Interbrand IQ: The Best Asian Brands Issue

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Will NFC, Wireless Charging and Exclusive Apps Boost Nokia Lumia Sales?

Posted by Mark J. Miller on September 5, 2012 02:14 PM

Nokia once ruled the handset market but, in handset years, it’s been eons since those days and Nokia has fallen well behind Apple’s iPhone and Google’s Android software. Last week, the Finnish company took another step backward, sliding behind Samsung.

That wasn’t good news for CEO Stephen Elop, who is coming up on his two-year anniversary in the post, a time frame that has found Nokia’s shares dropping down to sell at 70% less than the price it was at when Elop took over, the Wall Street Journal reports. Elop’s future with the company may hang on today’s announcement of the Nokia's Windows 8 Lumia Smartphone, which the company has been teasing for days in an attempt to steal even just a little of Apple's iPhone 5 thunder.

The new Lumia 820 and Lumia 920 range boasts "the best pictures and video ever seen on a smartphone," a touchscreen said to work with gloves and fingernails, wireless charging (also coming to Virgin Atlantic business lounges and the Coffee Bean and Tea Leaf), NFC and Nokia Maps integration and “access to more than 150 playlists that span all major genres as part of an all-you-can-eat pro bono offering,” Engadget reports.

And, of course, consumers can create their own playlists, while US customers are getting a free streaming music service as an added sweetener. Along with all that, Bloomberg notes, consumers will also be able to browse an expanded app library incuding content from, yes, Bloomberg, plus Michelin, Angry Birds and other digital brands.Continue reading...

brand news

In the News: Nokia, Audi, Method and more

Posted by Dale Buss on September 5, 2012 09:07 AM

In the News

Nokia faces key test under new CEO, launches mobile streaming music in US and expanded app library as part of today's reveal of Windows Phone 8 Lumia devices. HTC's Windows Phone series will also be branded under 8 series following Samsung's mobile rebranding move.

Audi to build plant in Mexico as automaker markets S series with NFL tie-in.

Method sold to European green-cleaning rival Ecover.

3M drops planned acquisition of Avery Dennison under U.S. antitrust threat.

Amazon adds movies to streaming service in new challenge to Netflix.

American Airlines can reject pacts with pilots, judge says.

Apple is embarrassed by data leak ahead of iPhone 5 reveal on Sept. 12.

AT&T and Texas to test text-to-911 safety initiative.

Best Buy's new CEO hits the store floor in first week.

BP dinged as U.S. reiterates gross negligence charge in oil spill.Continue reading...

mobile brands

Microsoft Touts "New Way to App" With Windows 8 Phone

Posted by Shirley Brady on June 20, 2012 06:28 PM

Microsoft offered its first look at Windows Phone 8 today, and as ZDNet noted, there's good news and bad news. The good: The new operating system (codenamed Apollo) features include the ability for users to personalize their start screens with "live tiles"; NFC/Wallet support for in-app purchases, double the number of languages supported (to 50), over-the-air updates, better screen resolutions. Chase and PayPal apps are "on the way" to the Windows Phone Marketplace pushes past 100,000 apps. The bad: it's coming to new Windows Phone devices, although a partial update will be available to current users. Find out more in the official blog post, and take a closer look in Microsoft's videos below.Continue reading...

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