Posted by Abe Sauer on November 2, 2009 05:36 PM
We already know that Volvo is furthering its involvement with the Twilight franchise, with its "What Drives Edward" website. But one other auto brand is also benefitting by vamping it up in the series.
Jeep may not be the main character's ride, like the Volvo, but as heartthrob (and good vampire!) Emmett Cullen's hooptie, its roots go back to the original novel:
I stopped dead on the porch. There, behind my truck, was a monster Jeep. Its tires were higher than my waist. There were metal guards over the headlights and tail-lights, and four large spotlights attached to the crash bar. The hardtop was shiny red.Continue reading...
Posted by Stephanie Startz on October 30, 2009 06:00 PM
"But Daaaa-aadd! I wanted a Volvo XC60. It's safe, protective and foreign. Just like Edward Cullen!"
Despite the unlikelihood of tween girls worldwide stomping their feet in demand, Volvo is cross-promoting their XC60 with the Twilight franchise. Volvo has several product placements throughout the Twilight films, most notably as the preferred vehicle for lead vampire Edward Cullen.
According to Doug Speck, president and CEO of Volvo Cars of North America, the brand features heavily in character development and not just screen time, as “Volvo is central to Edward’s character in the Twilight saga."Continue reading...