2014 Brandcameo Product Placement Awards

brand news

In the News: NHL, Boston Market, Burberry and more

Posted by Alicia Ciccone on November 27, 2013 09:23 AM

In the News

NHL makes NFL play with more unscripted programming, outdoor games—and concussion lawsuits.

Boston Market expects to see biggest Thanksgiving sales yet.

Burberry appeals China ban on trademark pattern.

Atlanta Braves see council approve $300 million, move to suburbs. 

BlackBerry rolls out BBM social network.

Burger King expands presence in France.

Facebook tries to find balance with onslaught of sponsored posts.

Instagram is now publishing a new ad almost every day.

L'Oreal names new global CMO.

Louis Vuitton stunt in Moscow's Red Square doesn't go over well.Continue reading...

what's in a name

Redskins Owner Vows to Keep Name Intact, but Oneida, Regulators May Have Other Plans

Posted by Mark J. Miller on October 10, 2013 07:12 PM

Plenty of people have been trying to get the NFL’s Washington Redskins to change their name for decades, but team owner Daniel Snyder delivered what all should regard as a pretty sound statement denying such a request.

In the last few days, “NFL officials agreed to meet with the Oneida Indian Nation," which had purchased radio ads in the team's market urging Snyder to drop the name, the Washington Post reports. Even President Obama threw his voice into the mix, noting that he’d consider changing the name if he were the owner. The Oneida staged a protest Monday in Washington and the National Congress of American Indians released a poster that showed baseball hats featuring racist team names such as the "New York Jews" and "San Francisco Chinamen."Continue reading...

brands under fire

Oneida Indian Nation Challenges 'Redskins' Moniker with Radio Ads

Posted by Mark J. Miller on September 9, 2013 11:07 AM

The long-fought battle over the political correctness of sports mascots has yet again come to a head. From the Cleveland Indians and the North Dakota Fighting Sioux to the Chicago Blackhawks and Wisconsin’s Osseo-Fairchild High School Chieftains, dozens of organizations have come under fire for disrespecting Native American groups, but the organization that seems to get the most grief seems to be the NFL's Washington Redskins

And now, the Oneida Indian Nation is going after the sports franchise in a whole new way. The tribe plans to express its displeasure with the team through radio ads that will first air in the D.C. area Sept. 8 and 9, USA Today reports. The ads, however, won't be running on ESPN 980, which is the station owned by Redskins owner Dan Snyder.  

Snyder told USA Today back in May that he wasn’t planning to change the name of the team, no matter how many folks he insulted: "NEVER,” he said. “You can use caps."Continue reading...

celebrity brandmatch

Tom Brady Stars in The Mystery of the Nike Logo Cover-Up

Posted by Mark J. Miller on September 27, 2012 11:35 AM

New England Patriots quarterback Tom Brady is one of the most-watched NFL players in the biz, particularly by folks who don’t care for the game. Being married to supermodel Gisele Bundchen will do that for a guy.

So it set tongues wagging Wednesday when Brady showed up at his weekly Wednesday press conference wearing a gray sweatshirt that had the Nike logo that is usually there on the sleeve covered up with a little piece of white tape. Nike, of course, is the official supplier of the NFL’s apparel. But, as NESN points out, Brady has a deal with competitor Under Armour.

Brady talked about plenty of things, such as his ailing right shoulder and the team’s 1-2 record. But he didn’t address how that piece of perfectly sized tape happened to get onto his sweatshirt right at that particular spot.

The Boston Globe's New England Patriots beat reporter, Shalise Manza Young, tweeted the photo above and later commented, "Brady has vested interest in UA - not just spokesman, gets share of profits."Continue reading...

brand news

In the News: Siri, VW, Dunkin' and more

Posted by Dale Buss on January 6, 2012 09:03 AM

In the News

Apple reportedly plans in-store branded boutiques at Target, while the iPhone's new Siri feature is said to double mobile data usage.

Porsche and Volkswagen compensation claims increase, while VW closes market cap gap with Toyota and looks to expand in China and India.

Dunkin' Donuts gears up to double number of U.S. locations.

Alcoa is scaling back.

Audi is adding models to win more U.S. market share.

Baskin-Robbins to expand to Vietnam.Continue reading...

brand mascots

Offensive Mascots May Get to Stick Around in Wisconsin

Posted by Mark J. Miller on June 6, 2011 03:30 PM

The NFL has its Kansas City Chiefs and Washington Redskins. Major League Baseball has its Atlanta Braves and Cleveland Indians. And the state of Wisconsin has the Osseo-Fairchild High School Chieftains.

Team names that have been deemed offensive have been finding protests against them  in many forms over the years, many have stuck by their brands. While those professional sports teams pack some powerful brandage, high school sports have their own special power on a local level, and Chieftains past and present are feeling it a little extra these days.Continue reading...

sports in the spotlight

Sports Teams Put Full Court Press on News Business

Posted by Barry Silverstein on March 16, 2011 03:30 PM

On the heels of our report about the flagging influence of traditional news media comes a Washington Post story about the manner in which sports teams are scoring media coverage and protecting their brands.

Increasingly, professional, collegiate, and even high school sports teams are tightly controlling the way news about their team brands gets out to the public. In fact, many leagues, conferences and even teams have their own media operations. A lot of it has to do with the widespread availability of news and information via the Internet.Continue reading...

brand of crazy

Kraft Macaroni & Cheese To Sponsor Demolition Of Old Dallas Stadium

Posted by Abe Sauer on January 5, 2010 10:37 AM

The last week of any year takes on an added level of significance as we naturally speculate about the past and future of our lives, both personal and professional. And for those of us who make a living in the branding industry, the following headline from last week should inspire us to reflect, and perhaps pour a stiff drink:

"Kraft Foods poised to sponsor Texas Stadium demolition."

Yes, this is a real story of a brand sponsoring the explosion of an old building. Yes, this is where we've come.

But wait, the comments from the sponsor make it even better worse.Continue reading...

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