chew on this
Posted by Dale Buss on September 16, 2013 06:12 PM
Unable to make much headway in the part of the US yogurt market that is growing, Greek-style, Yoplait is making a new move in the segment that it still leads: yogurt for kids.
While rival Dannon has given up on some recent initiatives in the kids-yogurt segment, Yoplait just announced a new, more vibrant packaging design of its Go-Gurt brand which includes a more nutritious formula and new health messaging on the outside of the box. Go-Gurt now boasts 1 gram less of sugar, about 14 percent fewer calories, and packaging that claims "no artificial" colors or flavors, "no high-fructose corn syrup" and "good source of calcium and vitamin D."
"We know that sugar is a concern for parents and that parents desire more natural products," Melissa Haase, a Yoplait R& D executive, said in a news release. "While there were hurdles with the new reformulation, we were also able" to reduce sugar and calories.Continue reading...
chew on this
Posted by Dale Buss on August 9, 2013 06:04 PM
Danone keeps picking up loose pieces of the US yogurt business in the hopes of becoming an even bigger overall force in a national market that is booming while the company's home domain is slumping.
Paris-based Groupe Danone—parent of Dannon USA—bought YoCrunch, a US brand that makes fun products with toppings such as Reese's peanut-butter and chocolate candy, Oreo cookies and M&Ms. The purchase will add a playful factor to the company's presence in the American dairy case that already includes the Danimals brand for kids.
YoCrunch has had double-digit growth over the last few years even though it has been largely outside the main growth engine in the US yogurt market: Greek-style brands such as Chobani. However, YoCrunch does have a lime Greek yogurt with graham-cracker pieces.Continue reading...
Posted by Dale Buss on July 24, 2013 01:52 PM
Once mundane, the suddenly sexy US yogurt business is attracting more big players that used to have nothing to do with the formerly sleepy category. The latest: Starbucks, which has formed a strategic partnership with Groupe Danone to market a new, exclusive line of Greek-style yogurt parfaits in Starbucks stores and grocery channels.
PepsiCo was the latest big non-yogurt brand to jump into a category that has become thorougly energized lately by the success of Greek yogurts, led by startup Chobani. PepsiCo hooked up with Germany's Muller brand to introduce a new US line this year.
For Starbucks, the leap into yogurt with the Paris-based parent of Dannon USA represents just the latest broadening of its product lines and distribution channels, which also have included picking up a baked-goods brand, Le Boulange, and tea-based interests such as the Teavana chain.Continue reading...
Posted by Dale Buss on June 3, 2013 06:23 PM
If Big Data can help mankind solve massive challenges ranging from gene sequencing to avoiding asteroid hits, surely a little dose of big data in the supermarket aisle could go a long way for its wielder, right?
Dannon USA and IBM are testing that notion with a partnership to harness IBM's cloud-based predictive analytics to help ensure that Dannon has the right product mix delivered at the right time to satisfy consumers in the highly competitive, $7 billion US yogurt market.
The move already has reduced the frustration of out-of-stocks for Dannon consumers, enhanced the brand's ability to manage a proliferation of SKUs in the yogurt section, boosted Dannon's forecasting abilities and allowed its sales, merchandising and distribution staffs to focus on creating and executing effective promotions rather than focusing on the math.
"Yogurt and the fresh-dairy aisle in general are high-turn environments and are promotionally sensitive," Michael Neuwirth, senior director of public relations for Dannon USA, told brandchannel.Continue reading...
Posted by Dale Buss on May 28, 2013 05:46 PM
This post has been updated with statements from Chobani and Dannon USA, both of whom are faced with disposing growing amounts of acid whey.
Greek yogurt continues to claim practically every new American yogurt eater in sight, but a fly has emerged in the ointment—or, more rather, a toxin in the culture. An article in Modern Farmer magazine about the production of "acid whey" in the making of Greek-style yogurt has been getting a lot of attention because of the potential implications of the problem.
First, the good news for Greek-style yogurt: It continues to burgeon, serving as the growth engine for what had become a relatively stagnant US yogurt business. Since occupying nearly nothing of the yogurt market six years ago, Greek-style yogurts have grown to 35 percent of the U.S yogurt trade, fueled by the success of the upstart brand Chobani as well as counter-forays by Dannon, Yoplait and others. American consumers have come to crave the substantial mouthfeel and satiety aspects of Greek-style yogurt as well as its tangy taste, compared with standard yogurt fare.
For New York state, the Greek-style bonanza has been huge because of the expansion of yogurt production by Chobani and Fage upstate in dairy country, giving New York a total of 29 yogurt plants. Dubbed the "Silicon Valley of Yogurt," New York now surpasses California in yogurt production by more than 100 million pounds.Continue reading...
Posted by Dale Buss on May 16, 2013 12:39 PM
Many a dairy brand have been trying to figure out how to pivot their offerings toward the perceived protein needs of men. That's how the whole phenomenon of chocolate milk as a workout "recovery" drink got started, and that's the positioning that has made hits out of tailored dairy-based products such as Muscle Milk.
Now a major brand known for a whole other kind of dairy wants to muscle in on the action. Dannon USA as been advertising in Men's Health magazine depicting its Oikos yogurt as a dose of protein that even men can appreciate. "The New Protein" ad depicts Oikos inside a hamburger bun, for example, on a grill with chicken breasts and in an egg container to underscore the fact that, as a Greek-style yogurt product, Oikos carries even more of a protein punch than regular yogurt.
Men's purchases likely would only ever become a sliver of overall demand for Oikos, which ranked as not only the most successful US new-product launch of 2012 among CPG brands, as evaluated by SymphonyIRI, but the most successful such launch since 2009.Continue reading...
Posted by Mark J. Miller on December 5, 2012 12:02 PM
TCBY, the acronym by which The Country's Best Yogurt chain is better known, once ruled the yogurt-retail world, but in recent years, a lot of competition has grown up around it. Part of that competition targets “back to the earth” consumers who are more interested in going back to a more “natural” yogurt and part of that competition is simply those hoping to horn in on TCBY’s frozen-yogurt mix-in turf.
The explosion in yogurt shops just in New York City of late has been astounding, including Chobani's first standalone boutique. “There’s been a veritable war in the Village,” real-estate broker Faith Hope Consolo, a retail real-estate broker for Douglas Elliman, told the NY Observer. “It’s the fastest-growing franchise in the country.” Don’t think TCBY is taking the war lightly.Continue reading...
chew on this
Posted by Dale Buss on August 24, 2012 10:59 AM
Jamie Lee Curtis is back for Activia, and this time she's catching you while you're still rubbing the sleep from your eyes.
That's right, the long-lasting spokeswoman for Dannon's probiotic Activia yogurt stars in a new TV ad for the product, this one touting Dannon's new Breakfast Blend. The product boasts a container 50 percent bigger container than regular size, the inclusion of breakast-type ingredients such as fruits and grains, and even four breakfast-sounding flavors such as apple-cinnamon.
"It's a great way to start the day," a perky Curtis says in the ad about eating Activia Breakfast Blend, after waking up and sharing other parts of her morning routine with us, such as exercising and dressing "cute." Continue reading...