 2011 09:00 AM

BP seeks to resume drilling in the Gulf of Mexico.
Fox readies launch of Nat Geo Mundo Spanish-language channel.
IBM gets into the pharma business via nanotechnology.
Kraft extends “Real Women of Philadeophia” web series to tout cream cheese.
Mad Men is adding more commercial opportunities.
McDonald's brings Ronald back in new ads, and launches “McJob” marketing campaign as recruitment tool.Continue reading...
More about: Brand News, AMC, Apple, BP, Fox, GlaxoSmithKline, IBM, iPad, Kotex, Kraft, Mad Men, McDonald's, Nat Geo Mundo, Nintendo, Pfizer, Southwest, Tiger Woods, Time Warner Cable, Twitter, Vivendi, Wells Fargo, Barack Obama
brand strategy
Posted by Shirley Brady on January 25, 2011 12:00 PM
France Telecom's Orange has been ramping up original content and social marketing, such as The Feed, a blog promoting "weekly bits of fun" including Twitter campaigns around hashtags such as #winterwarmer (above), #secretportraits, and #singingtweetagrams.
It's serious enough about original content to acquire 49% of France's Dailymotion video site, and will own the entire business by 2013.Continue reading...
More about: Orange, France Telecom, Dailymotion, Canal Plus, TPS Star, Vivendi, Online Video, Content, Telecom, Social Marketing, Twitter