social marketing

116 Brands That Didn't Zip It During #TheDress Frenzy

Posted by Shirley Brady on February 27, 2015 05:15 PM

#TheDress color debate inspired 11 million tweets at peak chatter on Twitter, and more than 30 million views for the Buzzfeed article that made it the hottest meme in a day that also saw a social media frenzy over two leggy llamas on the loose.

So which brands won the fray? Those that responded quickly, visually and with humor, of course. They all hoped for their Oreo moment; not even Oreo succeeded. The big winner here wasn't Roman Originals, which made the dress, but Buzzfeed, which blew the doors off its website and survived.

Check out 110 111 114 115 (we give up) brands tweeting about the mother-of-the-bride dress that tore up the Internet—for better or worse.Continue reading...


How Low Can You Go? Target Undercuts Rivals with $25 Free Shipping Minimum

Posted by Dale Buss on February 24, 2015 02:22 PM

Acknowledging the importance of online retailing, Target this week announced it has cut the minimum order amount for free shipping to $25, down from its previous $50 level.

In some ways, it's a symbolic gesture by Target. And certainly fierce rivals including Amazon and Walmart have launched some of their own initiatives, as online and mobile retailing continue to transform the old brick-and-mortar universe.

But Target's action wasn't insignificant. Its new minimum is below Amazon's $35 free shipping threshold for customers who don't subscribe to the Amazon Prime shipping service. And it is well below Walmart's $50 minimum order level, and those of department stores such as Macy's and JCPenney, where orders must be at least $99 to qualify for free shipping.Continue reading...

mobile commerce

Google Taps Telco-Backed Softcard to Goose Google Wallet, Fight Apple Pay

Posted by Mark J. Miller on February 24, 2015 12:23 PM

Apple recently entered the mobile payment market with Apple Pay—baked right into its iPhone 6 devices—and made big news when JetBlue began to accept Apple Pay for in-flight transactions, among its hundreds of other partners.

Google, which has been in the electronic payment business for some time with Google Wallet, isn’t waiting around to see what Apple does next.

This week, the search behemoth announced it's partnering with three US mobile carriers—AT&T, T-Mobile and Verizon—to pre-install the Google Wallet app in Android devices this year, and will integrate the three carriers' mobile payments joint venture, Softcard, as part of the deal. Continue reading...

brand news

Brand News: Burger King, Nestle, Snapchat and More

Posted by Dale Buss on February 18, 2015 09:19 AM


Burger King parent posts big sales gain in good sign for fast food industry.

Nestle USA removes artificial ingredients from more than 250 products including Nestle Crunch, Butterfinger, 100 Grand, Oh Henry and Baby Ruth chocolate bars.

Rolls-Royce and Bentley will compete in ultra-luxury SUV segment.

Snapchat reportedly seeks capital raising valuation as high as $19 billion.

Starbucks plans specialty coffee delivery service as Amazon expands one-hour deliveries in NYC.Continue reading...

brand news

Brand News: Victoria's Secret Joins Super Bowl Roster and more

Posted by Dale Buss on January 22, 2015 09:19 AM

Victoria's Secret Super Bowl 2015 football Valentine's Day


Super Bowl teasers heat up, as Skittles reveals new ad as Victoria's Secret confirms Big Game spot in Valentine's Day teaserCarl's Jr. plans to run racy spot in less than half of US; Snickers teases Super Bowl ad; Newcastle Brown Ale milks pre-game buzz with latest Aubrey Plaza spot; Nissan celebrates dads in digital pre-game campaign with YouTube stars; Weight Watchers confirms Super Bowl ad buy; and Bill Gates is guest editor of The Verge, which confirms local Super Bowl ad.

Google readies plans to become a wireless carrier while it hopes to take web directly to billions lacking access and wraps arms around 10% SpaceX stake with Fidelity.

Microsoft opens new era with new Windows 10 and dives into 3D head sets with hologram platform.

Discovery reportedly taking on Murdoch's Sky TV for English soccer rights.

Yahoo enters TV production with Simon Cowell-backed reality series, while tenure of CEO Marissa Mayer may ride on Alibaba investment.Continue reading...


NRF 2015: The Year That Personalization Transforms Retail

Posted by Sheila Shayon on January 14, 2015 02:07 PM

At the US National Retail Federation's 2015 Big Show expo in New York this week, one of the big themes is personalization.

From customizing the online shopping experience to using beacons to engage customers' needs and interests in-store, from smart shopping carts to smart changing rooms (such as eBay's high tech stores with Rebecca Minkoff), better understanding shoppers' needs is one of retailers' biggest challenges—and one that tech-savvy brands are eager to help solve.

The result is a bigger push to track shoppers in-store in order to create more personalized service, and to track products in real time. Continue reading...

privacy alert

Microsoft Takes on U.S. Government in Fight to Protect Consumers' Private Data

Posted by Shirley Brady on December 15, 2014 01:16 PM

As consumers are increasingly aware how fragile their personal data is in the wake of hacks including Sony's current meltdownMicrosoft is backing a call for a new digital privacy law in the U.S.—and refusing to turn over private emails from its Irish data center to the U.S. government

General counsel Brad Smith spoke out today in Washington for citizens' right to privacy of their data and the right for citizens' emails and other digital information to be protected by companies and the government, whether stored in the U.S., internationally or in the cloud.

Microsoft is fighting the U.S. Justice Department over a warrant for data stored on a server in Ireland, and today noted in a blog post that the court has received supporting amicus briefs filed by other tech companies  supporting its move, including Verizon, Apple, Amazon, Cisco, Salesforce, HP, eBay, Infor, AT&T, and Rackspace.Continue reading...

brand news

Brand News: Burger Wars, SodaStream, Lululemon and more

Posted by Dale Buss on December 11, 2014 09:38 AM


McDonald's plans to trim menu items and value meals while rolling out DIY platform as Carl's Jr. announces all-natural burger to woo millennials.

Nationwide Insurance returns to Super Bowl after eight-year hiatus.

Lululemon sees net revenue rise 10% in third quarter.

SodaStream reports positive results from home-soda maker with Pepsi but beverage giant isn't convinced.

Walmart copes with crumbling business in China as company illegally punished workers in California and CEO chats with Charlie Rose.Continue reading...

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