bc q&a

Brand News: Pebble x Kickstarter, Barclays x Twitter, Starwood x Uber

Posted by Dale Buss on February 25, 2015 09:20 AM

TOP STORIES

Pebble sets record for Kickstarter with latest smartwatch.

Barclays becomes first UK bank to allow payments by Twitter and expands brand publishing.

Buick and Lexus top Consumer Reports annual car brand ranking.

Mondelez sells Mobile Futures-developed Betabox agency to Gary Vaynerchuk's Vayner Media.

Starwood taps Uber for preferred guest loyalty rewards program.Continue reading...

brand news

Brand News: Tiffany, NAIAS, McDonald's and more

Posted by Dale Buss on January 12, 2015 09:23 AM

TOP STORIES

Tiffany releases first same-sex ad as Saks claims right to discriminate against transgender employees.

GM introduces Chevrolet Bolt long-range electric vehicle at NAIAS in Detroit, as Ford aluminum-bodied F-150 and Volkswagen Golf named North American Car/Truck of the Year.

H&M designs co-branded collection with Coachella festival.

23andMe releases user DNA data to Pfizer for genetic research.

McDonald's strikes a chord (and raises eyebrows) with latest ad in "I'm Lovin' It" US relaunch campaign, the local "Signs" commercial:Continue reading...

brand news

Brand News: Virgin Galactic, Diageo, Discovery and more

Posted by Dale Buss on November 3, 2014 09:31 AM

TOP STORIES

Virgin Galactic CEO Richard Branson vows that space dream is alive as pilot error blamed and investigation continues after fatal Arizona accident.

Diageo confirms brand swap, unloading Bushmills Irish whisky for Jose Cuervo's Don Julio tequila brand.

Discovery Channel celebrates as Nik Wallenda completes daring Chicago tightrope walk, blindfolded on live TV.

Kraft rejects majority of digital ad impressions as untrustworthy as ANA, AAAA and others form organization to combat online ad fraud. 

Taylor Swift removes all of her albums from Spotify.Continue reading...

sports in the spotlight

Huawei Announces First US Sports Team Sponsorship: The Washington Redskins

Posted by Mark J. Miller on October 24, 2014 04:11 PM

Washington's NFL team, which bears an increasingly controversial moniker, has found itself a new friend—with deep pockets.

Huawei Enterprise USA, the American division of Huawei, the Chinese telecommunications and network equipment provider that is the third largest cell-phone manufacturer on the globe, has announced a multiyear sponsorship of the Washington Redskins.

The tech giant, which debuted at No. 94 as the first Chinese brand to make brandchannel owner Interbrand’s Best Global Brands report, is also now the “Official Technology Partner” of the team, according to a press release.Continue reading...

trademark wars

Trademark Watch: Taylor Swift, Apple, Spanx and more

Posted by Nicole Briggs on September 19, 2014 06:29 PM

By Nicole Briggs and Courtney Cantor Sohn

Taylor Swift gets unlucky in law with “Lucky 13”: America's sweetheart and her besties at American Greetings are battling it out in the courtroom with California-based Blue Sphere Inc. over trademark infringement and unfair competition for use of the name “Lucky 13,” which AG used for a Swiftian sweepstakes promotion. Blue Sphere owns a company called Lucky 13, and holds registered trademarks bearing the name for clothing, jewelry and paper products. The judge dismissed Swift and AG’s singing for summary judgment, so the case will move forward, and in a Swift-like way, she’ll probably just “shake it off, shake it off.”

Apple keeps USPTO busy: Between filing trademark applications for Apple Watch and Apple Pay, and patents for CarPlay, Touch ID and Deep Audio among others, Apple has been busy on the IP front. Apple Watch and Apple Pay came as a surprise, as the media-coined names “iWatch” and “iPay” never came to fruition. And yet, even though Apple Watch and Apple Pay are descriptive of the goods and services with which they seek registration, a no-no in the trademark registration world, they just may be able to see it through. By filing for design mark with their Apple logo, and disclaiming any right to use the words “PAY” or “WATCH,” they have added a distinction to the marks.Continue reading...

brand news

Brand News: NFL, McDonald's, Samsung and more

Posted by Dale Buss on September 11, 2014 09:36 AM

TOP STORIES

Apple hires Gap's No. 2 marketer as it needs retailers to warm up to Apple Pay and faces delay in getting new iPhone 6 to China, as Samsung releases slew of ads poking fun at Apple announcements.

NFL appoints former FBI director to investigate Rice as AP reports that league saw video in April, and Verizon defends NFL Commissioner Goodell.

McDonald's tests tablet ordering and files trademark for "McBrunch."

RadioShack rescue package is in the works.

Sony reaches deal to carry Viacom TV channels on web.

MORE BRAND NEWS

Alibaba on track to beat Facebook's blockbuster public offering for biggest IPO ever.

Audi and Chrysler are fined by pricing regulators in China, where foreign companies are increasingly feeling the heat.

Bonobos seeks to disrupt fashion retail.

Burger King launches black cheeseburger (with black cheese) in Japan, where KFC runs chicken-fried social marketing.Continue reading...

brand news

Brand News: Apple, Home Depot, Lego and more

Posted by Dale Buss on September 4, 2014 09:27 AM

TOP STORIES

Apple sees acolytes start lining up for iPhone 6 as Samsung reveals its latest futuristic devices.

Home Depot tries to reassure customers about possible data breach.

Lego becomes world's largest toy maker on The Lego Movie success.

Lincoln launches promised ad campaign starring Matthew McConaughey.

Neiman Marcus plans to open first NYC store.

MORE BRAND NEWS

About.com brings a fresh twist to native advertising.

Amazon launches streaming box in UK next month.

Baidu launches its own version of Google Glass (which Luxottica head disses) along with computer "brain" and indoor-mapping challenge to Alibaba.

Ben & Jerry's sponsors 9/21 global People's Climate March with 350.org.Continue reading...

brand news

In the News: CVS, Nationwide, Home Depot and more

Posted by Dale Buss on September 3, 2014 09:09 AM

TOP STORIES

CVS Caremark rebrands to CVS Health and launches smoke-enders program as it quits tobacco a month early.

Nationwide unifies brand and debuts new logo in Peyton Manning campaign.

Home Depot investigates potential breach of customer data.

Apple denies iCloud breach in celebrity hack and reportedly signs Nordstrom to new payments platform.

Burger King downplays tax-inversion motive for Tim Hortons deal.

MORE BRAND NEWS

Audi sees strong sales growth despite slowdown in Russia and emerging markets.

BuyPartisan app lets shoppers suss out politics behind brands and products.

Chrysler sees August sales rise 20 percent, led by Jeep.

Coca-Cola partners with Keurig Green Mountain on Honest Tea K-Cup packs.

Darden Restaurants shakes up its board with concessions to Starboard.

Dior rolls out new campaign starring a golden Charlize Theron.Continue reading...

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