Interbrand IQ: The Best Asian Brands Issue

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brand news

In the News: JPMorgan, Digg, Virgin and more

Posted by Dale Buss on July 13, 2012 08:57 AM

In the News

JPMorgan Chase reaches nearly $6 billion in losses on "whale trades" but posts multi-billion-dollar quarterly profit.

Digg, a social-media pioneer, sells for pittance and gains new CEO.

Richard Branson takes on Stephen Fry in new Virgin UK campaign.

Axe replaces bikini-clad women with Kiefer Sutherland in new spot.

Coca-Cola launches Hispanic campaign for Olympics and reintroduces controversial drink colors in Freestyle dispensing machines at UK Burger Kings.

Olive Garden owner Darden to buy Yard House for $585 million.

Facebook starts automating home-page ad buying and monitoring chats for criminal activity.Continue reading...

brand news

In the News: Google TV, Louis Vuitton, Walmart & more

Posted by Shirley Brady on January 5, 2012 06:01 PM

Brands to Watch

Google TV adds LG to the fold with Samsung, Sony and Vizio ahead of CES, and 2012 global rollout.

Louis Vuitton finally expands brand into perfume.

Apple pays $5M to settle patent lawsuit.

Barnes & Noble eyes Nook spin-off with eye to global markets.

BMW brings MINI to India.

Deloitte finds 9M U.S. cable homes have cut the cord.

Discovery urges investors to be patient with Oprah Winfrey's network.Continue reading...

tech innovation

Vizio Uses Rose Bowl to Tease New TV Tech

Posted by Shirley Brady on January 3, 2012 09:04 AM

Vizio offered a sneak peek at its new TV technology during Monday's Rose Bowl game.

brand news

In the News: AOL, Google, Taco Bell, and more...

Posted by Dale Buss on August 15, 2011 09:00 AM

World markets are in a new danger zone, head of World Bank says, but the markets notched solid gains early on Monday.

AOL finds content growth comes at a cost

BNY Mellon accused of favoritismin Florida suit.

CNBC gets a bounce from covering stock-market ills.

Dick’s Sporting Goods supports concussion testing of high-school athletes.

Google to buy Motorola Mobility in largest acquisition.

Lowe’s cuts view of prospects.

Ralcorp rejects latest takeover bid by ConAgra.Continue reading...

ad watch

Brands Suit Up for the Super Bowl

Posted by Sheila Shayon on January 4, 2011 12:30 PM

The average ad buy at Super Bowl XLV is said to be a cool $3 million for a 30-second spot. Will it be worth it? Returning Super Bowl advertisers — including Audi, BMW, Go Daddy, Pepsi and Pizza Hut — certainly hope so.

They will be joined on February 6th by a slew of newbies, many fresh from pitching their wares at CES in Las Vegas, as the TV event's audience continues its inevitable shift to a younger demo of digital aficionados.Continue reading...

brand news

In the News: Facebook, Favre, Fockers and more

Posted by Dale Buss on January 3, 2011 09:00 AM

In the News

Apple won't exhibit at CES in Las Vegas this week, where competitors (including Vizio) will unveil tablets that will take aim at the iPad; and increases Q1 orders for the iPhone in advance of Verizon launch.

Arnold Schwarzenegger leaves office after seven years as governor of California.

Australia braces for damages claims as flooding projected "to last weeks."

Bank of America sees home loan charge, buys back bad loans and mounts defense against WikiLeaks.

Best Buy aims to become a major content creator online.

Buzz Aldrin sues over use of his image on moonwalk trading card.Continue reading...

brand news

In the News: Coca-Cola, NFL, P&G

Posted by Dale Buss on October 21, 2010 09:00 AM

In the News

Aetna CEO Ronald Williams retires next month.

Apple flips mobile technology into its PCs.

Baidu launches Lekeutian (meaning "Happy Cool Day") online shopping mall with Japan e-commerce giant Rakuten as rival to China's Alibaba.

Coca-Cola seeks to boost brand equity, expand in emerging markets and boost corporate social responsibility.

D.G. Yuengling & Son expands its approach to growing the large regional-brewery brand. 

Gap logo post mortems continue.

Google sees 224,000 Germans pull out of mapping service.Continue reading...

Remote Possibilities: Brands Vie to Control TV

Posted by Sheila Shayon on October 13, 2010 11:00 AM

The plummy-voiced video above is meant to evoke a stylish, futuristic way to navigate TV: a European remote control called Gesture Remote.

The future of the remote control recently caught Time's attention, which featured this provocative quote: "The remote control as you know it is an endangered species,” according to Chris Brown, VP, International Digital Media Alliance.

That's, of course, assuming that the TV itself isn't an endangered species.Continue reading...

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