Interbrand IQ: The Best Asian Brands Issue

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New Orleans’ Naked Pizza Bitter Over NYC's Salt Regulation

Posted by Dale Buss on January 20, 2010 03:15 PM

The Naked Pizza brand is all about nutrition and healthy eating. “Simply the world’s healthiest pizza,” the New Orleans-based chain boasts on its website. Its pies are all natural, and offer fewer calories, prebiotics, multi-grain crusts, more protein and less fat as well as better taste than other pizzas, Naked says.

So as co-founders Randy Crochet and Jeff Leach dive into nationwide franchising, you’d think they’d want to grease the pan for their venture in the potentially huge market of New York City, right?Continue reading...

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