Posted by Mark J. Miller on June 21, 2013 12:51 PM
Magazines are searching for any way they can to get their brands in front of consumer’s faces while simultaneously diversifying revenue streams. Time Inc.’s Cooking Light seems to have covered itself in both departments with a new line of prepared foods that it is turning out exclusively at BJ’s Wholesale Clubs for the next year, AdWeek reports.
Fellow Time Inc. pub Real Simple has apparently been having success with some of its brand extensions so Cooking Light felt inspired, CL Editor-in-Chief Scott Mowbray told AdWeek. "We went in a little skeptical about how good the food would be, but been really, really delighted with the results," he said. “If you don’t deliver a great tasting product in the food market, you’re gone.”Continue reading...
Posted by Mark J. Miller on June 11, 2013 07:08 PM
Want to dress your dogs up for Halloween like the dudes from Duck Dynasty? You’re in luck. Walmart has already had a great deal of success selling products branded by the A&E hit show that had 9.6 million viewers for its April season finale. Now the partners are looking to churn out more products as the show continues to strike licensing deals with other retailers.
Duck Dynasty currently has products in six of Walmart’s departments, such as apparel, home goods and sporting goods, AdAge notes, but the plan is to expand into seven more departments before the holiday shopping season hits. Consumers won’t have to wait long, though, for some of the products. Duck Dynasty bandages will hit the market this month just in time to patch up the summertime skinned knees and elbows of kids pretending the're members of the show’s famed Robertson family.Continue reading...
Posted by Mark J. Miller on May 15, 2013 12:44 PM
Back in January, iconic shaving brand Barbasol launched its “Shave Like a Man” ad campaign, rolling out humorous commercials such as one that features a US soldier in World War II who proclaims that he’s proud to fight so his kids will be able to tweet someday. Another features an old-time baseball player who is in the middle of pitching 17 innings after a breakfast of chipped beef and Scotch. He pokes fun at today’s baseball fans who need to nap after watching the game. “If you’re not going to play like a man, can you at least shave like a man?” he asks.
It was the first new campaign from the 94-year-old brand in five years and it is apparently paying off. Jill Crumbacher, senior vice president of sales and marketing at Barbasol, told the Columbus Business Journal that the response to the ads “has been great and has generated more than 120,000 visits to the brand’s website.”Continue reading...
Posted by Mark J. Miller on May 13, 2013 12:45 PM
When Gene Simmons and his cohorts took the stage at New York’s Popcorn Club back in 1973 with their makeup on and their new band name, KISS, and played for just three people, nobody was crowing about how Simmons, a former school teacher, was a marketing genius in the making.
Since then, of course, Simmons has made a ton of cash not just releasing such hits as “Rock and Roll All Nite” and “Detroit Rock City,” but licensing the KISS name and logo to countless products. So much so that CNN has called KISS “the world’s most recognizable band.” Indeed, the band has sold more than $500 million in merchandise in the last 15 years.
Kiss cofounders Simmons and Paul Stanley debuted their own restaurant in April 2012, Rock & Brews, in El Segundo, Calif. Things must be going well because Billboard reports that the duo plan to open 100 more locations in the next five years.Continue reading...
Posted by Mark J. Miller on May 3, 2013 07:02 PM
Former pro cyclist George Hincapie made his name for being one of the sport’s top domestiques, the riders that work alongside the eventual winners of the big events such as the Tour de France. Hincapie rode with three of that race’s big winners, including Lance Armstrong, a man he found himself testifying against last year as the Armstrong Myth crumbled.
In the midst of all that, the 39-year-old Hincapie admitted that he had used performance-enhancing drugs at some point in his career and accepted a six-month ban from the sport. Not a big deal since he had already announced his retirement.
But after 19 years of cycling, Hincapie didn’t just spend his time eating whatever he wanted to and watching TV. Nope. The guy decided to open a hotel—for cyclists. Later this summer, Hincapie will open Hotel Domestique, a 13-room high-end hotel in South Carolina’s Blue Ridge Mountains. According to Forbes, the hilltop retreat will feature a “small bike shop with onsite mechanic, preset suggested ride routes, and high-end rental road and mountain bikes from Hincapie’s last team sponsor, Switzerland’s BMC Racing.”Continue reading...
Posted by Dale Buss on April 12, 2013 11:53 AM
Condé Nast is used to long lead times and attention to detail with the publication of its high-end titles including Gentlemen's Quarterly, Glamour and Vogue. But in those regards, printing a magazine is nothing next to rolling out an entirely new strategy of brand extension and enhancement in businesses that have little to do with publishing.
Still, Condé Nast has been plowing ahead with its plans to add bars, clubs, restaurants and even a fashion school in various high-profile locations around the world in order to provide completely new sources of revenues, to exploit its magazine and corporate brands in profitable new ways and to produce an ever-more-valuable offset to a traditional magazine-publishing business that—while still comprising a majority of Conde Nast's revenues—isn't a growth industry anymore.
"Our business can no longer be defined strictly as publishing, but takes the form of brand management," Jonathan Newhouse, chairman and CEO of Condé Nast International, told Business of Fashion. "We want to bring the experience of the publishing brands to end users in new forms in order to strengthen the brands and their relevance. Of course, we aim to do so profitably."Continue reading...
Posted by Mark J. Miller on April 4, 2013 11:38 AM
Spaniard Ferran Adria has been considered one of the world’s top chefs for decades, but it wasn’t clear what would happen with his famed gastronomic skills once his famed restaurant elBulli closed its doors in 2011.
Now all those hungry for such information have got the scoop: Adria has founded “the nonprofit elBulli Foundation, a culinary think tank and visitor center,” which is scheduled to open in 2015, according to Bloomberg.
"We want to promote innovation using food as our channel," said Adria—who's a consultant on food innovation to PepsiCo, which calls him "the world's greatest chef" and put his face on a limited-edition Pepsi can, below—to Bloomberg.
“We have two missions," he added. "One is to keep the elBulli legacy and the knowhow and the buildings. The second is to create the creators. I hope one or two of the 30 creative people we get each year will be the next generation of leaders of the culinary revolution.”Continue reading...
Posted by Sheila Shayon on March 20, 2013 12:47 PM
Emblematic of the slow but steady rise in health and wellness awareness, the gold-standard of ‘conscious capitalism,’ natural grocer Whole Foods is taking its brand and business acumen into the health resort sector.
"We have the perfect vehicle for this," Whole Foods Market co-CEO John Mackey told USA Today. "Think of it as a center where people would go for a day, a weekend or a week for healthy lifestyle education."
Call it a spa, resort or "healthy lifestyle education center," it's planned to open in the brand's Austin, Texas, hometown within three years—a pilot project that could catapult the company into the lucrative market pioneered by Canyon Ranch or Pritikin, or it could be another failure along the lines of the five education-focused Wellness Clubs that Whole Foods tested in 2006, including a location in Dallas.Continue reading...