Posted by Mark J. Miller on October 28, 2013 02:13 PM
Google Glass is coming to America. It’s coming on a boat—a very slow boat that is stuck in San Francisco Bay, and not going anywhere anytime soon. According to local reports, Google has been working on a mystery barge in San Francisco Bay, constructing a Google Glass retail experience that the company will eventually motor to a nearby pier and open to interested consumers.
The Bay Area's real estate market may be ridiculously expensive, but Google isn't shopping for a bargain. The brand has poured millions into the project but it's now stalled, CBS reports, because Google didn't have the proper permits. “The law is crystal clear in this case,” Larry Goldzband, the San Francisco Bay Conservation and Development Commission executive director, told the local San Francisco CBS affiliate. “The Bay is not to be used for something that can be built on land.”
Across the country, meanwhile, a similar floating cargo-like construction is reportedly being built near Portland, Maine.Continue reading...
Posted by Dale Buss on July 9, 2013 09:16 AM
Barnes & Noble CEO resigns amid digital setbacks.
BlackBerry faces leadership questions at annual meeting today.
Shell picks refining chief to become its new CEO.
Alibaba sets sights on mobile.
Apple's App Store celebrates five-year anniversary with free apps.
Esurance expands US Open tennis sponsorship.
Ford finds that F-250 pickup is new favorite of auto thieves.
Hasbro buys 70 percent stake in mobile gaming company Backflip for $112 million.
Hostess Twinkies return aiming for more ubiquity.
Hulu attracts at least three takeover bids.
Infiniti nudges launch date of new Q50 sedan.Continue reading...
Posted by Mark J. Miller on July 8, 2013 01:54 PM
Andy Murray became the first British man to win Wimbledon in 77 years on Sunday—a feat that could boost his endorsement value to $74 million annually, Bloomberg Businessweek reports. “A British man winning Wimbledon hasn’t happened for such a long time,” branding consultant Jonathan Gabay said. “The sky really is the limit for him.”
The 26-year-old Murray demonstrated his loyalty to his endorsement partners when he showed up Monday in central London to take part in an Adidas UK event. Murray, after finishing off the sport's top-seeded athlete in a heated final, took on 100 fans for the brand's #hitthewinner contest. Adidas made sure to show its gratitude as well, releasing a congratulatory post on its social media channels.
Currently, Murray has deals with Adidas, the Royal Bank of Scotland, Jaguar and watchmaker Rado, which signed a seven-figure deal with him last summer before he won the US Open, the Telegraph notes. Other unofficial sponsors, like British soft drink brand Robinsons are hanging on to Murray's promotional coattails after the long-awaited victory.Continue reading...
social media watch
Posted by Sheila Shayon on June 24, 2013 07:33 PM
In its latest promotion, Evian makes a play on its dancing reputation with its "Wimbledon Wiggle" campaign. The brand, which is a tournament sponsor and the exclusive water purveyor of the sporting event is offering fans tickets for the best wiggle: defined as a move based on "the cheeky shake players make before receiving a serve."
Fans have until midnight on Monday to submit their wiggle video for a chance to win tickets. After that, fans will be eligible to snag Evian-branded Wimbledon merchandise signed by tennis pro and 2004 Wimbledon champion Maria Sharapova. The best wigglers will be featured on digital outdoor creative at Bankside and Cardinal Place where the championships will be broadcast live on large screens.Continue reading...
Posted by Mark J. Miller on August 6, 2012 04:28 PM
Jamaica Celebrates as World's Fastest Man and Woman Retain Olympic Titles
Jamaica celebrates its 50th anniversary of freedom today and it couldn't be better timed. Coming on the heels of Shelly-Ann Fraser-Pryce's 100-meter gold medal on Saturday to retain her title as world's fastest woman, Jamaicans continued the celebration after Bolt won his fourth Olympic gold medal Sunday, this one for the 100-meter dash in London. Before Bolt defended his World’s Fastest Man status and showed off all his post-race antics and unbelievable smile, the Puma-sponsored sprinter had himself a chicken wrap from McDonald’s, according to USA Today. This admission bodes well for Bolt’s wallet as he will likely be a much-sought-after pitchman in the wake of the Games, even as he disagrees with LOCOG's controversial Rule 40 governing athletes' personal sponsors. Only 25 years old, he may have another gold in him four years from now in Brazil. He's certainly not shy; having just passed one million Twitter fans, his bio reads: "The most naturally gifted athlete the world has ever seen."Continue reading...
Posted by Dale Buss on July 9, 2012 09:01 AM
PepsiCo expands into yogurt sales in the U.S. under Muller brand.
Marks & Spencer CEO's lack of fashion cred criticized as retailer overtaken by rival Next.
Valentino luxury brand in talks to be sold.
AT&T cuts ad spending.
Amazon sparks fears with "robo-pricing."
Billabong hits choppy waters.
Boeing expands new-orders lead over Airbus.Continue reading...
Posted by Dale Buss on July 5, 2012 08:59 AM
Volkswagen acquires remaining Porsche stake for nearly $6 billion.
Aetna and California doctors face off over business practices.
Barclays former CEO apologizes in grilling by U.K. lawmakers.
Alibaba clamps down on staff corruption.
Avon introduces his and her fragrances with Jon Bon Jovi's help.
BBC names new director general.
Best Buy makes its stores look sleeker.
Boeing plans new green technologies.Continue reading...
Posted by Dale Buss on June 24, 2011 09:00 AM
Airbus order blocked by China.
Apple sues Samsung for patent infringement.
Chrysler looks to expand China salesforce.
Cisco increases original content.
Facebook redesign keeps ads visible as ad sales head says brands are overly obsessed with fans.
India's Force Motors unveils new logo and first SUV.
Ford changes fonts, adds voice-controlled apps to make driving easier.Continue reading...