Posted by Alicia Ciccone on November 15, 2013 01:45 PM
While Starbucks is busy expanding its brand—and its offerings—across the globe, the coffee behemoth has popped up in an unlikely place.
In partnership with Switzerland's national rail line, the brand opened its first Starbucks cafe on a train this week. Complete with Starbucks motif inside and out, the moving cafe serves up typical Starbucks fare from authentic baristas.
The car, which will take its first voyage from Geneva Airport to St. Gallen in Switzerland on Nov. 21, is one of the smallest Starbucks cafes the brand has ever built.Continue reading...
Posted by Alicia Ciccone on October 11, 2013 05:56 PM
Everyone knows that Amazon is the king of e-commerce. The online book-seller turned everything-under-the-sun seller offers some of the largest and most competitively-priced inventories of consumer products out there, but one category it hasn't conquered is beauty—until now.
This week, Amazon launched its Luxury Beauty store—a dedicated landing page that features various beauty products from 24 prestigious brands including Nars, Burberry and Deborah Lippman, according to Mashable.
Prior to the launch, customers could find drugstore-brand cosmetics and personal care items on the site, but Amazon is now for the first-time offering customers direct purchase access to high-end brands that are often only carried by major department stores and specialty beauty shops like Sephora.Continue reading...
Posted by Mark J. Miller on September 25, 2013 12:45 PM
Having already conquered the sky, the Rovio and its Angry Birds franchise is looking beyond mobile to a future as a fully operational media company. The mobile game juggernaut turned international brand phenomenon has racked up 1.7 billion downloads of its mobile games and lays claim to more than 250 million active users around the world, but those figures only account for one area of the brand's activations.
Back in March, Rovio launched its own online TV network, Toons TV, that features the 53 episodes of the animated Angry Birds Toons. But now the company has announced that it will be adding original programming from other production companies and brands to the network.Continue reading...
Posted by Mark J. Miller on August 26, 2013 01:48 PM
It’s been nine years since designer Tory Burch’s clothing and accessories started appearing on boutique shelves. Now that her core business has breached its borders, Burch has no intentions to slow the process. Instead, she's creating a lifestyle brand with the launch of her beauty and fragrance lines.
The line consists of several makeup items, a fragrance, as well as a bath and body collection that includes a scented candle. The new collection will be available Sept. 26 at Tory Burch boutiques as well as major retailers such as Bloomingdales.
Burch told Women’s Wear Daily that her family members inspired parts of the collection. The fragrance, which is made in partnership with the Estee Lauder Cos. Inc., contains traces of earthy vetiver, which her father and brothers wore, while the line's regal design was inspired by her mother's many designer perfume bottles. The natural tones of Burch's makeup were also inspired by her mother's minimalist style.Continue reading...
Posted by Sheila Shayon on August 22, 2013 01:44 PM
InStyle is launching its first ever branded product—a shirt, naturally. But it's not just any shirt. The magazine's editors worked directly with the founders of TrioFit, a patented sizing system that sizes a shirt by a woman's bra size, creating a more custom fit than what the usual small, medium and large allows.
The Time Inc. brand is debuting the new collection, called InStyle Essentials, in its September issue, which will also be the brand's largest issue ever published at a whopping 716 pages. Consumers can already purchase the classic shirt styles online.Continue reading...
Posted by Sheila Shayon on August 19, 2013 04:47 PM
Following its July merger, which formed the most dominant publishing house in the business, Penguin Random House has continued to looking beyond books into opportunities in TV and film—agendas that the once competing companies pursued individually prior to coming under the same roof.
The newly-formed company's first co-produced TV project, Heartland Table, will debut on the Food Network on Sept. 14, featuring up-and-coming chef Amy Theilen, whose debut cookbook, "The New Midwestern Table," will be released 10 days later.
The move towards content diversification began in 2005 when Random House formed a film unit, which was followed up last year with the creation of a TV division. Random House Studio has so far produced two feature films: 2007's Reservation Road and 2011's One Day. While Reservation Road was a loss, and One Day is yet to be profitable, the films spurred book sales, with Nicholls' "One Day" selling over one million copies each in the US and Germany.
"It launched David Nicholls as a major commercial novelist—which will, of course, help us now with his future novels," Peter Gethers, editor at large for Random House, told the Wall Street Journal.Continue reading...
Posted by Mark J. Miller on July 30, 2013 05:22 PM
If you can't get enough of the famously fluffy, moody Grumpy Cat, you're in luck. Fans of the frowning feline—who has inspired spin-offs and represented major brands—can indulge in keychains, bowls, T-shirts, mousepads, tote bags and—cappuccino.
The web star turned viral meme who's famous for such 'sayings' as "I had fun once; it was awful," is officially getting her own brand of coffee drink, Grumpy Cat Grumppucino. The beverage will be available online August 7 and in stores sometime in September, according to the animal's official blog and Twitter.Continue reading...
Posted by Mark J. Miller on July 17, 2013 11:01 AM
SodaStream has dominated the home soda-making market for some time, but Green Mountain Coffee Roasters, the company behind the Keurig brewer and K-cups is reportedly planning to enter the carbonation market as it has filed a trademark for a machine similar to SodaStream's, Bloomberg reports.
Green Mountain, which already rules the single-serve brewing market, has been attempting to add revenue with the creation of new machines, such as the Bolt, a 64-ounce coffeemaker that brews up a complete pot in two minutes, as well as a cappuccino and latte maker called Rivo. According to the trademark application, the new machine will give consumers the options of making soda, carbonated water, sparkling beverages, or still water.Continue reading...