Interbrand IQ: The Best Asian Brands Issue

rss

week in review

Top 10 Stories of the Week: From Hyundai to Virgin

Posted by Johnny Trinh on May 3, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Sadly, Hyundai Not the First Auto Brand to Depict Suicide Attempt in an Ad (Updated)

#2 Sadly, Hyundai Not the First Auto Brand to Depict Suicide Attempt in an Ad

#3 Never Mind Not Working From Home, IBM CEO Tells Employees to Work Faster

#4 Brands Grapple for "Boston Strong" Trademark as Donations Stream In

#5 It's No Secret: JCPenney Says 'We're Sorry' and 'Come Back' with Social Media Blitz

#6 Audi Keeps Pace with Iron Man 3 with Comic Book Contest, New TV Ad

#7 Mercedes-Benz Technology Helps Put Tsarnaev Brothers in Law's 'Mbrace'

#8 Jaguar's 'Desire' is Off the Mark as Need for Branded Content Stretches Some Too Thin

#9 As Death Toll Rises in Bangladesh Factory Collapse, Brands Face Scrutiny Over Ethics (Updated)

#10 Virgin Lets Passengers Make a Pass with New Seat-to-Seat Feature

week in review

Top 10 Stories of the Week: From Buick to Google and more

Posted by Johnny Trinh on March 8, 2013 04:30 PM

Our most-read blog posts of the week:

#1 China Buick PR Disaster as Dealer Uses Abducted Baby in Ad

#2 LIVESTRONG Moves on From Lance Armstrong Woes With Brand Refresh

#3 Macy’s Introduces Marilyn Monroe Collection to a Racier Generation

#4 General Mills, Kellogg Compete for Liquid Breakfast Market

#5 Martha Stewart Dishes From Lofty Perch of Witness Stand in Macy's-JCP Trial

#6 McDonald’s Trims Menu Items as Sales Drop

#7 Affordable CLA Model Will Be Key in Mercedes-Benz Turnaround

#8 Galaxy Chocolate's Hepburn Ad the Latest Entry in VFX War

#9 IKEA and Marriott Team Up to Launch Millennial-Friendly Budget Hotel Chain

#10 Google Takes On Auto Retail—And Dealers?

brand extensions

Soda Style: Coke Teams With Bathing Ape Creator NIGO for Retro Fashion Line

Posted by Johnny Trinh on February 1, 2013 03:52 PM

A Bathing Ape (also known as BAPE) creator Tomoaki Nagao (who's also known  as NIGO®) has linked with Beams creative director Hiroshi Kubo to produce a limited-edition collection of retro-styled Coca-Cola vendor wear.

NIGO®’s newest label, Human Made, is inspired by pre-1960s Americana. He’s placed a huge emphasis quality and authenticity while still keeping a whimsical nature to the brand with the addition of lighthearted graphics provided by Sk8thing.

As an avid collector of vintage memorabilia, it’s a no brainer that a collaboration with Coca-Cola — ranked currently by Interbrand as the world's best global brand — is a natural fit for both parties. In an interview, NIGO® reveals that he was once a Japan Coca-Cola yo-yo champion back in the '80s and also pulled from his bespoke collection of Coca-Cola memorabilia to inspire this new line.Continue reading...

week in review

Top 10 Stories of the Week: From Greenpeace to Bushmaster and more

Posted by Johnny Trinh on December 21, 2012 04:04 PM

Our most-read blog posts of the week:

#1 Target CMO: Content and Mobile Matters More Than Campaigns

#2 Thanks to Automotive Body Painting, China Auto Shows Are Now Peep Shows

#3 Gun Fans Also Cheer Sale of Bushmaster Rifle Parent Freedom Group

#4 From Mexico Bribery to Sandy Hook Gun Debate, Walmart's Bad Week Continues

#5 Not Fade Away: Weight Watchers Goes 360° With New Logo

#6 Samsung Wins Global Smartphone Crown

#7 IBM Predicts Five Tech Innovations Coming to Your Senses

#8 Coca-Cola's Happiness Machine Now Accepting Christmas Carols as Payment

#9 Kellogg's Kashi Still Battling GMO Foes

#10 Eat Your Wrapper: Edible Food Packaging Coming to Fast Food and CPG Brands

brand evolution

BAPE Celebrates Eight Years in America: A Fan's Perspective

Posted by Johnny Trinh on December 12, 2012 11:19 AM

A Bathing Ape (BAPE) celebrates its 8th anniversary in the U.S. today, marking the opening of its New York City flagship store on December 12th, 2004. It's a bittersweet time for many longtime fans, including this writer.

The Planet of the Apes-inspired brand paved the way for many streetwear brands, with a limited edition run of products sparking a huge craze outside of Japan at a time where you could only attain items imported by proxy vendors or resellers. As a result, it was ranked #3 on Complex's "50 Greatest Streetwear Brands" ranking last year.

The New York store, located in SoHo, is still a mainstay for streetwear aficionados, tourists and fans of the Bathing Ape lifestyle — and many of them will be flocking to the store today to pick up the limited edition anniversary gear. With the recent 10th Anniversary of BAPE London, I am reminded of my experiences over the last eight years with BAPE New York and the Bathing Ape brand.Continue reading...

week in review

Top 10 Stories of the Week: London 2012 Olympics to Apple Genius

Posted by Johnny Trinh on August 10, 2012 04:01 PM

Our most-read blog posts of the week:

#1 London 2012 Watch: Liu Xiang Hobbled, Along With Sponsors Including Nike

#2 Good Vibrations: Trojan Gives Away Vibrators Via NYC Hot Dog Carts

#3 London 2012: Coca-Cola Expands Olympics Music Push to will.i.am, Dr. Dre

#4 The Landmark Facebook Ruling That 'Rocked' Diageo

#5 London 2012 Watch: Olympic #Rule40 Backfires as Fans Embrace Non-Sponsorse

#6 Consumer Reports: Steer Clear of Honda Civic, Toyota Prius c

#8 Nissan Redesigns the London Black Cab

#9 Did Annoying Genius Ads Take a Bite Out of Apple Brand?

#10 J.K. Rowling Expands Brand, But There’s Something About Harry...

More about: ,

week in review

Top 10 Stories of the Week: Uniqlo Wins Pinterest to Best Global Green Brands

Posted by Johnny Trinh on June 29, 2012 04:31 PM

Our most-read blog posts of the week:

#1 Uniqlo Mesmerizes Pinterest Users With Mass Pinning

#2 Kraft Responds to Oreo Gay Pride Facebook Flap

#3 YSL is Rebranding Ready-to-Wear Line (Only) to Saint Laurent Paris

#4 Coke Edges into Recovery-Drink Market

#5 Pay-What-You-Can Concept Enhances Panera Brand

#6 Nutella and Other CPG Brands Don't Want to Play Supermarket Sweep

#7  How Chrysler is Diluting 'Imported from Detroit' With Dark Knight Tie-In

#8 Starbucks Brings Retail Love to Sub-Brands

#9 Lance Armstrong Endorsement Deal Proves Thorny for FRS

#10 Toyota, Honda, Volkswagen Named Greenest Global Car Brands by Interbrand

More about: ,

Top 10 Stories of the Week: From Twitter to Chanel

Posted by Johnny Trinh on June 8, 2012 04:30 PM

Our most-read blog posts of the week:

#1 Twitter's New Logo Takes Flight

#2 I (Blank) New York: Iconic Campaign Gives Its Heart Away

#3 Lady Gaga Gets Ready to Unveil Little Monsters Social Network

#4 Kellogg's Aims to Make Today Great with Refreshed Verbal and Visual Identity

#5 Penney Wise, Pound Foolish? JCPenney Backpedals on Confusing Pricing Strategy

#6 Is Chevy's "Night Swimming" Ad a Worthy Successor to VW's "Pink Moon"?

#7 Snow White and the Huntsman: Disney's Snow White No Longer the Fairest of All?

#8 Nike's Air Yeezy II is Selling for $80K on eBay and It's Not Even Out

#9 Tide Makes Real Video Per Fake Onion Column About Fake Tide Video

#10 Chanel's Little Black Jacket Exhibition Opens in New York

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein