Posted by Mark J. Miller on December 2, 2013 08:08 PM
Most consumers shop Zappos.com for its good prices and customer service, but the online marketplace has plans to up its luxury game—and it's starting with some heavy-hitting recruiting.
Former Vogue editor André Leon Talley has been named the artistic director of Zappos Couture, the company's luxury arm. The site already serves up high-end brands such as Armani, Balmain, and Burberry, but Talley will “oversee fashion shoots, videos and trend selection starting next year” in the hopes of bringing in more revenue from luxury-oriented shoppers.
Talley will be working with the company for one year, Women’s Wear Daily reports, and says that his aim is to “create something unique, in terms of a Web magazine within the Zappos Couture website, that conveys the immediacy and excitement of luxury retail products, season by season.” And as for leaving the print world, Talley seems hopeful for what digital content can bring to the brand. “The digital universe is a new, exciting opportunity for me to reach a broad audience in terms of the global luxury market."Continue reading...
Posted by Dale Buss on December 2, 2013 09:33 AM
American holiday shoppers produced gloomy numbers for retailing's big weekend.
Saab rolls out first sedan under new owners.
Zappos taps former Vogue editor, Andre Leon Tulley, to be artistic director for its couture section.
Amazon floats idea of delivery drones.
Apple's iPhone 5S outsold the 5C three to one in the UK.
Bank of America to pay Freddie Mac $404 million.
BMW and PSA/Peugeot-Citroen will review small-engine alliance.
Burger King imitates Big Mac with Big King.
Chrysler boosts test-drive marketing.
Cracker Barrel sees new healthful menu drive sales.
Esprit plans to launch new fashion brand.Continue reading...
end of an era
Posted by Sheila Shayon on October 24, 2013 11:07 AM
Interns take heart—the era of your unpaid servitude may be over, but so may be your job prospects.
Following multiple lawsuits and a global debate on the ethics of unpaid labor in the name of "experience," Condé Nast, the publisher of such leading glossies including Vogue, Vanity Fair and GQ, announced that it is abolishing its internship program starting next year. Over the summer, two former interns, one with W magazine and the other with The New Yorker, filed lawsuits claiming they were paid below minimum wage.
It's yet to be seen whether other companies will follow suit, but there's no doubt that others will be looking to dodge the bad headlines and nightmarish PR spin that Conde and others, like Hearst, have had to endure in the last few years.Continue reading...
Posted by Sheila Shayon on August 23, 2013 02:52 PM
Perhaps we should have seen it coming when Yahoo's Marissa Mayer covered the September issue of Vogue. Mayer is busy dusting off her aging internet company and is creating quite the image for herself in the process. One thing she's made clear: her Yahoo will be nothing like what existed—and failed—before.
Multiple sources close to the company report that Mayer has been busy securing a deal with longtime news personality and talk show host Katie Couric for an exclusive web interview show that would like on Yahoo's homepage, while others have said that Mayer is in preliminary talks with Conde Nast to feature some of Vogue's content on the site.Continue reading...
Posted by Abe Sauer on August 23, 2013 12:43 PM
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: the "Apple three piece set"… budget mooncake… Robert Downey Jr's HTC ad translated… Wu Mo for Baidu… living in a KFC... GlaxoSmithKline... AmCham… Imax espionage… "China's Boston"… Shanghai Lacoste… Fruit Ninja advertising… Hong Kong air… marketing with "Singlish" and more.Continue reading...
Posted by Dale Buss on August 16, 2013 09:23 AM
Disney readies for risky Disney Infinity debut this weekend.
Fox plans weekend debut of new sports channel.
L'Oreal makes $843 million takeover bid for China's Magic Holdings.
Acura teams with Thrillist for MDX experience.
Al Jazeera promises fewer than usual commercials.
Apple tightens App Store rules on kids' data.
Boeing traces trail of faulty fire extinguishers in 787s.
Cadillac lures Clint Eastwood to concept-car reveal.
Cosi changes operational approach as chain struggles.
Google ticks off marketers with Gmail overhaul as it blocks Microsoft's YouTube Windows app.
H&M may source clothing from Ethiopia.
IBM buys security firm to further plans of Israeli cybersecurity lab.
JetBlue partners with British Airways.Continue reading...
Posted by Dale Buss on May 31, 2013 09:22 AM
Tumblr brings sponsored posts to users' feeds.
P&G lines up race for Lafley's successor.
Camel cigarette brand under fire for targeting kids.
Caterpillar reaches tentative deal with union in Milwaukee.
Conde Nast opens up Vogue cafe in Dubai.
DC Entertainment unveils new 75th anniversary Superman logo.
Dell proceeds with its buyout effort.
Fiat awaits court's verdict on share price before proceeding with Chrysler merger.
Jaguar speeds to early success with F-Type launch.Continue reading...
Posted by Dale Buss on April 12, 2013 11:53 AM
Condé Nast is used to long lead times and attention to detail with the publication of its high-end titles including Gentlemen's Quarterly, Glamour and Vogue. But in those regards, printing a magazine is nothing next to rolling out an entirely new strategy of brand extension and enhancement in businesses that have little to do with publishing.
Still, Condé Nast has been plowing ahead with its plans to add bars, clubs, restaurants and even a fashion school in various high-profile locations around the world in order to provide completely new sources of revenues, to exploit its magazine and corporate brands in profitable new ways and to produce an ever-more-valuable offset to a traditional magazine-publishing business that—while still comprising a majority of Conde Nast's revenues—isn't a growth industry anymore.
"Our business can no longer be defined strictly as publishing, but takes the form of brand management," Jonathan Newhouse, chairman and CEO of Condé Nast International, told Business of Fashion. "We want to bring the experience of the publishing brands to end users in new forms in order to strengthen the brands and their relevance. Of course, we aim to do so profitably."Continue reading...