Posted by Sheila Shayon on November 14, 2013 01:53 PM
Spotify has tuned in to the social television conversation, joining Facebook and Twitter, with a new partnership with Bravo. Tapping its unique currency of music, the streaming service will develop playlists for the network's The Real Housewives of Atlanta, The Real Housewives of Beverly Hills, Vanderpump Rules and Thicker Than Water.
The Swedish service will pitch curated playlists to passionate fans through Bravo's Spotify page which will be embedded in each TV show's webpage on BravoTV.com. The playlists will be updated weekly as episodic themes develop.
"Incorporating music allows us another creative dimension for engaging fans with our content beyond the screen and feeds our passionate fans the extra content they crave around their favorite Bravo shows," said Ellen Stone, evp marketing for Bravo and Oxygen Media, in a press release.Continue reading...
Posted by Dale Buss on November 1, 2013 06:11 PM
Well, it works for Starbucks. So why can't McDonald's also sell packaged versions of its McCafe coffee line in US supermarkets?
The struggling fast-food giant will begin testing just that idea next year in a deal with Kraft. The tests will include packages of whole bean and ground coffee as well as "single-cup" options, which typically include K-cups for Green Mountain Coffee Roasters' popular Keurig brewer. Test markets and pricing were not disclosed, Crain's Chicago Business noted.
"We want to work with McDonald's to help consumers enjoy McCafe premium coffee in the comfort and convenience of their own homes," Kraft Foods CEO Tony Vernon told analysts on a conference call, disclosing the test for the first time. Kraft will handle the marketing and distribution of the McDonald's brand coffee. McDonald's said in a statement it was "building on the momentum of our McCafe beverages in our restaurants by expanding these options," according to the publication.Continue reading...
Posted by Sheila Shayon on October 14, 2013 01:41 PM
Procter & Gamble is taking its fabric care knowledge to fashionable heights by leveraging relationships with designers and industry organizations to innovate in the fabric-care space.
Renowned British designer Giles Deacon is coming on board as the brand’s first-ever global fashion consultant, while a newly formed partnership with the Council of Fashion Designers of America and Première Vision, a renowned fabric and textiles trend observer, will help spread P&G's prowess in fabric-care using its top-performing brands including Tide, Downy, Gain and Bounce.
The initiatives will “explore the future of fabrics and the science behind the beauty and care of clothes," according to MediaPost, and will help innovative product development.Continue reading...
Posted by Alicia Ciccone on October 7, 2013 04:03 PM
Google and high-end designer Diane von Furstenberg have continued to build out their budding relationship since Glass first graced the designer's runway in 2012. Their latest collaboration roped in Google's namesake social network, creating a 'shoppable' Google hangout where participants could click to buy DVF products as the designer fielded questions about her life and career.
The event, which took place last week, was a first for the network, which is still struggling to make a play for mainstream social users. But the partnership with DVF showed off the site's capabilites well, displaying a window of DVF products for sale to the right of the video window on users' screens. The shoppable hangout is the first of its kind in a string of planned partnerships with other CFDA (Council of Fashion Designers of America) designers, Von Furstenberg being the first as president of the organization.Continue reading...
Posted by Sheila Shayon on September 11, 2013 06:51 PM
Your everday blog just got upgraded thanks to emerging agencies that pair top bloggers with brands looking to reach more fans.
Dubbed "digital influencers," these fans turned social superstars offer a new way to engage with consumers and ultimately create more revenue. And the glue between them? Fohr Card, a startup launched in January by James Nord and Rich Tong, formerly the fashion director at Tumblr, which offers real-time stats and details on hundreds of bloggers, from relatively unknowns to major online personalities.
“Our clients are always asking who we’re excited about on the platform,” Nord told Fashionista. “We’re seeing more and more bloggers try and sharpen their editorial eye as they step away from just daily outfit photos. Brands are asking for more than a picture on your stoop and bloggers are surprising a lot of people by delivering great stories.”Continue reading...
Posted by Dale Buss on September 5, 2013 06:37 PM
You can get a K-Cup for just about any kind of non-carbonated beverage these days (but bubbles may be coming soon), but now Green Mountain has trekked into really new territory with its single-serve pods: soup.
That's right—as in M'm M'm Good! Campbell Soup. Beginning next year, the companies will market Campbell's Fresh-Brewed Soup K-Cup packs that can be prepared "at the touch of a button" in Keurig brewers, according to a press release.
The gambit is aimed at continuing to expand Campbell's efforts to reach beyond its traditional but slow-growth soup business. Previously, Campbell has reduced salt, added flavors, and come out with Go Soup! that is packaged in Millennial-friendly aseptic pouches in cutting-edge flavors.Continue reading...
Posted by Mark J. Miller on September 4, 2013 10:43 AM
Google’s Android team apparently has a serious sweet tooth. Since 2009, each version of its operating system has been named after one sugary confection or another. Starting with cupcake and proceeding alphabetically through such treats as éclair, ice cream sandwich, and jelly bean, the system has announced its latest iteration—and the ultimate product placement: Android KitKat.
Google and Nestle have teamed up for a no-cash partnership that will include co-branding on KitKat candy packaging, as well as a branded sweepstakes. “We couldn’t imagine a better name for our Android K release than the tasty chocolate that’s been a favorite among the team since the early days of Android,” said Marc Vanlerberghe, Director of Android Marketing, according to a press release from Nestle.
Android chief Sundar Pichal revealed the new name, which was originally rumored to be Key Lime Pie, in a Google+ post and also announced that Android has passed one billion activations.Continue reading...
Posted by Sheila Shayon on August 30, 2013 11:51 AM
Jay Z is all about exclusivity these days. The rapper and producer, after partnering with Samsung for an exclusive release of his new album Magna Carta Holy Grail, released the album's first music video on his Facebook page—the only place fans would be able to watch the new video featuring Justin Timberlake for the first 24 hours of the release.
"What we’re doing with Jay Z today is really exciting and we think emblematic of the evolution of music and how musicians can connect with their fans," Nick Grudin, head of content partnerships for Facebook, told Billboard. "We think that is particularly evident in Jay Z’s approach here, which will really allow him to go direct to a massive and instant global audience.”Continue reading...