brands under fire
Posted by Shirley Brady on July 23, 2010 05:15 PM
Ahead of spinning off its global wine assets from its beer division next year, Australia's Foster's Group this week renamed its global wine business, the second-largest in the world.
Now known as Treasury Wine Estates ahead of the split, its 50 wine brands include Penfolds, Lindemans, Wolf Blass, Rosemount, Stags' Leap, Wynn, Beringer and Castello di Gabbiano.
An impressive collection, to be sure, but one that also brought less than impressive financial results to Foster's, one of Australia's iconic brands.Continue reading...