see you in court
Posted by Eric Starkman on November 25, 2013 02:57 PM
The following is a guest post from Eric Starkman, the president of STARKMAN, a public relations and brand management firm with offices in New York and San Francisco. He previously was an editor and reporter at major newspapers in the US and Canada.
Effective brand management is no easy feat, and it certainly is not the sole responsibility of those who carry the terms "brand management" somewhere on their company's business card. As we all know, marketers, employees, customers, the media, and the general public all have an impact on how a brand is perceived. Individual experience, coupled with those of trusted influencers, can have far greater impact on brand perception than the most ambitious PR, marketing, and branding campaigns. So why is it that corporations fail again and again to protect what brand "control" they do have when it comes to their attorneys?
As Wells Fargo, Google, and Goldman Sachs have demonstrated, attorneys can often define—and by doing so sully—the brands they are there to protect. In Wells Fargo’s case, Judge William G. Young of Federal District Court was so outraged by the conduct of the bank's attorneys in a predatory lending lawsuit that he demanded a corporate resolution signed by the president—and a majority of its board—affirming they supported the seemingly audacious behavior of the bank’s legal eagles. While Judge Young grudgingly accepted the legal argument of Wells’ attorneys, he was clearly bothered that the bank’s victory was won on a “technicality”:
“The disconnect between Wells Fargo’s publicly advertised face and its actual litigation conduct here could not be more extreme,” Judge Young ruled. “A quick visit to Wells Fargo’s website confirms that it vigorously promotes itself as consumer-friendly… a far cry from the hard-nosed win-at-any-cost stance it has adopted here.”Continue reading...
Posted by Dale Buss on October 1, 2013 09:21 AM
Aquafina introduce water line targeting teens.
Amazon plans to hire 40 percent more seasonal workers for this holiday.
Infiniti plans to cut inventories and raise standards for dealers.
AT&T plans ultrafast-internet system for Austin, Texas.
Adobe targets next generation of creatives.
Cardlytics debuts new visual identity and logo.
CNN and NBC scrap projects on Hillary Clinton.
Chrysler reports best September sales since 2007; all US automakers report today.
Dish Network and Walt Disney reach short-term deal to avoid blackout.
GM encounters softening sales in India.
Google closes in on deal to end European antitrust case over search.
Heineken hints at creating "high-end" home-beer machine.
JPMorgan settlement could falter over question of "wrongdoing."
Merck aims to save $2.5 billion by cutting additional 8,500 jobs, extending layoffs to 20% of workforce in shift to sales-driven R&D.
Microsoft and Nokia make inroads in Europe's lower-end smartphone market.Continue reading...
Posted by Dale Buss on August 22, 2013 09:17 AM
Whole Foods Markets shaves price points.
Nike celebrates 25 years of "Just Do It."
Saab gets ready to re-start production.
Abercrombie & Fitch profit drops by one-third and outlook dims.
Bill Ackman explains himself.
American Greetings turns to One Direction.
Coca-Cola loses North America marketing exec.
Eli Lilly now is subject of bribery investigation in China.
Farmers Insurance partnership with NASCAR pays off.
Fox News fires top communications executive.
GM keeps refreshing Opel models to boost brand.
HP can't stem slide in PC sales.Continue reading...
Posted by Dale Buss on August 20, 2013 09:25 AM
Apple plans to ship two new iPhone versions next month as it hires Nike FuelBand consultant.
JCPenney slows sales decline.
Walmart, Gap and other retailers meet to implement Bangladesh safety plan.
BMW studies placing assembly plant in Mexico.
Barnes & Noble declares truce with Simon & Schuster.
Best Buy registers profit growth from cost-cutting.
Coors Light rewards drinkers' "day-to-night" transitions in promo.
Cummins supplies Nissan with diesel engine for Titan pickups.
Flowers Foods sees Hostess business as incremental.
Furniture Brands gets survival advice.Continue reading...
Posted by Sheila Shayon on June 28, 2013 03:56 PM
This week, much of the social media-verse was rejoicing: praise for SCOTUS and relief to see DOMA go. In a month-long celebration of Pride, brands small and large made their support known.
"Brands from a wide variety of industries have found that it's a smart business decision to stand not only with LGBT people, but with the majority of Americans who support gay and lesbian couples," Rich Ferraro, VP Communications of GLAAD, told brandchannel.
"Unlike years ago when companies were boycotted over pro-LGBT initiatives, today companies that actively support anti-gay causes are being met with vocal disapproval from the gay community as well as their friends and families, while brands like Delta, Johnson & Johnson and Wells Fargo are building loyal consumer bases simply by being inclusive.”Continue reading...
Posted by Dale Buss on May 16, 2013 09:20 AM
Walmart posts mixed results, expects "challenging" quarter; earnings report also discloses $73M expenses related to foreign bribery probes.
Microsoft to Google: We need APIs to fix YouTube app.
Abercrombie & Fitch signs Bangladesh safety agreement as deadline passes for Gap deal.
Apple defends brand (but not Steve Jobs) in US book price-fixing suit.
Boeing and GE hunt for engine defect in 777s.
Campbell Soup uses digital marketing to target Millennials.
Capri-Sun targeted by German ad watchdog for misleading marketing.
Cisco profit is boosted by services.Continue reading...
Posted by Alicia Ciccone on March 26, 2013 06:16 PM
American Express, Walmart co-branded Bluebird debit card gets FDIC insured.
T-Mobile finally gets the iPhone.
Abercrombie & Fitch set to open their first Middle Eastern store in Dubai next year.
Bankrupt Atari plans to auction off gaming empire in May.
Victoria Beckham launches self-branded e-commerce site.
BMW named best overall luxury brand by Kelly Blue Book.
Danone latest brand to partner with couponing app Shopitize.
GM introduces new Buick LaCrosse in effort to appeal to younger drivers.Continue reading...
Posted by Dale Buss on February 5, 2013 09:01 AM
Barclays CEO vows to improve bank's ethics as company sets aside $1.6 billion for legal costs following exec shake-up.
S&P and McGraw-Hill sued by U.S. over controversial mortgage bond ratings.
KFC parent Yum! Brands suffers after China scandal.
Applebee's sees social media firestorm after employee posted customer receipt online.
AT&T introduces $1 mobile hotspot (with contract).
Axe broadens men's grooming portfolio.
Amazon and Samsung unseat Apple in customer engagement ranking.
Boeing finds experts stumped over Dreamliner's faulty batteries.Continue reading...