Posted by Mark J. Miller on December 4, 2013 07:47 PM
Michael Kors and Gwyneth Paltrow have long been pals, and now they’ve paired up in the hopes that their friendship will inspire an exclusive holiday collection of apparel and accessories.
Kors and Paltrow have released three limited-edition pieces on Paltrow’s lifestyle site, GOOP.com, including a cashmere cape that will run you $2,595, a merino peplum sweater and a jazzed-up peacoat. Also available on the site are “accessories hand-picked by the pair from Kors’ existing offerings, including aviator sunglasses and a calf leather tote,” according to the New York Post.
“I thought it would be wonderful to reinvent some of my favorite vintage Michael Kors looks that I have kept for years, that I wear over and over,” said Paltrow.Continue reading...
Posted by Sheila Shayon on November 13, 2013 06:25 PM
Lady Gaga’s latest album, ARTPOP, was released in conjunction with two pop-up stores (ARTPOP-ups, you might call them) in New York City and Los Angeles, dubbed "ARTPOP Pop Up: A Lady Gaga Gallery."
The gallery/shop installations feature Gaga-related items like the computer chair where she posed naked, her infamous meat dress and everyday items like albums and t-shirts. The ARTPOP gallery experience is sponsored by Ubisoft, creator of video game Just Dance 2014, which features two Gaga songs, Beats By Dr. Dre and Interscope, Gaga’s record label.
While it's all a highly orchestrated ploy to generate buzz and sales for the star's new album with the Jeff Koons cover, it’s also a multimedia art installation, with blank walls and artsy tools available for visitors to create their own masterpiece while a video wall projects Gaga and her quotes.
It paled in comparison to the brand-savvy singer's ARTPOP album release party in Brooklyn's Navy Yard on Sunday, an over-the-top spectacle that cost about $3 million to produce with the quiet aid of American Express, according to Billboard. (Two words: flying dress.)Continue reading...
Posted by Mark J. Miller on September 17, 2013 02:52 PM
To many, Kelly Clarkson’s “My Life Would Suck Without You” could be a love song to their morning cup of joe. Clarkson is now paying extra attention to her java as Green Mountain has brought her on to show support for th company's Fair Trade campaign.
The coffee company and parent of single-serve phenomenon Keurig is looking to get a leg up on competition by pushing its connection to Fair Trade farming; after all, it has been named the top buyer of fair trade coffee for the last three years by Fair Trade USA.
As part of the "Great Coffee, Good Vibes, Choose Fair Trade" campaign, Clarkson traveled to Peru to visit a coffee-farming community that has been affected by the benefits of Fair Trade. After giving a performace for the villagers, Clarkson went to work posting photos and videos from the experience on the company's social media channels and ChooseFairTrade.com. Clarkson's duties will continue in New York, where she'll give a concert in honor of the efforts. Fans of the brand can make song suggestions on Green Mountain's Facebook page, where the concert will also be streamed live.Continue reading...
Posted by Mark J. Miller on July 31, 2013 07:37 PM
Rihanna may have had a business relationship with UK retailer Topshop and its parent company, Arcadia, but that didn’t stop her from suing the company when it used an image of her on a T-shirt that hadn’t been approved by her or her legal team. The image wasn’t particularly racy or suggestive and certainly didn’t make her look bad. The problem was that it was a little too close to images found on one of her album covers.
The court has agreed with Rihanna’s take on the situation and now she’ll be claiming another chunk of change on her taxes next year. One imagines that Topshop execs aren’t talking about how sweet the singer is and how much they’d like to rebuild that business relationship.
Rihanna had sued the retailer for $5 million but the BBC reports that there may be another hearing to figure out the level of damages. Not that she needs the cash. According to Forbes, Rihanna pulled in $43 million from June 2012 to 2013 and is the 13th most-powerful celebrity on the planet.Continue reading...
Posted by Mark J. Miller on July 10, 2013 06:46 PM
The King of Beers apparently likes to get down. Rihanna will be the centerpiece of Budweiser's new ad campaign “Made for Music,” that also features Jay-Z. The campaign will kick off next week and be seen in 85 countries, AdAge reports.
The campaign will feature “TV commercials featuring the two stars, limited-edition packaging, digital executions, out-of-home advertising and sponsorships of Rihanna's and Jay-Z's concerts,” the magazine reports. This is the first time that Budweiser has done a coordinated international push, though it has used music extensively to market itself in the United States.Continue reading...
Posted by Adeline Chong on July 4, 2013 05:17 PM
Celebrity chef Gordon Ramsay has accepted a challenge from a group of food-loving Singaporean bloggers for a culinary contest. The catch is, it won't be Michelin-starred food on the menu, but what is known as hawker food.
With restaurants opened by celebrity chefs such as Tetsuya Wakuda (Waku Ghin), Mario Batali (Osteria Mozza), Wolfgang Puck (Cut) and several others in Singapore in recent years, Singaporeans are spoiled when it comes to having their pick of fine cuisine. Stop anyone on the streets of Singapore today and ask what his or her favorite food is, however, and chances are you'll be named a hawker dish, perhaps prawn noodles (noodles served in a broth made with prawn heads) or laksa (noodles served in a spicy coconut broth). Named hawker food because they were once hawked from carts on the streets of Singapore, hawker stalls are now found in hawker centers within public housing estates or air-conditioned food courts within shopping malls all around Singapore.Continue reading...
Posted by Mark J. Miller on April 22, 2013 06:47 PM
With the Hispanic market being one of the fastest growing consumer demographics around, its no surprise that brands have started to tailor marketing campaigns to their preferences. Pepsi is no different, as their latest campaign stars one of Latin America's hunkiest male embassadors—William Levy.
Pepsi Next is promoting a giveaway of 400,000 free sodas with an interactive "Wheel of Levy" and six videos starring the actor playing different, albeit cheesy, roles.Continue reading...
Posted by Sheila Shayon on April 3, 2013 03:32 PM
NBC today confirmed that Jimmy Fallon is taking over The Tonight Show from Jay Leno in 2014, ending months of rumors in a deal that was (according to Variety) brokered by Comcast exec and NBCUniversal president Steve Burke.
Leno will retire following a 22-year run, while Fallon's reign will begin, Variety hears, following the Sochi, Russia, Winter Olympics coverage on NBC and its sister TV networks.
A hint that a deal had been struck came earlier this week with the release of a video between the two late-night comics, which Leno and Fallon tweeted and NBC promoted online.Continue reading...