let's make a deal
Posted by Sheila Shayon on May 17, 2013 03:39 PM
As it explores new revenue streams and strategies to build out its web platform, Yahoo may be looking to invest in a platform that is sure to bring it plenty of the millennials it craves.
According to a report by All Things D, sources close to Yahoo! have said that the company may be considering a "strategic investment in or outright buy" of social blogging mecca Tumblr. After all, the startup, which is valued around $800 million, is one of the most popular social platforms and has become increasingly a part of branding arsenals as companies take advantage of its photo-heavy community.
Update: The acquisition was approved by Yahoo's board on Sunday, and announced via a press release, David Karp's Tumblr post and Marissa Mayer's first Tumblr post on Monday morning. The tl;dr version: Yahoo promises to leave the Tumblr brand independent and "not screw it up," leaving Karp as CEO and its staff intact. Yahoo will get access to Tumblr's 300 million monthly unique visitors; Tumblr gets the backing to continue its product roadmap and Karp's vision.Continue reading...
Posted by Dale Buss on February 28, 2013 06:47 PM
LinkedIn is locked in to a successful if lackluster business model, as far as Wall Street—and the online social network's 40 to 43 million reguar unique visitors—are concerned. That puts it in contrast to many of the sexier brands in the social media-sphere.
While the market capitalizations of darlings such as Facebook, Zynga and Groupon have fallen by 25 percent to 60 percent since their recent public offerings, LinkedIn is now valued at more than $18 billion versus just $4 billion when it went public nearly two years ago. With that, its stock closed at all-time highs this week.
That's because the Mountain View, Calif.-based brand has managed to create and then dominate social media networking focused around jobs, careers and business identities. LinkedIn also has been able to monetize its site by selling services such as job ads, career pages and a recruiter talent finder that helps companies find, attract and manage their talent.
In turn, LinkedIn's utility has helped make it gradually more attractive to the most career-challenged generation—Milennials—in addition to Generation Xers and boomers who tended to become the initial members of LinkedIn as established professionals. Meanwhile, Facebook, for instance, has lost its identity as the place where young social-networkers gather. Continue reading...
Posted by Dale Buss on February 6, 2013 09:06 AM
Disney sees higher TV ad revenues drive quarter and considers ESPN exit from U.K. sports coverage.
Dell seeks to transform brand, going private in $24 billion buyout under founder Michael Dell, as Microsoft gambles on involvement.
U.S. Postal Service plans to cut Saturday mail as Hallmark fights the cuts.
Apple loses right to iPhone brand in Brazil.
Arby's launches "fan of the week" promo via Facebook.
Lance Armstrong reportedly under investigation for obstruction and other serious crimes.
BP is hit by new $34 billion claim from U.S. state governments over Gulf spill.Continue reading...
Posted by Dale Buss on January 2, 2013 09:02 AM
Kia names first non-Korean as president and integrates Google Maps.
Avis to acquires Zipcar brand for $500 million.
Nivea woos investors as CEO admits Rihanna was the wrong brand ambassador and brand returns to NYC's Times Square as New Year's Eve event sponsor.
Amazon apologizes for Christmas Eve outage.
American Girl's 2013 Girl of the Year doll addresses U.S. arts education cuts.
Apple sees its store in Paris robbed.
BBC Worldwide appoints chief brands officer.Continue reading...
Posted by Dale Buss on December 6, 2012 09:01 AM
Apple plans limited US manufacturing as it lands back in court with Samsung and baffles Eric Schmidt.
Starbucks agrees to pay more UK tax, capitulating to criticism.
Rolls-Royce is caught in bribery probe in UK.
AmEx works on social engagement that closes the loop with consumers.
AT&T is on track for record smartphone sales.
Barclays Africa is sold to Absa in $2.1 billion transaction.
Bob Marley trademark spat settled as 'relaxation drink' comes under fire.
Deutsche Bank is probed by SEC.
Dish will start selling mobile phones at its Blockbuster movie rental stores.Continue reading...
Posted by Dale Buss on December 5, 2012 09:05 AM
Disney and Netflix sign landmark agreement for the web streaming service.
GlaxoSmithKline begins assembling new global branding effort on its impact around the world.
Tesco bails out of Fresh & Easy venture in U.S.
AOL's Advertising.com group acquires Buysight.
Apple upgrades iTunes, secures USPTO patent for "retina."
Beer tax dispute heats up in Europe.
Blu Dot tests Twitter game of musical chairs.
BMW has US luxury auto sales crown in its sights.
Campbell Soup Company donates $500K to Salvation Army.
Citigroup announces 11,000 job cuts and $1B charge.Continue reading...
Posted by Dale Buss on November 30, 2012 09:02 AM
Facebook details ding Zynga shares as partnership ends.
CNN needs more vibrancy in programming, incoming CEO Jeff Zucker says.
Lipitor generic cholesterol pill production halted by Ranbaxy following glass contamination.
Amazon tops Walmart with wealthy Americans, study says.
AT&T named best 4G network in Consumer Reports annual ranking, but places last for voice/text quality to #1 Verizon.
Chevrolet partners with Dailybreak for holiday push.
Chuck E. Cheese sees revamped mascot lose consumer appeal.
Cool Whip breaks new ground with frosting.
Duke Energy forces out CEO in settlement.Continue reading...
Posted by Dale Buss on November 16, 2012 09:01 AM
Hostess Brands makes good on threat to to go out of business because of strike, selling off Wonder Bread, Twinkies, Ding Dongs and other iconic brands.
5-Hour Energy sees parent's bond ratings hurt by FDA probe into deaths as Rockstar is added to energy-drinks probe.
BP doesn't end brand woes with Gulf settlement as U.S. shifts toward holding individual executives responsible for disaster.
Apple sees stock hit by panic selling.
Applebee's introduces spirits-infused menu.
Burger King expands home-delivery test to Houston.Continue reading...