Men in Black 3 Re-Teams with Weekly World News for Viral Movie Promotion

"Weekly World News is the Wall Street Journal of otherworldly headlines. Any cultural project that deals with what's 'really' out there needs to be working with us."

So said Neil McGinness, CEO of the Weekly World News, when brandchannel asked him about the co-promotional campaign the "newspaper" has been running with Men in Black 3, which is poised to take over as the new #1 movie from The Avengers.

As viral marketing tie-ins and product placements go, the partnership is a tremendously appropriate one. Weekly World News was, after all, with the Men in Black franchise since the beginning.Continue reading...