gut instinct

Viral Marketing: Some E-Marketers Cannot Resist Lure of Ebola

Posted by Abe Sauer on October 27, 2014 05:14 PM

Ebola, it's what's for dinner. Ebola: I'm lovin' it. Got Ebola?

Ebola is on the mind of consumers everywhere and savvy (some might say cynical) entrepreneurs are moving to capitalize on the Ebola media storm. From website domains to sexy Ebola Nurse Halloween costumes to "antibacterial and antiviral sprays and wipes for eliminating bacteria."

Consider the obvious Ebola.com. The website was snapped up by Blue String Ventures in 2008 and sold this month for $50,000, according to TIME. Stranger still, Ebola.com was sold to a Russian medicinal marijuana company in Nevada.Continue reading...

e-commerce

Japan's Rakuten E-Commerce Giant Launches in America With Fashion Site

Posted by Sheila Shayon on October 22, 2014 11:29 AM

Amazon, Google, and American consumers, take note: If you haven’t yet heard of Rakuten, you will soon.

The Japanese electronic commerce and Internet company is the world’s third-largest online marketplace behind Amazon and eBay. In its homeland, Rakuten Ichiba is the largest e-commerce site in the country, earning $4.9 billion in revenue last year to make it the Amazon and Alibaba of Japan.

Founded in 1997 by CEO Hiroshi Mikitani, the Tokyo-based Rakuten now has more than 10,000 employees worldwide and is ready to take on the big dog of e-commerce—Amazon—with the launch of its first website in the U.S. this week: Rakuten Fashion, which delivers the same level of tech savvy and device acumen that has helped the company grow exponentially over the years. Continue reading...

brand news

Brand News: It's New iPad Day, Fast Food Facebook Race and more

Posted by Dale Buss on October 16, 2014 09:09 AM

TOP STORIES

Apple accidentally leaks new iPads on iTunes ahead of today's reveal.

CBS mulls confirms offering online version of Showtime in response to HBO's standalone video announcement.

Clorox leads Ebola-related surge in sales of hand disinfectants.

Walmart warns about rough patch for sales and profits but makes progress with smaller stores and e-commerce.

Wendy's grows presence on Facebook as McDonald's pushes to become biggest brand on Facebook with 14,500 pages.Continue reading...

e-commerce

eBay Invites Everyone to Shop the World This Holiday Season

Posted by Sheila Shayon on October 9, 2014 08:57 PM

In a new global brand campaign debuting Oct. 13, eBay wants customers to "Shop The World" this holiday season.

It's releasing a series of spots showcasing the wealth of goods available on eBay in action scenarios like surfboards riding waves, smartphones with global scenes and iconic images like Jimi Hendrix’s guitar or Dorothy's red shoes from The Wizard of Oz, with the tagline, "It’s a great big world and it can all be yours. Here, and only here."

Running in four of its largest markets—the US, Australia, Germany and the UK—the campaign follows eBay’s recent announcement of its split with PayPal, its fastest-growing segment.

The goal of the campaign is to "drive great traffic into the eBay stores of our sellers," stated CMO Richelle Parham, who was in New York today at the New York Stock Exchange celebrating the brand's rising stature—up nine spots on Interbrand's new Best Global Brands report.Continue reading...

in the spotlight

Hewlett-Packard Plans for Next 75 Years with Company Split

Posted by Sheila Shayon on October 6, 2014 11:07 AM

Hewlett-Packard, founded 75 years ago in a garage in Palo Alto, Calif., by Bill Hewlett and Dave Packard, ushered in the PC revolution as a pioneer in the now iterated field of computing. Now it's embarking on a massive restructuring to take it into its next 75 years.

The company announced Monday morning that it plans to break-up into two companies: one targeting business technology, including computer servers and data storage equipment, software and services; and the other selling personal computers, tablets, laptops and printers. As Fortune notes, the news comes "almost three years to the day that she took HP’s top job" and declared "One HP" as the company's rallying cry.

It’s one more sign of the changing of the times in technology, as tech leaders like Microsoft, Dell and IBM shift gears in a mobile, cloud connected world.

As a result of the corporate restructuring, Meg Whitman will serve as President and CEO of the business-focused company, Hewlett-Packard Enterprise, while Dion Weisler will be president and CEO of the consumer-facing PC-based company, HP Inc., which will retain HP’s iconic logo.Continue reading...

brand news

In the News: Pepsi True, Netflix, Tesla and more

Posted by Dale Buss on October 2, 2014 07:14 AM

TOP STORIES

PepsiCo launches Pepsi True "mid-cal" as new salvo in cola wars, exclusively at first on Amazon.

Netflix books Adam Sandler for four movies while France's Orange plans to market the service in November.

Ford partners with culture brands and publishers to create "road trips" for new Mustang.

Volkswagen, Porsche and Lamborghini roll out plug-in hybrids in Paris.

Tesla hints at timing for unveiling Model "D."Continue reading...

e-commerce

PayPal Checks Out of eBay for Future Growth

Posted by Sheila Shayon on September 30, 2014 11:01 AM

Call it a "Conscious Uncoupling." Or more accurately, an "Icahn-scious Uncoupling." After months of lobbying by activist investor Carl Icahn, PayPal is splitting from parent eBay and will become a separate, publicly traded company next year. 

In its announcement today, eBay said the board made the decision as the best path for growth and shareholder value creation for each business going forward—and already, eBay shares jumped more than 11 percent in pre-market trading.

In tandem with the news, Dan Schulman was named the new president of PayPal, joining the company from president of the enterprise growth group at American Express and previous roles at AT&T, Priceline and Virgin Mobile. eBay veteran Devin Wenig becomes CEO of the new eBay, replacing current president and CEO John Donahoe.

While the companies already operate fairly independently, the move will free each entity to grow and thrive—assuming all goes to plan—even though eBay stands to lose half its revenue as a result of the separation.Continue reading...

brand news

Brand News: PayPal, Ford, Pfizer and more

Posted by Dale Buss on September 30, 2014 09:23 AM

TOP STORIES

EBay will spin off PayPal in 2015, and names new president in Dan Schulman.

Ford cuts forecast as Russian woes mount and Europe remains a drag but sets high 2020 sales goal, and brings new aluminum F-150 to dealers and consumers for test drives.

Pfizer targets Viagra advertising at women for the first time.

Supervalu and Albertsons disclose US customer-data breach.

Microsoft will unveil next version of Windows today, and readies NYC flagship store.Continue reading...

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