week in review
Posted by Johnny Trinh on May 3, 2013 04:30 PM
Our most-read blog posts of the week:
#1 Sadly, Hyundai Not the First Auto Brand to Depict Suicide Attempt in an Ad (Updated)
#2 Sadly, Hyundai Not the First Auto Brand to Depict Suicide Attempt in an Ad
#3 Never Mind Not Working From Home, IBM CEO Tells Employees to Work Faster
#4 Brands Grapple for "Boston Strong" Trademark as Donations Stream In
#5 It's No Secret: JCPenney Says 'We're Sorry' and 'Come Back' with Social Media Blitz
#6 Audi Keeps Pace with Iron Man 3 with Comic Book Contest, New TV Ad
#7 Mercedes-Benz Technology Helps Put Tsarnaev Brothers in Law's 'Mbrace'
#8 Jaguar's 'Desire' is Off the Mark as Need for Branded Content Stretches Some Too Thin
#9 As Death Toll Rises in Bangladesh Factory Collapse, Brands Face Scrutiny Over Ethics (Updated)
#10 Virgin Lets Passengers Make a Pass with New Seat-to-Seat Feature
week in review
Posted by Johnny Trinh on March 8, 2013 04:30 PM
Our most-read blog posts of the week:
#1 China Buick PR Disaster as Dealer Uses Abducted Baby in Ad
#2 LIVESTRONG Moves on From Lance Armstrong Woes With Brand Refresh
#3 Macy’s Introduces Marilyn Monroe Collection to a Racier Generation
#4 General Mills, Kellogg Compete for Liquid Breakfast Market
#5 Martha Stewart Dishes From Lofty Perch of Witness Stand in Macy's-JCP Trial
#6 McDonald’s Trims Menu Items as Sales Drop
#7 Affordable CLA Model Will Be Key in Mercedes-Benz Turnaround
#8 Galaxy Chocolate's Hepburn Ad the Latest Entry in VFX War
#9 IKEA and Marriott Team Up to Launch Millennial-Friendly Budget Hotel Chain
#10 Google Takes On Auto Retail—And Dealers?
brand extensions
Posted by Johnny Trinh on February 1, 2013 03:52 PM

A Bathing Ape (also known as BAPE) creator Tomoaki Nagao (who's also known as NIGO®) has linked with Beams creative director Hiroshi Kubo to produce a limited-edition collection of retro-styled Coca-Cola vendor wear.
NIGO®’s newest label, Human Made, is inspired by pre-1960s Americana. He’s placed a huge emphasis quality and authenticity while still keeping a whimsical nature to the brand with the addition of lighthearted graphics provided by Sk8thing.
As an avid collector of vintage memorabilia, it’s a no brainer that a collaboration with Coca-Cola — ranked currently by Interbrand as the world's best global brand — is a natural fit for both parties. In an interview, NIGO® reveals that he was once a Japan Coca-Cola yo-yo champion back in the '80s and also pulled from his bespoke collection of Coca-Cola memorabilia to inspire this new line.Continue reading...
More about: Coca-Cola, BAPE, A Bathing Ape, BEAMS, Tomoaki Nagao, Fashion, Nigo, Human Made, Collaborations, Beverages, Design, Tokyo, Japan, Asia
week in review
Posted by Johnny Trinh on December 21, 2012 04:04 PM
Our most-read blog posts of the week:
#1 Target CMO: Content and Mobile Matters More Than Campaigns
#2 Thanks to Automotive Body Painting, China Auto Shows Are Now Peep Shows
#3 Gun Fans Also Cheer Sale of Bushmaster Rifle Parent Freedom Group
#4 From Mexico Bribery to Sandy Hook Gun Debate, Walmart's Bad Week Continues
#5 Not Fade Away: Weight Watchers Goes 360° With New Logo
#6 Samsung Wins Global Smartphone Crown
#7 IBM Predicts Five Tech Innovations Coming to Your Senses
#8 Coca-Cola's Happiness Machine Now Accepting Christmas Carols as Payment
#9 Kellogg's Kashi Still Battling GMO Foes
#10 Eat Your Wrapper: Edible Food Packaging Coming to Fast Food and CPG Brands
brand evolution
Posted by Johnny Trinh on December 12, 2012 11:19 AM

A Bathing Ape (BAPE) celebrates its 8th anniversary in the U.S. today, marking the opening of its New York City flagship store on December 12th, 2004. It's a bittersweet time for many longtime fans, including this writer.
The Planet of the Apes-inspired brand paved the way for many streetwear brands, with a limited edition run of products sparking a huge craze outside of Japan at a time where you could only attain items imported by proxy vendors or resellers. As a result, it was ranked #3 on Complex's "50 Greatest Streetwear Brands" ranking last year.
The New York store, located in SoHo, is still a mainstay for streetwear aficionados, tourists and fans of the Bathing Ape lifestyle — and many of them will be flocking to the store today to pick up the limited edition anniversary gear. With the recent 10th Anniversary of BAPE London, I am reminded of my experiences over the last eight years with BAPE New York and the Bathing Ape brand.Continue reading...
More about: BAPE, A Bathing Ape, New York, US, Japan, Tokyo, London, Streetwear, Fashion, Retail, Apparel, Anniversaries, Design, Nike, Kid Cudi, Kanye West, Harajuku, Cult Brands, eBay
week in review
Posted by Johnny Trinh on August 10, 2012 04:01 PM
Our most-read blog posts of the week:
#1 London 2012 Watch: Liu Xiang Hobbled, Along With Sponsors Including Nike
#2 Good Vibrations: Trojan Gives Away Vibrators Via NYC Hot Dog Carts
#3 London 2012: Coca-Cola Expands Olympics Music Push to will.i.am, Dr. Dre
#4 The Landmark Facebook Ruling That 'Rocked' Diageo
#5 London 2012 Watch: Olympic #Rule40 Backfires as Fans Embrace Non-Sponsorse
#6 Consumer Reports: Steer Clear of Honda Civic, Toyota Prius c
#8 Nissan Redesigns the London Black Cab
#9 Did Annoying Genius Ads Take a Bite Out of Apple Brand?
#10 J.K. Rowling Expands Brand, But There’s Something About Harry...
week in review
Posted by Johnny Trinh on June 29, 2012 04:31 PM
Our most-read blog posts of the week:
#1 Uniqlo Mesmerizes Pinterest Users With Mass Pinning
#2 Kraft Responds to Oreo Gay Pride Facebook Flap
#3 YSL is Rebranding Ready-to-Wear Line (Only) to Saint Laurent Paris
#4 Coke Edges into Recovery-Drink Market
#5 Pay-What-You-Can Concept Enhances Panera Brand
#6 Nutella and Other CPG Brands Don't Want to Play Supermarket Sweep
#7 How Chrysler is Diluting 'Imported from Detroit' With Dark Knight Tie-In
#8 Starbucks Brings Retail Love to Sub-Brands
#9 Lance Armstrong Endorsement Deal Proves Thorny for FRS
#10 Toyota, Honda, Volkswagen Named Greenest Global Car Brands by Interbrand
Posted by Johnny Trinh on June 8, 2012 04:30 PM
Our most-read blog posts of the week:
#1 Twitter's New Logo Takes Flight
#2 I (Blank) New York: Iconic Campaign Gives Its Heart Away
#3 Lady Gaga Gets Ready to Unveil Little Monsters Social Network
#4 Kellogg's Aims to Make Today Great with Refreshed Verbal and Visual Identity
#5 Penney Wise, Pound Foolish? JCPenney Backpedals on Confusing Pricing Strategy
#6 Is Chevy's "Night Swimming" Ad a Worthy Successor to VW's "Pink Moon"?
#7 Snow White and the Huntsman: Disney's Snow White No Longer the Fairest of All?
#8 Nike's Air Yeezy II is Selling for $80K on eBay and It's Not Even Out
#9 Tide Makes Real Video Per Fake Onion Column About Fake Tide Video
#10 Chanel's Little Black Jacket Exhibition Opens in New York