Posted by Dale Buss on October 25, 2013 09:33 AM
Twitter seeks $1.4 billion in biggest web IPO since Facebook and hires NBC vet as news chief.
Microsoft shares jump 5 percent on positive earnings.
Instagram rolls out in-stream ads as Facebook seeks boost in mobile revenues.
AT&T leans on less-lucrative tablets.
Apple sees Carl Icahn raise his stake in company and demand $150-billion buyback, while its VP of product design goes to Tesla.
BMW unveils 2 series coupes.
Boeing gets $21 billion in plane orders from China, report says.
BP ramps up drilling again.
Chipotle backs "Food for Thought" content area on Huffington Post.
Chobani touts quality in new campaign after recall.
Coca-Cola Femsa says new tax in Mexico would hurt jobs.
Dunkin' Donuts rolls out enhanced loyalty program.Continue reading...
Posted by Dale Buss on October 3, 2013 10:51 AM
Digital do-it-yourself diet plans have shaken up the weight-loss business, but Nutrisystem is trying to shake off the impact—and shape up itself.
Dawn Zier, the CEO who came last year from Reader's Digest Association, believes that new retail and digital initiatives, as well as more discipline in its core home-delivery business, are beginning to turn around Nutrisystem. The company posted about a 20 percent drop in revenues for the second quarter, but Zier told brandchannel that Nutrisystem's biggest-yet retail initiative, at Walmart, and fledgling efforts in the online realm are starting to deliver results.
"Our turnaround is on track in terms of the things I said we need to do: return to direct-marketing fundamentals, focus on costs, and product and program innovation," she said. "And choose a handful of growth initiatives, not too many—focus on areas where we can expand and grow."Continue reading...
Posted by Dale Buss on August 12, 2013 07:02 PM
It might not be book retailing or advertising, but the weight loss industry is one of many that have been completely disrupted by the internet and mobile market. Traditional leaders such as Weight Watchers and Jenny Craig have been struggling to adapt to a new era of do-it-yourself digital dieting and apps, while MyFitnessPal and other upstarts in that genre are taking off.
Jenny Craig, for example, has sworn off celebrity weight-losers in its new advertising campaign that hatched today, a major departure for an industry where most of the players have relied on celebrities for decades. No more Valerie Bertinelli, Mariah Carey or Jason Alexander in ads for the Nestle-owned marketer, as Advertising Age has pointed out. Now, Craig is hatching animated ads that promote its menu of portion-controlled foods and one-on-one online support.
"It's a change for the category, to actually say what we do," Leesa Eichberger, the new CMO for Jenny Craig, told the publication, rather than "go down that same cliched path that is out there."Continue reading...
Posted by Dale Buss on April 22, 2013 04:32 PM
Another traditional weight-loss brand is resorting to a radical change in its business model in an effort to avoid extinction by online dieting sites.
Nutrisystem has announced plans to sell a "5-Day Nutrisystem Jumpstart Your Weight Loss Kit" exclusively at 2,000 Walmart stores. It includes 15 entrees plus desserts, a free meal planner and program guide with access to free weight-loss counseling, all for the low, low price of $44.98.
"While there are many weight-loss products in the market, this is really the first of its kind—a true diet jumpstart in a box," Dawn Zier, Nutrisystem CEO, said in a press release.Continue reading...
brand vs. brand
Posted by Dale Buss on April 11, 2013 04:45 PM
Ladies, this is not your mother's weight-loss plan! Weight Watchers—which also lately has taken aim at men—and Slim-Fast are overhauling their approach to marketing in more significant ways than ever, as the dieting industry continues to grow but also has welcomed new forms of competition.
Slim-Fast's new approach is the more striking one, perhaps because the Unilever-owned brand has been dwindling steadily for years since it was synonymous with weight-loss products. Its new "Get What You Want" advertising campaign communicates the real reason women want to lose weight, and it has to do with sex appeal, not health and fitness.Continue reading...
Posted by Shirley Brady on April 1, 2013 08:59 AM
Apple loses iPad Mini trademark, and finds a fan in Kim Jong-un as North Korea rattles saber and tensions rise with U.S., while increased China headaches include hacking threat and iPad regulation.
Discovery Communications expands global channel reach and launches scripted programming.
Novartis loses cancer drug patent battle in India.
Amazon buys Goodreads community-driven user reviews website.
AMC reveals new tagline and logo.
Armani hires Cate Blanchett for $10M campaign.
AT&T scores with March Madness Twitter campaign.Continue reading...
Posted by Sheila Shayon on March 20, 2013 12:02 PM
Born out of an all-too-common social faux pas in 1961—founder Jean Nidetch was mistakenly congratulated for being pregnant in a supermarket—Weight Watchers is about to turn 50. The original weight-loss brand now operates in about 30 countries with its trademark programs using a science-driven approach to help participants lose weight.
After her supermarket encounter, Nidetch, who weighed 214 pounds at the time, checked into an obesity clinic but became convinced there must be a better way to lose weight. She created a typewritten meal plan and shed 20 pounds in 10 weeks, followed by convening a small group of friends who met regularly to plan out menus to lose weight.Continue reading...
Posted by Dale Buss on February 26, 2013 09:08 AM
Yahoo! work-from-home edict by CEO Marissa Mayer sparks debate.
Barnes & Noble breakup possibility highlights leadership differences.
Weight Watchers sees workers push back over low pay.
Airbus considers adding assembly line for A350.
Alcatel bets on AT&T and Verizon to keep U.S.-market growth.
Amazon losing its edge in e-commerce satisfaction.
BP begins its trial in 2010 Gulf oil spill.
Diageo hopes to create frozen-cocktail frenzy in U.K.
Google is the most trusted online brand in India, followed by Facebook.
HP board signals more oversight of CEO.
Hooters launches new brand campaign.
IKEA pulls more meatballs over horse meat.Continue reading...