Posted by Sheila Shayon on November 11, 2013 05:31 PM
Parents, brace yourselves: Justin Bieber has invested $1.1 million in Shots of Me, a mobile selfie-sharing network that's targeting his own fan base, teens and pre-teens. With almost 47 million Twitter followers—second only to Katy Perry—Bieber is a big catch as an investor and a pop-culture influencer of unprecedented power.
He joins investors Shervin Pishevar, Tom McInerney and boxer Floyd Mayweather, and John and Sam Shahidi, whose RockLive social startup is behind the new selfie-enabling app, which is exclusively available for download starting this week in the iTunes App Store.Continue reading...
Posted by Mark J. Miller on October 30, 2013 06:35 PM
Actor Ashton Kutcher is as much known for his on-screen skills as his off-screen antics, most of which revolve around technology and his various entrepreneurial endeavors. In fact, along with his 15 million Twitter followers, Kutcher just wrapped up his role depicting Apple's Steve Jobs in a biopic.
The number of people interested in Kutcher's tech-driven activities did not go unnoticed by Lenovo, which struck a deal with Kutcher to serve as the computer maker's new brand ambassador and one-man focus group. On Tuesday night, the company livestreamed a press conference annoucing the relationship before shipping the actor to China to toy around with its new Yoga tablet and share his thoughts with product engineers.
"Ashton Kutcher is the ultimate super user," David Roman, Lenovo's chief marketing officer, told Ad Age. "The super user is helpful to us in defining products and experiences that consumers want. His sense of what technology can do through his own use and the technology he's seen through his other startups [helps us.] And his celebrity helps us in marketing."Continue reading...
Posted by Abe Sauer on October 8, 2013 11:02 AM
There may be no automotive brand that's doing a better job of marrying entertainment and marketing than Dodge.
And if there is a Hollywood A-lister who's doing a better job endorsing products while avoiding the stigma of being a walking billboard than Will Ferrell, we don't know who it is. So it almost seems inevitable that they would end up together.
Coming off an extraordinary coup that saw the Dodge Charger (aka the "Bravado Buffalo") play a major role in the blockbuster new video game Grand Theft Auto 5, Dodge has released a cross-platform campaign featuring Will Ferrell that ties into the upcoming release of Anchorman 2.Continue reading...
Posted by Mark J. Miller on August 22, 2013 06:22 PM
With NASCAR driver Kasey Kahne and his No. 5 car, Farmers Insurance, which has sponsored the driver for the last two years, is finding a lot of ways to showcase its “Plan to Perform” tagline. And the partnership is proving to be quite lucrative.
To further the ongoing partnership, Kahne has shot a web series titled "You Gotta Plan to Perform" that will run on YouTube and be promoted through Farmer Racing's online channels, including Facebook, Twitter and FarmersRacing.com, according to MediaPost.Continue reading...
Posted by Mark J. Miller on August 7, 2013 07:16 PM
DirecTV will be broadcasting every Sunday NFL game this coming season through its new Sunday Ticket Max, which let's consumers view the games on their TV and smartphones,—for a fee, of course.
To help get fans to make the jump, DirecTV has employed football’s First Family—the Mannings—to help make the sell. Brothers Peyton, the quarterback for the Denver Broncos, and Eli, the quarterback for the New York Giants, and NFL-vet dad Archie all make appearances in a goofy new ad for the TV service.Continue reading...
Posted by Mark J. Miller on August 1, 2013 06:11 PM
Whether you’re playing ball on the playground or in an NBA arena, the basket’s rim typically sits 10 feet above ground, a height generally out of reach for average-sized men and women.
Some people, of course, can not only touch that rim but get up above it; a bunch of them are in the NBA, but there are plenty still out in the streets and Adidas and Chicago Bulls star Derrick Rose went out to find them.
The shoemaker offered a little bit of incentive for its London pop-up shop to those who could jump the 10 ft. height—if they could reach the new Rose shoes, they could keep them.Continue reading...
Posted by Sheila Shayon on July 22, 2013 06:33 PM
The pay-it-forward business model has officially gone to the dogs. Rapper Snoop Lion, formerly known as Snoop Dogg, is putting his support behind the "Dog For Dog" food line to help dogs in animal shelters.
During a recent appearance on Chelsea Lately, Snoop introduced the brand and announced that for every product purchased, there will be a product sent to an animal shelter. Host Chelsea Handler is a partner in the anti-euthanasia cause, as well as crooner Michael Buble.Continue reading...
Posted by Sheila Shayon on June 27, 2013 07:21 PM
Samsung is the current king of viral video as its recent Jay-Z collaboration holds first place on the Viral Video Chart and its partnership with Usher holds a close second—the two together generating 50.9 million views so far according to Visible Measures.
Samsung's promotional tie-in with Jay-Z that gives Galaxy owners early access to Jay-Z's "Magna Carta Holy Grail" received 20.6 million views last week, with a total of 23.5 million views.
Samsung's Usher video was booted from No. 1 to No. 2 by Jay-Z, as 27.4 million people watched the 2.5-minute fight scene promoting their smart TV technology and introducing Usher’s new single "Looking 4 Myself."Continue reading...