Posted by Sheila Shayon on April 9, 2010 11:57 AM
Oprah Winfrey, arguably the best-known personal brand in media, now OWN’s even more of the cultural pie. Yesterday, the queen of daytime announced she will be going prime time next year.
OWN, her own cable channel, is backed by Harpo Productions and Discovery Communications, and fittingly “Oprah’s Next Chapter” will be her next on-air gig. This time, however, she’ll be out of the studio, trotting the globe with friends and celebrities to... well, anywhere she pleases. And the new show will only air two or three days a week, as Oprah forgoes her rigorous daily programming routine.
“Next Chapter,” according to an OWN press release will follow Oprah “From the Taj Mahal to her beloved oak tree, the Great Wall to her own teahouse, it’s a whole new kind of Oprah show.”Continue reading...
Posted by Abe Sauer on April 8, 2010 08:10 AM
For almost 20 years as a late night talk show host, Conan O'Brien beamed his particular brand of humor directly to audiences via television broadcast. However, now that O'Brien's parting deal with NBC includes a cause banning the funny man from hosting a show until after September 1, O'Brien is faced with a new career challenge. How to keep his brand fresh and relevant without the TV.
The answer, of course, is the Internet. Wisely, after leaving The Tonight Show, O'Brien immediately picked up communicating with his fans on the Web. His first problem? ConanOBrien.com is not his domain. It is currently held captive by a squatter. Plan B? TeamCoco.com. Continue reading...
Posted by Heather Strang on February 8, 2010 06:37 PM
Google has announced plans to add social media-esque updates to its Gmail program. Currently, Gmail users can update their availability through the Gmail chat feature, but it simply consists of “available” or “busy” settings, along with the ability to add a custom message.
According to a recent article in the Wall Street Journal, Google products YouTube and Picasa will also be part of the status update stream. The new feature will allegedly allow individuals to see status updates, much like Facebook and Twitter. But, the big question is: will the new features include Twitter and Facebook updates as an aggregate or will they rival the two?Continue reading...
Posted by Sara Zucker on January 4, 2010 09:54 AM
Billions of search queries are typed into YouTube each month -- but users don't always find what they are looking for. That, according to the brand, is about to change.
Market research firm comScore, reports that about 20 hours of video are uploaded onto YouTube each minute. With such a staggering amount of video available, organizing and prioritizing YouTube's video library is a daunting task.
Hunter Walk, director of product management at YouTube, has compiled a team of engineers, designers, and project managers to streamline the brand's search function and encourage viewers to spend more time on the site. The key is providing viewers with additional content related to their original queries.Continue reading...
Posted by Abe Sauer on December 9, 2009 01:16 PM
Less than five years after declaring his move to satellite radio a "Revolution," Howard Stern just said, "I don't think I'm going to be re-signing." My how things change. The radio personality whose brand was the epitome of lacking humility looks to be ready for some humble pie.
It is difficult to express just how disastrous Stern's move to SIRIUS satellite radio was to the Stern brand. Before the move, Stern was a regular fixture in the national consciousness, debating important matters, riling government communications officials and generally considered a hero by millions in his listening audience.Continue reading...
Posted by Stephanie Startz on December 7, 2009 02:41 PM
Smartphones have made paper planners obsolete. So what’s a girl to do when her business portfolio needs updating? If she’s Kate Spade she wises up and jumps on the digital bandwagon.
Made available for download in the iTunes App Store on Thursday, the Kate Spade New York Agenda features a daily fully-editable calendar styled in the traditional Kate Spade motif, a mapping feature, suggestions for stylish living, a curated guide to public events, private sale information, and secret sale alerts for iPhone and iPod touch users.Continue reading...
Posted by Abe Sauer on December 1, 2009 02:09 PM
Maxim magazine is in the news, but not for anything it published. Investor Andrew Fox has taken to the press to complain that the publishing brand won't sell itself to him, and announced a $40 million hostile takeover bid. He says that without his plan to save it, the magazine will be dead in months. The magazine responded by calling Fox a "self-aggrandizing gossip" and insists his forecast has no merit. The question is, which part has no merit?
Founded by UK publishing magnate Felix Dennis in the '90s, Maxim changed the entire men's magazine publishing industry. The vortex created by the Maxim was so strong it literally changed the brands of all the magazines that competed with it. Before Maxim, magazines like GQ, Details and Esquire rarely featured half-naked women on their covers; lowest-common-denominator "listicles" were not a foundation block of their content, as they are today.
But Maxim became the Icarus of lad mags, and flew too high. It overindulged on questionable brand extensions likehair dye (see above) and a Maxim Living line that included duvets (though Maxim's poster child Tyler Durden insists a duvet is "just a blanket").Continue reading...
Posted by Abe Sauer on November 30, 2009 06:11 PM
Most reality television shows consider it a success simply to be rewarded with a second season. Not The Biggest Loser. The NBC show is a reality weight-loss competition, on national TV in the US, that pits morbidly obese contestants against one another for a huge cash prize -- the underlying, feel-good real prize, of course, being their improved health. And the show has exploded with brand extensions.
But will recent negative news hurt the show, and thus, the brand?
The feel-good melodrama of the show, its relentless sentimentality, has made The Biggest Loser a programming hit -- not to mention a growing health-and-fitness consumer brand that generates an estimated $100 million per year. There are Biggest Loser drink mixes, exercise balls, cook books and much more. There is even the Biggest Loser Club, a sort of social media site for the health and weight-loss conscious.
The success of this empire -- the show itself and all the branded products -- depends upon the perception that it is a success. That is to say, people believe in the Biggest Loser brand because they believe the show's narrative. So what happens when a major news story reveals the show to be a little less than forthright?Continue reading...