'Due Date' Product Placement: Subaru's Sense Of Humor

Due Date may not have been the number one film this past weekend, but it still opened big. And in product placement terms it had far more to note than did Megamind (even if Megamind's product placement was more groundbreaking).

Due Date has iPhones and Macbooks and Blackberries and Range Rovers, Even Dunkin' Donuts – which is having a heck of a year after appearing in Kick-Ass, Paranormal Activity 2, Iron Man 2, The Town and Wall Street 2, – notches up a placement.Continue reading...