Posted by Dale Buss on August 14, 2013 09:22 AM
Taco Bell reveals Fiery as third flavor of Doritos Locos Tacos.
Coca-Cola defends safety of artificial sweeteners in new ad.
Adidas gains on Nike in China by balancing performance with fashion.
AB InBev disputes MillerCoors claims about superiority of Coors Light cans.
AOL apologizes over public firing of Patch director.
Absolut launches artistic redesign of flavored-vodka range.
Amazon hires for a secret N.J. warehouse, perhaps signaling New York grocery delivery.
Apple is pushed on buyback by Carl Icahn after he reveals $1.5 billion stake.
BMW uses humorous new campaign to boost diesel.
Chipotle faces shortage of "responsibly raised" meat.
Craigslist costs local newspapers $5 billion in classified-ad revenue.Continue reading...
social media watch
Posted by Sheila Shayon on July 31, 2013 05:02 PM
Facebook is having a good week. Its stock price has, for the first time, risen above its $38 IPO price, it is launching a program to directly publish mobile games, and is seeking to break the advertising mold by selling TV-style ads on its social network for as much as $2.5 million a day.
The new Mobile Games Publishing page is now live on Facebook’s developer site, the company's first effort to reach out to small and mid-size game developers looking for a highly-engaged community of gamers—all of which Facebook will get an unspecified cut of.
"The thinking is that it’s become prohibitively expensive for new mobile developers to find an audience, as the top grossing charts have become a lot more stable over the last year," TechCrunch notes. "With more than 800 million mobile users every month and more than 260 million people playing games on Facebook, the company says it’s in a unique position to help developers target high-quality gamers."Continue reading...
Posted by Sheila Shayon on July 26, 2013 01:56 PM
Zynga shares dropped 19 percent Friday as the increasingly beleaguered, once darling of Wall Street, Facebook and social gamers announced that it's abandoning plans for real-money gaming (RMG) in the US.
While legal in Britain, RMG is illegal in many US states and comes with a host of regulatory issues that can complicate licensing. Still, the potential move into RMG was viewed as a plausible life-saver for the failing company, which has seen daily users drop 45 percent since 2012. The decision has essentially drawn a red line through the company in the eyes of Wall Street. "By exiting RMG (real-money gaming) the company has eliminated much of the potential upside for the stock," Needham & Co analysts commented.
"The decision really centered around focus," said Zynga COO David Ko, who underscored the company's need to create a new 'hit' like its popular Farmville game. The game maker now sits second to rival King, which has turned out such hits as Candy Crush Saga, the current No. 1.Continue reading...
Posted by Dale Buss on July 26, 2013 09:33 AM
Samsung reports soaring profits on smartphone sales.
GlaxoSmithKline names new chief in China amid bribery probe.
Apple still tops consumer brands.
A&P goes on auction block.
Activision Blizzard buys back most of Vivendi controlling stake in company.
Acura and Porsche lead in evaluation of websites.
Amazon swings to loss as expenses grow.
American Airlines and US Airways offer antitrust concessions.
AT&T nabs naming rights for Cowboys Stadium.
Daimler takes 5 percent stake in Aston Martin in technical partnership as CEO Dieter Zetsche faces pressure to catch Audi and BMW.
Facebook sees share price come within striking distance of disappointing IPO price.Continue reading...
Posted by Dale Buss on July 2, 2013 09:13 AM
Zynga hires head of Microsoft Xbox as its new CEO.
Penguin and Random House merger complete.
Bitcoins see mainstreaming proposal by Winkelvoss twins of Facebook fame.
BF Goodrich introduces venture led by all-terrain tires.
Buffalo Wild Wings launches its own craft beer.
Chevrolet goes for heartstrings with advertising for new Silverado pickup.
Chipotle celebrates 20th anniversary with treasure hunt.
Chrysler reports best June sales in six years as Hyundai previews an all-time sales record.Continue reading...
Posted by Dale Buss on June 4, 2013 09:20 AM
Zynga cuts staff to pre-IPO level.
Lululemon brings back yoga pants.
Monsanto plans to quit lobbying on GMO issues in Europe.
Apple is accused by prosecutors of helping drive up e-book prices.
Birchbox rebrands its beauty and lifestyle subscription service.
Cadillac posts biggest sales surge since 1976.
Chipotle expands ShopHouse Asian concept.
Dunkin' Donuts to roll out glazed-doughnut sandwich nationwide.
eBay forms partnership with India's Snapdeal.
FedEx parks jets sooner to cut costs as economy slows.Continue reading...
let's make a deal
Posted by Sheila Shayon on May 17, 2013 03:39 PM
As it explores new revenue streams and strategies to build out its web platform, Yahoo may be looking to invest in a platform that is sure to bring it plenty of the millennials it craves.
According to a report by All Things D, sources close to Yahoo! have said that the company may be considering a "strategic investment in or outright buy" of social blogging mecca Tumblr. After all, the startup, which is valued around $800 million, is one of the most popular social platforms and has become increasingly a part of branding arsenals as companies take advantage of its photo-heavy community.
Update: The acquisition was approved by Yahoo's board on Sunday, and announced via a press release, David Karp's Tumblr post and Marissa Mayer's first Tumblr post on Monday morning. The tl;dr version: Yahoo promises to leave the Tumblr brand independent and "not screw it up," leaving Karp as CEO and its staff intact. Yahoo will get access to Tumblr's 300 million monthly unique visitors; Tumblr gets the backing to continue its product roadmap and Karp's vision.Continue reading...
Posted by Dale Buss on February 28, 2013 06:47 PM
LinkedIn is locked in to a successful if lackluster business model, as far as Wall Street—and the online social network's 40 to 43 million reguar unique visitors—are concerned. That puts it in contrast to many of the sexier brands in the social media-sphere.
While the market capitalizations of darlings such as Facebook, Zynga and Groupon have fallen by 25 percent to 60 percent since their recent public offerings, LinkedIn is now valued at more than $18 billion versus just $4 billion when it went public nearly two years ago. With that, its stock closed at all-time highs this week.
That's because the Mountain View, Calif.-based brand has managed to create and then dominate social media networking focused around jobs, careers and business identities. LinkedIn also has been able to monetize its site by selling services such as job ads, career pages and a recruiter talent finder that helps companies find, attract and manage their talent.
In turn, LinkedIn's utility has helped make it gradually more attractive to the most career-challenged generation—Milennials—in addition to Generation Xers and boomers who tended to become the initial members of LinkedIn as established professionals. Meanwhile, Facebook, for instance, has lost its identity as the place where young social-networkers gather. Continue reading...