Posted by Sheila Shayon on July 12, 2013 07:08 PM
Heineken is inviting passengers at New York's JFK airport to play "Departure Roulette’"and be whisked away to an unexpected destination by pushing a button on their game-show-style board.
On Tuesday, a passenger arrived at JFK for a flight to Vienna, but was lured to push the button and was rerouted to Cyprus with the beer-maker giving him a hotel room for two nights and $2,000 to cover expenses.
The initiative from Wieden+Kennedy New York is part of the US launch of W+K Amsterdam’s “Dropped” campaign that sent four men to remote destinations around the world and filmed how they made their way out.Continue reading...
Posted by Shirley Brady on May 14, 2013 11:03 AM
While he may not be as funny as Terry Crews for Old Spice, Nike has tapped tennis champ Roger Federer for a new campaign featuring its Nike Free Trainer 5.0 shoe and a pesky mosquito. Check out the new Crews for Old Spice campaign below.Continue reading...
Posted by Shirley Brady on February 15, 2013 06:29 PM
It's the dance trend that will not die. Watch Lululemon's Harlem Shake (yoga-style) version above, and below, Pepsi's two Harlem Shake videos and other brands shaking their thang worldwide, from Australia to Israel:Continue reading...
Posted by Shirley Brady on January 31, 2013 07:55 PM
The Old Spice Man is no longer on a horse, but he's got a few other creatures at his back.
The latest W+K effort by director Tom Kuntz for the P&G-owned brand promises unbridled (yet elegant) animal magnetism with The Wild Collection, a trio of manly new scents: Wolfthorn, Hawkridge and Foxcrest. The tagline, naturally, is "Answer the smell of the wild."
Watch the first two spots, featuring tuxedo-clad gents and their wolf and hawk companions, along with their social messaging, below. Update: According to Ad Age, the Wolfthorn spot will run during the Super Bowl — but only in Alaska, home to America's biggest wolf population.Continue reading...
games people play
Posted by Shirley Brady on November 21, 2012 05:45 PM
With December 21st the Mayan calendar's end of the world deadline (finished your holiday shopping yet?), Old Spice today revealed on Twitter and Facebook the latest installment in the digital portion of its Believe in Your Smellf campaign: a video game called Dikembe Mutombo's 4 1/2 Weeks to Save the World, which features the retired NBA star and a sub machine gun with pickle laser. One Facebook commenter called it a "truly awesome time waster" — we'll let you judge for yourself. Credit, as with previous Old Spice campaigns, to Wieden + Kennedy Portland.Continue reading...
Posted by Sheila Shayon on October 23, 2012 11:01 AM
Tesco’s first television campaign from newly appointed agency Wieden + Kennedy, as shared on W+K London managing direct Neil Christie's YouTube channel, presents a clear shift in brand tactics ahead and a tease for a major pre-Christmas push announced by CEO Philip Clarke.
The 20-second spot isn't visually grabbing, but it's all about the audio. It features the theme music and countdown from Gerry Anderson's classic Thunderbirds series, which will be instantly recognizable to British boomers, and supports a current promotion offering customers a £5 voucher for every £40 spent, online and in-store, up until Thursday, October 25.
The commercial debuted during Channel 4’s Homeland on Sunday, and teases Tesco’s Christmas 2012 campaign. The proverbial coin countdown, “five, four, three, two, one…” positions the brand as a salvo for cash-strapped families, and repositions their tagline of two decades, “Every little helps,” replacing the word ‘little’ with a stack of coins.Continue reading...
social media watch
Posted by Sheila Shayon on October 4, 2012 05:05 PM
"This morning, there are more than one billion people using Facebook actively each month," announced Co-founder and Chief Executive Officer Mark Zuckerberg today. "Helping a billion people connect is amazing, humbling and by far the thing I am most proud of in my life."
It took Facebook six years to hit the 500 million user mark and just two to double that in an unprecedented social media milestone which equates to the social behemoth reaching one out of every seven people on the planet.
While fewer than 20% of Facebook's users live in the U.S. and Canada, they account for 48% of the $992 million in advertising revenue the network took in last quarter. “Facebook makes an average of $3.20 each quarter in revenue off its North American users, versus just 55 cents from those in Asia,” notes CNN. Now that it's public with financials revealing how it's really doing, it also just debuted (at #69) on Interbrand's annual Best Global Brands report.Continue reading...
Posted by Mark J. Miller on September 17, 2012 08:11 PM
Through the seven kazillion James Bond books and movies, the guy has tipped back a few boatloads of alcohol. It’s a small wonder he can find the dexterity to operate his tear gas cartridge disguised as talcum powder or dodge the dagger shoes worn by SPECTRE agents. Along the way, he’s been labeled a vodka martini man – "shaken, not stirred," of course — even though Champagne is the most frequent tipple he’s served.
In the soon-to-be-released Skyfall, though, Bond will reach for a Heineken since the Dutch brewer has forked over a reported $45 million to have its brand incorporated in the film. The product placement announcement earlier this year got a few fans' knickers in a twist, including one who played 007 in days gone by.Continue reading...