2014 Brandcameo Product Placement Awards

World Cup Daily

Coke, FIFA Unveil World Cup Brazil Logo

Posted by Shirley Brady on July 9, 2010 11:00 AM

FIFA last night unveiled its official emblem for the 2014 FIFA World Cup Brazil in Johannesburg. The logo, which you can glimpse in the new Coca-Cola Brazil ad above, was unveiled in the presence of Brazilian President Luiz Inácio Lula da Silva; President of the Brazil 2014 Organising Committee and FIFA Executive Committee member Ricardo Teixeira; FIFA President Joseph S. Blatter; and former Seleção players Cafu, Carlos Alberto Torres, Romario and 1994 FIFA World Cup-winning coach Carlos Alberto Parreira. The logo's colors represent FIFA's first green World Cup.


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World Cup Daily

World Cup Semifinal Brand Bites: Go Paul!

Posted by Abe Sauer on July 7, 2010 09:00 AM

It's a semi-last chance for Brandchannel's special World Cup editon of Brand Bites. Likewise, Nike says, "Like, we were totally always all about The Netherlands!" (above)

Meanwhile: "Nike" + "Curse" + "World Cup" = 1,560,000 search results.

Axe recognizes an opportunity when it sees one. Paraguay team fan (and model) Larissa Riquelme sells left cleavage for advertising. Now that Paraguay has been knocked out, right cleavage going for half price. (Mildly NSFW)

Yes, fine, here is that dingy game-picking octopus picking Spain to win. Happy now, Paul fans?Continue reading...

World Cup Daily

Coca-Cola, Ericsson Showcase Fans' World Cup Cheers

Posted by Shirley Brady on July 6, 2010 10:00 AM

Coca-Cola's interactive World Cup sign in London's Piccadilly Circus extends its "What's Your Celebration" FIFA campaign with a signboard that displays personalised messages along with live scores and a World Cup news ticker.

Now, members of the public are invited to perform live re-enactments of their goal celebrations on a pop-up Astroturf pitch. The installation will continue through the World Cup's finale on July 11th.

Ericsson is also running a Big Cheer online promotion (at bigcheer.com) to invite World Cup fans from all over the world to cheer on their teams via Twitter, SMS and the Web. All tweets are printed live on confetti in a large glass box, and all participants are eligible to win a SonyEricsson Xperia X10. Check it out after the jump.Continue reading...

World Cup Daily

Kobe's Beef: Couldn't Save Brazil

Posted by Shirley Brady on July 5, 2010 03:00 PM

Even Kobe Bryant's tongue-in-cheek challenge to the Brazilian team in Nike's latest "Write the Future" spot couldn't save it from getting knocked out by the Netherlands in the quarterfinals on Friday. Brazil responded by sacking its coach, while the Dutch are considered "strong favorites" to beat Uruguay in Cape Town tomorrow. As for why the Dutch favor orange — the color of the Bavaria beer ambush marketing stunt minidresses — click here.

World Cup Daily

Will Nike's World Cup "Curse" Strike Again?

Posted by Shirley Brady on July 1, 2010 11:30 AM

Nike's "Write the Future" curse was spoofed in a fan video, above, as hope rises for Brazil star Robinho to buck the fallen "Write the Future" trend in tomorrow's quarter-final face-off against the Netherlands.

As the World Cup advances to the quarter finals, official FIFA sponsor Adidas is ahead with "four teams wearing its kit (Germany, Argentina, Spain and Paraguay)," notes the Financial Times. Its rivals have only two teams moving ahead: Ghana and Uruguay, in Puma kits; and Brazil and Netherlands, in strips provided by Nike. With Adidas teams playing against each other tomorrow and Saturday, the brand has "a 50:50 chance of appearing in the finals."

With the U.S. out of the running, Nielsen estimates that one-third of Americans have watched some (at least six minutes) 2010 World Cup action. Out-of-home viewing by fans has boosted ESPN and ABC's World Cup viewing figures.Continue reading...

World Cup Daily

World Cup Watch: iRonaldo + more

Posted by Shirley Brady on June 30, 2010 12:45 PM

Cristiano Ronaldo gets his own (unofficial) iPhone app; check it out after the jump.

Ambush marketing, such as Bavaria's orange-dressed dig at official beer Budweiser, should warn brands, according to Australian law blog.

Nike unveils mural at Selfridge's in London as nod to Team England and Brazil.Continue reading...

World Cup Daily

Nike "Writes the Future" with Robinho

Posted by Shirley Brady on June 29, 2010 05:00 PM

As BBC Sports blogger Paul Fletcher notes, "Manchester City misfit Robinho might have failed to justify his £32.5m billing in the Premier League but in South Africa he is a pivotal part of Brazil's campaign to win the World Cup for the sixth time."

He's also a pivotal part of Nike's latest entrant in its viral smash Write the Future World Cup 2010 campaign, which debuted during last night's rousing 3-0 Brazil-Chile game. Robinho and his team-mates face the Netherlands in the quarter-finals on Friday.

Will Nike's much-buzzed footwear shoo Brazil into the semi-finals? And will they protect Robinho from the (as Abe Sauer notes) Write the Future curse?

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World Cup Daily

Marketers Use England's World Cup Loss

Posted by Barry Silverstein on June 28, 2010 01:15 PM

Opportunistic advertising takes quick advantage of events, sometimes at a dizzying pace. No sooner had England lost to Germany in the FIFA 2010 World Cup (attracting 19.5 million viewers on the BBC's live coverage yesterday) than two car manufacturers were using the defeat in ads.

Kia has a newspaper ad in The Times of London today that proclaims, "Oh well, at least our warranty beats the Germans." Nissan counters with an ad in The Sun pitching its GT-R model with the headline, "One match the Germans didn't win."Continue reading...

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