sports in the spotlight

Booting Up: Brands Launch Marketing Blitz with World Cup One Month Away

Posted by Mark J. Miller on May 12, 2014 02:02 PM

Soccer's quadrennial celebration, the World Cup, kicks off on June 12 in Brazil and brands, whether official sponsors or not, are tying on their cleats in an effort to capitalize on the month-long tournament.

While not an official sponsor, Pepsi is going hard after the soccer-loving market with its new Beats of the Beautiful Game campaign. Part of the effort includes the release of an album that combines the work of famed musicians and directors such as Kelly Rowland, Janelle Monáe, Timbaland, Rita Ora, Spike Lee, and Jessy Terrero, among others. Songs will be released piecemeal until June 9, when the whole album is released

"With Pepsi Beats of the Beautiful Game, we are finally elevating these artforms to an equal plane and showcasing them on a global level," said Frank Cooper III, Chief Marketing Officer, Global Consumer Engagement, PepsiCo Global Beverages Group, in a press release. "The 'beats' are both musical and visual snapshots that speak to the spirit of football culture, where songs serve as inspiration for the films—and the films allow for greater interpretation of the songs." 

Pepsi also partnered with Brazilian nonprofit, Cine Favela, to help provide film education and tools to aspiring filmmakers in the country. The soda-maker has further encroached on archrival and official World Cup sponsor Coca-Cola's territory with its #FutbolNow campaign that features several of the world's top soccer stars.Continue reading...

brand news

In the News: Apple, Discovery, Novartis and more

Posted by Shirley Brady on April 1, 2013 08:59 AM

In the News

Apple loses iPad Mini trademark, and finds a fan in Kim Jong-un as North Korea rattles saber and tensions rise with U.S., while increased China headaches include hacking threat and iPad regulation.

Discovery Communicationexpands global channel reach and launches scripted programming.

Novartis loses cancer drug patent battle in India.

Amazon buys Goodreads community-driven user reviews website.

AMC reveals new tagline and logo.

Armani hires Cate Blanchett for $10M campaign.

AT&T scores with March Madness Twitter campaign.Continue reading...

brand news

In the News: Yahoo!, Barnes & Noble, Weight Watchers and more

Posted by Dale Buss on February 26, 2013 09:08 AM

In the News

Yahoo! work-from-home edict by CEO Marissa Mayer sparks debate.

Barnes & Noble breakup possibility highlights leadership differences.

Weight Watchers sees workers push back over low pay.

Airbus considers adding assembly line for A350.

Alcatel bets on AT&T and Verizon to keep U.S.-market growth.

Amazon losing its edge in e-commerce satisfaction.

BP begins its trial in 2010 Gulf oil spill.

Diageo hopes to create frozen-cocktail frenzy in U.K.

Google is the most trusted online brand in India, followed by Facebook.

HP board signals more oversight of CEO.

Hooters launches new brand campaign.

IKEA pulls more meatballs over horse meat.Continue reading...

tech innovation

CES 2013 Watch: Fab Phablets, Self-Driving Cars, and Smarter Smart Devices

Posted by Shirley Brady on January 7, 2013 08:55 AM

Brands and marketers are heading to Las Vegas for the International CES show this week, which is expected to be an "evolutionary" showcase for "phablets," smart cars, mobile entertainment, celebrity-gawking and trend-watching. So what's in store for this year's edition of "the mother of all trade shows"?

A lot of noise from the many brands looking to make some noise in Vegas, including:

brandcameo

Sony, Caterpillar Report for Duty as James Bond Sidekicks in 007's Skyfall

Posted by Shirley Brady on October 18, 2012 07:13 PM

Just as it did with the last Spider-Man movie, Sony has released a movie tie-in commercial for the upcoming James Bond movie that showcases the Xperia TL, the official smartphone of Skyfall. Sony Classical has also announced that it will release the Skyfall soundtrack on Nov. 6th.

Sony joins Heineken, Walther, Coke Zero, Omega, Tom Ford and other brands tapping into Skyfall fever. As  Anderson Cooper's recent 007 profile on 60 Minutes reported, "companies don't pay to be placed in a Bond film but agree to spend millions marketing the movies. Heineken, 007's beer of choice in Skyfall, is spending $75 million on a worldwide ad campaign."

The sure-to-be-blockbuster's most unexpected product placement so far?Continue reading...

brandcameo

The Amazing Spider-Man vs. Bing: Microsoft's Missed Chance To Be A Hero

Posted by Abe Sauer on July 9, 2012 12:22 PM

HuffPost called it "when product placement goes wrong." Bloomberg called it "a curious cameo." Slashgear said it "makes us giggle." Another declared it Spider-Man fans' biggest gripe.

But more than anything, Bing's product placement in the new #1 movie at the box office, The Amazing Spider-Man, is turning out to be an amazing missed opportunity for Microsoft to defend itself and its search engine.Continue reading...

ad watch

Watch the Trailer for Wes Anderson's New Sony Film - er, Commercial

Posted by Shirley Brady on March 19, 2012 01:14 PM

Fresh from his retro commercials for Hyundai during the Oscars telecast, director Wes Anderson has been tapped by Sony to create the new global TV campaign, called "Made of Imagination," for the Sony Xperia smartphone.

Sony today released a trailer (watch below) to tease the commercial — which will bring to life kids' concepts for their dream smart phone — which is breaking on Saturday, March 24th, in Europe first. Next up: Anderson brings to life the kid's cyborg unicorn thank you note to a weatherman that has gone viral. We wish.Continue reading...

brand news

In the News: YouTube, Twitter, Chrysler and more

Posted by Dale Buss on February 15, 2011 09:00 AM

In the News

YouTube jumped to 3 billion ad-linked views weekly, integrates with LG mobile devices. Online video viewing overall rose 47% in January, with Nielsen naming Netflix #1 for time spent per viewer on its streaming site, up 23% from December to over 11 hours.

Twitter looks to expand language versions.

Chrysler dealers will offer “Imported from Detroit” merchandise related to Eminem's Super Bowl video.

Allstate bets on soccer sponsorship.

Apple audit details changes at Foxconn.

Barnes & Noble woos Amazon affiliates burned by state sales tax.

Berkshire Hathaway pull-out a vote of no-confidence for Bank of America

CBS continues to deal with Two and a Half Men mini-drama.Continue reading...

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