Posted by Dale Buss on October 3, 2013 10:51 AM
Digital do-it-yourself diet plans have shaken up the weight-loss business, but Nutrisystem is trying to shake off the impact—and shape up itself.
Dawn Zier, the CEO who came last year from Reader's Digest Association, believes that new retail and digital initiatives, as well as more discipline in its core home-delivery business, are beginning to turn around Nutrisystem. The company posted about a 20 percent drop in revenues for the second quarter, but Zier told brandchannel that Nutrisystem's biggest-yet retail initiative, at Walmart, and fledgling efforts in the online realm are starting to deliver results.
"Our turnaround is on track in terms of the things I said we need to do: return to direct-marketing fundamentals, focus on costs, and product and program innovation," she said. "And choose a handful of growth initiatives, not too many—focus on areas where we can expand and grow."Continue reading...
Posted by Sheila Shayon on August 26, 2013 02:52 PM
Turner Broadcasting is turning its attention to digital with the launch of Upwave, a new interactive site—and eventual TV program—with a focus on health and wellness.
The new venture is being launched first on the web with a branded YouTube channel that features original programming such as "Why Do Men Have Nipples?" based on the book by Mark Leyner and Dr. Billy Goldberg, as well as tools, quizzes and Q&As with industry experts. The digital effort precedes its December TV debut on HLN.
"Upwave is excited to help people make positive choices in their lives through entertaining and engaging content," Molly Battin, SVP/GM said in a press release. "Our goal is to inspire people to get up, get moving and enjoy what it means to 'live life on the up,' experiencing healthy balanced living through the lens of entertainment..."Continue reading...
Posted by Dale Buss on June 18, 2013 03:41 PM
Starbucks customers will still be able to order all of their favorite high-fat, sugary concoctions at their favorite coffee house. It's just that they won't be able to plead ignorance anymore to just how many calories are in that Venti Caramel Macchiato or luscious chocolate brownie.
The company said it will become the latest restaurant chain to put up calorie boards at its locations across the United States, jumping ahead of a US-government mandate under Obamacare that's expected to require bigger chains to make similar disclosures nationwide by the end of the year. New York and California already require nutrition boards.
Starbucks also will post calorie counts on the goodies in the pastry case. "Menu labeling is yet another step to extend our commitment to wellness, ensuring our current customers and partners (employees) have the information they need to make informed decisions and understand all the ways that they can customize their Starbucks beverages to be within their desired calorie range," stated Mary Wagner, SVP of global research and development for Starbucks.Continue reading...
Posted by Sheila Shayon on March 20, 2013 12:47 PM
Emblematic of the slow but steady rise in health and wellness awareness, the gold-standard of ‘conscious capitalism,’ natural grocer Whole Foods is taking its brand and business acumen into the health resort sector.
"We have the perfect vehicle for this," Whole Foods Market co-CEO John Mackey told USA Today. "Think of it as a center where people would go for a day, a weekend or a week for healthy lifestyle education."
Call it a spa, resort or "healthy lifestyle education center," it's planned to open in the brand's Austin, Texas, hometown within three years—a pilot project that could catapult the company into the lucrative market pioneered by Canyon Ranch or Pritikin, or it could be another failure along the lines of the five education-focused Wellness Clubs that Whole Foods tested in 2006, including a location in Dallas.Continue reading...
Posted by Dale Buss on March 8, 2013 04:13 PM
With retailers on all sides of the aisle attempting to become one-stop-shopping and lifestyle platforms, traditional supermarket retailers are moving in that direction as well. Safeway—the megachain with a footprint stretching across much of the United States—has just offered a glimpse at its own attempt to become more things to more people, providing a peek at its new wellness platform slated to launch in the second quarter.
"Today, we're a supermarket company ... selling wellness services and wellness products," CEO Steve Burd told analysts, according to Drug Store News. But within 10 years, he said, Safeway would become a wellness company that happens to sell food.
The impulse for supermarket chains to expand the meaning and capabilities of their brands is understandable, in an environment where mass merchandisers such as Walmart and Target have impinged greatly on their CPG business, and even drug-store chains and dollar stores are selling more groceries. Now Walmart, for example, also is expanding its purview in healthcare and "wellness" as well, beyond the traditional in-store pharmacies long offered by mass discounters and supermarkets alike.Continue reading...
Posted by Barry Silverstein on February 29, 2012 12:04 PM
While some hotels may be considered trendy, you wouldn't think a major global hotel chain would watch lifestyle trends so carefully that it would launch brands around them.
But InterContinental Hotel Group (IHG) is different. Back in 2004, IHG introduced Hotel Indigo, widely regarded as the first of the boutique hotel brands that started a trend among large hoteliers. In 2007, IHG started refurbishing its somewhat dowdy Holiday Inn brand and gave franchisees until the end of 2010 to "contemporize" or risk losing rights to use the iconic name. Today, most Holiday Inns have been updated to reflect a whole new look. Holiday Inn Express, which pioneered the limited-service hotel segment in 1990, is one of the fastest growing hotel brands.
Now IHG is bringing a new hotel brand to the chain's biggest U.S. cities, bucking the trend of major chains making investments in Asia and Europe while avoiding a soft and saturated North American market. The just-announced brand, called EVEN Hotels, is all about lifestyle — a healthy one.Continue reading...