Posted by Sheila Shayon on April 12, 2013 02:08 PM
Ahead of its April 19 release date, the HTC One is making its debut Friday in a series of branded entertainment videos for the "Facebook Phone," which features the fully-integrated Facebook Home app for a social experience like no other.
Seizing the growing value of branded entertainment, Turner Broadcasting and Funny Or Die have partnered with HTC on a short-form comedy sketch featuring James Van Der Beek (Dawson's Creek and Varsity Blues fame) to promote the HTC One across TBS, Adult Swim and truTV as well as Conan O'Brien's TeamCoco.com beginning the week of April 15.
A riff on The Bachelorette, Van Der Beek hosts a dating show featuring the HTC One and competing bachelor contestants—Smart Phone, Flip Phone, Rotary Phone and ‘90s Phone—all vying for a beautiful HTC One bachelorette.Continue reading...
Posted by Sheila Shayon on April 1, 2013 05:12 PM
AT&T is leveraging the popularity of its "It's not complicated" campaign by switching out children from the TV commercials that broke in November with retired basketball stars such as Larry Bird, Kareem Abdul-Jabbar, Magic Johnson and Bill Russell for March Madness.
In partnership with the NCAA and Turner Broadcasting's TBS, TNT and truTV, AT&T is showing its social media muscle, pumping out Promoted Tweets from the NCAA's @MarchMadness Twitter handle during numerous college basketball games, such as Florida Gulf Coast's two-game run to the Sweet 16 round.
"We want to provide behind-the-scenes content so people from their living rooms on their couches can be a part of the on-site game experience," said Blair Klein, social, digital and emerging communications lead at AT&T, to Adweek.
"Engaging fans around the things they are passionate about helps live our core values—connecting with customers and allowing them to engage with each other and the brand. This [Twitter-based] program reflects that, as well as the speed of conversation. It ties in with our 'fastest 4G LTE network' copy."Continue reading...
Posted by Mark J. Miller on December 20, 2012 11:18 AM
Back when Shaquille O’Neal was in his NBA playing days and couldn’t seem to sink a foul shot to save his life, there were plenty of coaches and fans who likely could have used a drink after watching him botch another attempt. Shaq has since retired from playing the game, of course, but he’s still ready to help people find a drink, though in a totally different way this time.
O’Neal is about to launch his own line of vodkas, the New York Post reports, that will be coconut-flavored, sugar- and gluten-free, hit store shelves early in 2013 and be called “Luv Shaq.” (One wonders how the B52’s are taking this.)
Drew Adelman, the founder of Devotion Vodka, which will produce the Shaq-branded sugar-free and gluten-free liquor, says that the plan is to go up against Sean “Diddy” Combs’ Ciroc vodka. Devotion was also responsible for a vodka that had Jersey Shore’s Mike “The Situation” Sorrentino’s name on it.
O’Neal, who now makes big bucks as an analyst on TNT’s Inside the NBA, has been on a self-promotion bender this year — or as he calls them on his Twitter bio, "random acts of Shaqness."Continue reading...
Posted by Anthony Zumpano on September 7, 2011 11:57 AM
When FOX canceled fugitive-finder America’s Most Wanted in May, it terminated one of the best-known brands associated with the network. The show premiered in 1988, a year before The Simpsons started, four years before The Cosby Show ended, and six years before notorious Boston gangster Whitey Bulger — featured on the program 16 times — went on the lam.
After more than 1,100 episodes (and about as many captured criminals), and despite an average of 5 million viewers during its most recent season, FOX axed AMW (though periodic specials — the first one on Oct. 29 — will continue to air on the network), and this time it appeared that a grassroots “save our show” campaign would not be as successful as the previous one, in 1996, when the network briefly ended the show’s run.
Crime-victim advocate and host John Walsh vowed that another network would pick up AMW, and his prediction rang true when it was announced that the 25th season of the show would run on basic cable. Not a cable channel known for criminal justice programming like truTV or even a “real life” channel such as Biography, however, but Lifetime, home to not-very-law-and-orderly shows like Project Runway and Dance Moms.Continue reading...
Posted by Mark J. Miller on July 1, 2011 12:30 PM
Punxsatawney Phil and his Groundhog’s Day celebration on Gobbler’s Knob in Western Pennsylvania have had a following of sorts for many years.
The 1993 romantic comedy, Groundhog Day, starring Bill Murray and Andie MacDowell, upped the town’s annual event and profile significantly.
Today, mobile-phone users can sign up and receive texts to find out if Phil has predicted six more weeks of winter or an early spring.
Phil and the top-hatted local officials who carry him around on Groundhog Day have become so recognizable that a cable network's use of him in a Super Bowl TV commercial — without asking permission — revealed just how much Phil means to the good people of of Punxsatawney, PA.Continue reading...
sports in the spotlight
Posted by Dale Buss on March 14, 2011 02:30 PM
It’s that time again. The NCAA men’s basketball tournament begins tomorrow, and brands are gearing up as never before, from official “corporate champions” to those that can suggest only the thinnest of possible connections between themselves and some sort of vernal activity.Continue reading...