Posted by Barry Silverstein on October 21, 2010 03:00 PM
Leave it to the Aussies to introduce a beer on faith alone. Foster's is bringing a new lager called Great Northern Brewing Co. (not to be confused with this U.S. brew brand) to the Queensland market in northeastern Australia — and no one has tasted it yet. In fact, Foster's has refused to allow a taste test.
Instead, during the official launch, the head brewer, Geoff Day, described the taste: "It's a smooth, easy drinking type of beer. It's not too bitter. It's really designed for that hot summer's day. It's not too filling.
The prolonged tease means no-one else will taste a drop until the beer hits the market on November 1 — a marketing gimmick to increase the interest in a new brand at a time when beer sales down under have been dropping.Continue reading...