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The Dowager Countess Approves: Ralph Lauren Sponsors Downton Abbey's US TV Abode

Posted by Shirley Brady on September 10, 2012 12:51 PM

In a sponsorship deal that was to the manor born, Ralph Lauren announced its first ever TV sponsorship — with PBS for Masterpiece, the U.S. public member-supported TV brand's flagship drama series that has "won six Emmy awards for outstanding costumes" as the Hollywood Reporter notes.

In tandem to updating its Facebook cover photo with a tweedy image evoking the roaring twenties, above, the brand's FB page announced: "Ralph Lauren is proud to announce its national corporate sponsorship of MASTERPIECE | PBS (Masterpiece Theatre), the celebrated PBS drama series known for hit programs such as Downton Abbey and Sherlock."Continue reading...

sip on this

Coca-Cola Taps Antiques Roadshow in Case of the Missing Rockwells

Posted by Mark J. Miller on April 25, 2012 02:02 PM

If you want to see Coca-Cola on TV, all you have to do is turn on any episode of American Idol and you’ll see the iconic logo jumping up at you from every corner of the screen. But now the beverage brand is teaming up with a different television program for a whole different reason. 

This time, it’s not to get the Coke name out to the public but to get the public to bring the Coke name in. 

The hope is that by joining forces with the American version of Antiques Roadshow on PBS, Coke will be able to find three iconic paintings for advertising by Norman Rockwell that feature the product and are worth a cool $1.5 million, according to the Boston Globe.

The WGBH Boston-produced series has a “most wanted” feature, which focuses on things that are being sought, either by police or anyone else. “Roadshow” is publicizing the brand's hunt for the three Rockwell illustrations that were made in the 1930s for Coke calendars and billboards. A company spokesman, Ted Ryan, and Coke’s archivist, Phil Mooney, have been searching for the pieces for years.Continue reading...

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