It used to be that publications kept their editorial and business sides as separate entities, also known as keeping "Church and State" separate in many a newsroom. With the way business and advertising has been evolving in recent years, though, some media outlets have found ways to find leverage a little content from its business relationships.

Sunglasses brand Oakley and espnW, ESPN's female-centric sports news website that launched in Dec. 2010, have announced an “innovative new content collaboration focused on serving the female fan and celebrating female athletes,” which is already evident (see above) on the espnW website.Continue reading...

Disney's powershouse sports media brand goes pink today — and not in a post-breast cancer awareness month move.

ESPN's first venture aimed at women, espnW.com, goes live today.

Its mission is simple: to provide a dedicated online sports space for women. Launching today as a blog with a stream of stories covering male and female sports, as well as tips and columns on running and training, it’s already controversial.Continue reading...