Posted by Sheila Shayon on December 9, 2013 07:02 PM
While some strides were made in gender stereotypes in media this year, there’s still a long way to go.
A Time.com article, "How Far We Haven’t Come: All of the Terrible Ways the Media Treated Women in 2013 in One Video," marks how decades of progress in branding still fall far short of satisfactory:
When it comes to the portrayal and treatment of women in the media, we’ve come a long way since the Mad Men era... And yet, in 2013, it’s still not unusual to hear messages like "I’m not saying she deserved to be raped, but…" or "Women just aren’t as good at math as men" crop up on the web or on TV.
The Representation Project, focused on challenging gender stereotypes in media, created the supercut above to show how pervasive sexism persists. BuzzFeed’s list of “Casual Sexism In Advertising” includes Platinum Blonde Beer at #1, followed by Tampax, Jesus Jeans and Toyota. Continue reading...
games people play
Posted by Mark J. Miller on December 2, 2013 06:39 PM
Microsoft’s Xbox One and Sony’s PlayStation 4 were both released in the weeks before Black Friday in the hopes of generating some early holiday sales. But whatever happened ahead of the biggest shopping weekend of the year is now forgotten, as Microsoft's Xbox systems have emerged as the clear winner in console sales.
According to Escapist Magazine, Xbox One and Xbox 360 accounted for 61 percent of all gaming consoles sold on Black Friday. So where was Sony? The company’s PS3 and PS4 systems were responsible for 30 percent of the sales, but the consoles were also apparently understocked, according to analyst Jon Brelig. "Microsoft's success can be largely attributed to limited availability of the PS4, in addition to Walmart discounting the Xbox 360 down to $99 for Black Friday," he said.
The Black Friday victory may be sweet for Microsoft, but that doesn’t mean the company gets a free PR pass. Microsoft, which has had a few marketing hiccups lately, had to apologize to the gaming public for a marketing coup that many felt was sexist.Continue reading...
Posted by Dale Buss on December 2, 2013 09:33 AM
American holiday shoppers produced gloomy numbers for retailing's big weekend.
Saab rolls out first sedan under new owners.
Zappos taps former Vogue editor, Andre Leon Tulley, to be artistic director for its couture section.
Amazon floats idea of delivery drones.
Apple's iPhone 5S outsold the 5C three to one in the UK.
Bank of America to pay Freddie Mac $404 million.
BMW and PSA/Peugeot-Citroen will review small-engine alliance.
Burger King imitates Big Mac with Big King.
Chrysler boosts test-drive marketing.
Cracker Barrel sees new healthful menu drive sales.
Esprit plans to launch new fashion brand.Continue reading...
social media watch
Posted by Sheila Shayon on November 19, 2013 02:43 PM
LinkedIn has managed to make its platform more brand friendly by introducing Showcase Pages. The dedicated content pages allow major brands like Microsoft to focus on a singluar sub-brand such as Xbox and direct targeted content to users interested in the specific topic. Companies can have up to 10 Showcase Pages.
Different from Company Pages, Showcase Pages aren’t for recruiting and don’t include a Careers or Products & Services section. LinkedIn has more than three million Company Pages from blue chip brands like Adobe, Cisco, Microsoft and HP, who were all part of a pilot test for the new feature.Continue reading...
video killed the _____ star
Posted by Sheila Shayon on November 13, 2013 05:16 PM
Netflix has finally fixed its fragmentation problem by implementing a new interface for its TV-based service that better melds Netflix's vast library with intuitive viewer preferences.
"In [the old] Netflix experience, we give you all this stuff," said Chris Jaffe, VP product innovation, according to The Verge. "But the question we don’t answer for you is 'Why should you watch this title?'"
So Netflix now markets content much like television, rather than lining up an indiscriminate batch of on screen choices. The company has made visual and search changes since 2011, but this recent round of changes is described by The Verge as “like parking your TV on a glossy, high-end station that’s programmed just for you.”Continue reading...
Posted by Mark J. Miller on November 12, 2013 05:58 PM
So much for the season of giving. According to the US National Retail Federation, more than half of "holiday shoppers plan to spend an average of nearly $140 on 'self gifts,'" and brands like Roku are hoping that streaming services will be at the top of their list.
Set-top box maker Roku is upping the ante with a $12 million “Now This is TV” holiday ad campaign to keep pace with competitors like Netflix, HBO Go, Hulu, Xbox One, Google's Chromecast and Apple TV. The effort eclipses Roku's entire 2012 marketing budget, but with Netflix and Amazon pushing out original series on top of offering expansive video libraries, Roku hopes the ad effort will bring attention back to its broad content library as a "key differentiator," Ad Age reports.
As popular as Roku's set-top boxes are, there is plenty of competition. Apple has reportedly sold more of its set-top boxes than Roku, and Google's Chromecast offers a pared-down, more affordable version of Roku's services, but it seems consumers still prefer the little black box. In a report from Parks Associates, 37 percent of respondents who had streaming video said they primarily used Roku while only 24 percent said Apple TV was their first choice.Continue reading...
Posted by Dale Buss on November 11, 2013 09:11 AM
BSkyB shares hit by BT Champions League football rights deal win.
CBS criticized for not running more extensive apology over flawed Benghazi report.
Alibaba set for US$5B boost from China's online "Singles Day."
Adidas sprints for lead with Smart Run watch.
Amazon taps U.S. Postal Service to establish Sunday delivery for Prime customers.
Apple finds surprising market growth in Japan as China supply chain practices face fresh criticism.
Bank of America may have to pay US $864M over "Hustle" loans.
Bloomberg curbs reporting that might anger China.
Boeing and Japan Air Lines face another Dreamliner battery incident.
Bottega Veneta unveils new 'green' headquarters.
Cadillac's new CMO aims to focus brand around design.
Charmin pulls cheeky Twitter ad campaign.Continue reading...
Posted by Mark J. Miller on October 25, 2013 01:45 PM
Microsoft chief Steve Ballmer may be heading out the door in the next year, but he certainly doesn't have a case of Senioritis. He's aiming to finish out strong as the company moves to refocus its efforts on devices and services—an increasingly crowded space where the company will face Apple, Samsung and others head-on.
And it's been a rough road so far. The company has endured backlash over its new tile-like Windows design, and its Surface tablets have underperformed. With better hopes for its mobile business, the company acquired Nokia's devices division last month, but how the two companies will meld their operations and offerings is still unclear. In desperate need of a pick-me-up, the company posted a profitable first quarter.
The company reported revenues of $5.24 billion, up from the $4.47 billion it earned at the same point last year, as sales climbed 16 percent to $18.5 billion. The boost is mostly built on the demand for corporate software such as SQL database server, SharePoint, Exchange for e-mail, and Lync for corporate messaging and telephony. While not as 'sexy' as say, the iPad Air, they pay the bills.Continue reading...