Posted by Sheila Shayon on July 2, 2012 05:24 PM
P&G's Gain brand enrolled comedian and actress, Wanda Sykes, to help consumers find their perfect scent match.
On the brand's YouTube channel an interactive video questionnaire features Sykes as a virtual matchmaker ("like Cupid, for your nose!"), guiding users through a tongue-in-cheek personality test to determine the Gain variety scent best suited to their likes.Continue reading...
Posted by Dale Buss on December 14, 2011 09:02 AM
Anheuser-Busch InBev tries a tea-lemonade "light alcohol" drink for Michelob.
Ann Taylor woos younger women by featuring stylish students.
Avon replacing Andrea Jung as CEO.
Best Buy finds that deep discounts sacked profits.
Canadian Tire buys house in Toronto just for webisodes.
China plans to impose duties on U.S.-imported cars, ratcheting up trade tiff.
Chrysler picks up sales and financial momentum while parent Fiat treads cautiously.
CNN rehires Christiane Amanpour, who will continue to contribute to ABC News.Continue reading...