tech in the spotlight
Posted by Barry Silverstein on January 8, 2013 11:16 AM

The annual International Consumer Electronics Show (CES) that's now underway in Las Vegas is not only the world's biggest trade show, but a snapshot of how the fast-moving world of technology innovation is impacting sectors. Witness automotive, such as Ford's just-announced mobile partnerships to enhance the brand's in-car connectivity platform as part of a bigger CES push by car manufacturers this year.
CES is also a soapbox for competitors to one-up one another as they spit out product announcements and flaunt new alliances. This year, the rivalry is particularly fierce in the web TV/digital streaming arena.
"As new Internet TV players look to invade the living room, some cable and satellite operators are stepping up their embrace of Web technology to jazz up aging interfaces and head off subscriber defections, the Wall Street Journal reports from the show.
CES attendees include DirecTV and Dish Network on the satellite side, Verizon (FiOS) and AT&T (U-verse) touting Telco TV, and U.S. multi-system operators including Comcast, Time Warner Cable and Cox Communications are at CES to recast themselves as web TV purveyors and shake off the dreaded "cable operator" moniker. No wonder the U.S. National Cable & Telecommunications Association is reportedly considering dropping "cable" and rebranding to the U.S. Internet and Television Association (but, oddly, keeping the NCTA acronym).
AT&T's U-verse platform is introducing "Screen Pack," a $5 per month addition to existing subscriptions which enables customers to stream some 1,500 on-demand movies. AT&T plans to add more content in the future in an effort to thwart the flood of video streaming competitors in the space.Continue reading...
More about: CES, Technology, Consumer Electronics, Digital, Mobile, Apps, TV, Tablets, Video, Content, Distribution, Web TV, DirecTV, Dish Network, Echostar, Verizon, AT&T, U-verse, FiOS, Comcast, Time Warner Cable, Cox Communications, NCTA, Netflix, HBO, Universal Pictures, Warner Bros, Redbox, Roku, Slingbox, Sling Media, Sony, HP, Walmart, Disney
literary brands
Posted by Sheila Shayon on May 7, 2012 12:03 PM

Kids and Young Adult (YA) e-book sales in the U.S. grew by triple digits in February, reports the Association of American Publishers, as compared to relatively flat adult e-book sales figures. The total for e-book sales in the category is close to 25 million sold in January 2012.
The key contributing factor: adults are devouring YA e-books like The Hunger Games trilogy, and — still — Harry Potter. The Hunger Games franchise held the top three spots for the month of January on both the physical bestseller list and the Kindle paid bestseller list, appearing on USA Today’s bestseller list and taking first place for Amazon and Kindle sales. With the March release of the movie, stats on e-book sales to be released next month could be record-breaking.
On the Pottermore e-hub, which was announced last June, Harry Potter e-book sales reached close to 525,000 in the first month, totaling about $4.8 million. The Pottermore e-bookstore launched on March 27 as the exclusive place to buy Harry Potter e-books and digital audiobooks followed by the full Potter digi-verse on April 14.Continue reading...
More about: J.K. Rowling, Harry Potter, Pottermore, The Hunger Games, Movies, Publishing, Media, E-Books, E-Commerce, Digital, Warner Bros, Entertainment, Brand Extensions, Online, Social, Gaming
digital moves
Posted by Sheila Shayon on March 27, 2012 01:22 PM

“Alohomora!” J.K. Rowling's Pottermore website to keep the world of Harry Potter alive on digital has finally opened its e-bookstore.
While Rowling's books have sold an estimated 450 million physical copies and been translated into more than 70 languages, the author had retained the digital rights as part of her book publishing contracts, so the e-book editions weren't immediately available — until the Pottermore (think "Potter" plus "ever more") digital brand extension plan was announced last June. Already, Slate is calling it a game-changer for publishing.Continue reading...
More about: J.K. Rowling, Harry Potter, Pottermore, Movies, Publishing, E-Books, E-Commerce, Warner Bros, Entertainment, Brand Extensions, Online, Digital, Social, Gaming, Tablets
brand extensions
Posted by Shirley Brady on June 23, 2011 07:15 AM

Ending the rumors and speculation, J.K. Rowling today revealed the Harry Potter brand extension fans only found out last week would be called Pottermore.
It's an interactive, immersive website that aims to bring the Harry Potter book series to life, as she just announced at noon London time via YouTube (watch below), following clues on Twitter and Facebook — and at Pottermore.com, which fans discovered after a street-view search.Continue reading...
More about: J.K. Rowling, Harry Potter, Pottermore, Movies, Publishing, E-Books, E-Commerce, Warner Bros, Entertainment, Brand Extensions, Online, Digital, Social, Gaming